Description: Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Source: MarketingDive.com – video report Date: Feb 13, 2023 Link: https://www.marketingdive.com/news/best-worst-super-bowl-marketing-ads-2023/642296/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-14%20Marketing%20Dive%20Newsletter%20%5Bissue:48056%5D&utm_term=Marketing%20Dive Questions for discussion: What does the article say about the SuperBowl ads? Do you agree with the assessments?
Posts By: Brahm Canzer
Description: LEGO bricks haven’t changed. Neither has the company’s thoughtful purpose. Source: INC.com Date: Feb 14, 2023 Link: https://www.inc.com/jason-aten/65-years-ago-lego-patented-its-first-brick-this-vintage-ad-is-a-reminder-of-why-brand-is-so-beloved.html Questions for discussion: What explains the longevity of this product and brand? Who are the customers? What is the significance of the fit between a brick made today and one made in 1958?
Description: A competition series on the platform, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers. Source: MarketingDive.com – video report Date: Feb 13, 2023 Link: https://www.marketingdive.com/news/behr-paint-diy-marketing-millennial-homeowners-tiktok/642499/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-15%20Marketing%20Dive%20Newsletter%20%5Bissue:48091%5D&utm_term=Marketing%20Dive Questions for discussion: Describe the strategy and how the brand is engaging with customers? How else can… Read more »
Description: Shopify Inc. was among the first technology giants to slash its workforce during last year’s market rout. Now, some investors say its stock is poised to outperform peers over the course of 2023 as those job cuts translate into lower costs, narrower losses and better cash flow. Source: FinancialPost.com/Bloomberg.com Date: Feb 14, 2023 Link:… Read more »
Description: Toyland is a treacherous place these days, and Mattel is the latest victim. Quarterly sales for the company plummeted 22%, and earnings missed forecasts. Source: MediaPost.com Date: Feb 10, 2023 Link: https://www.mediapost.com/publications/article/382432/turmoil-in-toyland-mattel-sales-tumble-hasbro-ha.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=129253&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Is this a marketing, management or financial problem? What are the possible explanations for these financial results? How does… Read more »
Description: Adidas is launching a new line with actress Jenna Ortega Adidas unexpectedly updated its financial guidance for the coming year, warning investors that the aftershocks of its dealing with Ye, the rapper formerly known as Kanye West, keep on coming. If it does not sell the existing Yeezy stock, it could lower sales by… Read more »
Description: The robots aren’t ready to take over yet Source: FinancialPost.com Date: Feb 09, 2023 Link: https://financialpost.com/investing/5-investing-red-flags-chatgpt Questions for discussion: What were the red-flags used to evaluate ChatGPT? How did ChatGPT perform, according to the report? Do you think investment advisors should be more concerned now that greater advances in AI seem likely?
Description: Google’s chatbot Bard, a conversational service for search, on Wednesday shared inaccurate information in a promotional video suggesting that Alphabet, the company’s parent, is losing ground to rival Microsoft. Source: Mediapost.com Date: Feb 09, 2023 Link: https://www.mediapost.com/publications/article/382351/google-bards-public-mistake-worries-investors.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129234&hashid=TL8dDnMeSliWuSEzOPtYUA Questions for discussion: What is happening in the AI industry and why will developments dramatically affect Alphabet… Read more »
Description: The media industry is in the middle of change. There’s little doubt legacy cable TV will continue to bleed millions of subscribers each year as streaming takes over as the primary way the world watches television. Source: CNBC.com Date: Feb 07, 2023 Link: https://www.cnbc.com/2023/02/07/future-of-tv-predictions.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What are the predictions presented for the future of… Read more »
Description: Bed Bath & Beyond Canada Ltd. was granted an initial order for creditor protection by the Ontario Superior Court of Justice Friday under the Companies’ Creditors Arrangement Act, according to the company acting as the court-appointed monitor for the case. Source: BNNBloomberg.ca – video report Date: Feb 10, 2023 Link: https://www.bnnbloomberg.ca/bed-bath-beyond-canada-granted-creditor-protection-winding-down-1.1882396 Questions for discussion:… Read more »