Posts Categorized: Part 1 Business in a Global Environment

For advertising, a user experience revolution

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Lynn Teo is impressed. “It’s funny,” she says, “how just one gesture can make such an impact.”We’ve met at the cafe of the Crosby Street Hotel in lower Manhattan. It’s a few days before Thanksgiving, and the dining room already bustles with extra guests. Noting the noise and my tabletop recorder, Teo asked the… Read more »

Pepsi’s fat blocking soda hits Japan

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A new soda, Pepsi Special, has just been launched in Japan and contains dextrin, a dietary fiber thought to have fat blocking properties. Source: CNNMoney.com – video report Date: Nov 20, 2012 Link: http://money.cnn.com/video/news/2012/11/20/japan-fat-blocking-soda.cnnmoney/ Questions for Discussions: Who do you think the target market would be for this product? Do you think it would… Read more »

I Can Has Cheezburger heads to TV

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: The team behind the humor website known for posting cute cat pics with goofy captions is getting a reality series on Bravo. Source: CNNMoney.com – video report Date: Nov 20, 2012 Link: http://money.cnn.com/video/technology/2012/11/20/t-i-can-haz-cheezburger.cnnmoney/ Questions for Discussions: Describe the concept for this “reality show”. Who would it appeal to and for which reasons? Do you… Read more »

How Facebook and Twitter changed disaster relief

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Thanks to social networks, grassroots relief efforts scaled quickly and efficiently in Sandy’s aftermath, giving them a bigger presence in many places than even the established aid agencies. Source: Fortune.com Date: Nov 23, 2012 Link: http://tech.fortune.cnn.com/2012/11/23/social-media-sandy/ Questions for Discussions: How has social media changed disaster relief? Is there a way to better control the… Read more »

Danny Kim’s Motorbike Won’t Wipe Out

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: Daniel Kim decided to reinvent the motorcycle eight years ago, soon after a car nearly crushed him. He was welding a Land Rover sport-utility vehicle, laying on a mechanic’s sled under its 500-pound chassis, when the chassis fell off its frame stands. Source: Businessweek.com Date: Nov 21, 2012 Link:  http://www.businessweek.com/articles/2012-11-21/danny-kims-motorbike-wont-wipe-out#r=nav-f-story Questions for Discussions: What makes… Read more »

How HP’s Disastrous Deal Blows a Hole in Consulting

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  HP lost $8.8 billion on acquisition gone bad. Are high-priced consultants and accountants like KPMG and Deloitte to blame? Source:  TheDailyBeast.com Date: Nov 21, 2012 Link:  http://www.thedailybeast.com/articles/2012/11/21/how-hp-s-disastrous-deal-blows-a-hole-in-consulting.html Questions for Discussions: Who is at fault for this situation? What does this report say about the value of consultants and their effort at due diligence? What… Read more »

Mobile apps hunt down holiday deals

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: CNNMoney goes holiday shopping using apps to determine our destinations. Source: CNNMoney.com – video report Date: Nov 16, 2012 Link: http://money.cnn.com/video/technology/2012/11/16/mobile-apps-holiday-deals.cnnmoney/ Questions for Discussions: In what ways do you think these apps will change the way people shop? How important is price in the consumer’s buying process?

More bad news for PC makers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Dell’s latest results were awful, sending shares of the struggling stock even lower. A similar fate likely awaits Hewlett-Packard next week. Source: CNNMoney.com – video report Date: Nov 16, 2012 Link: http://money.cnn.com/video/investing/2012/11/16/investing-hp-dell.cnnmoney/ Questions for Discussions: Explain the reasons for stock market declines of Dell and HP? What could turn these stock values around? Would… Read more »

Sober Advice for Startups From Cisco’s Co-Founder

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  After Sandy Lerner and Len Bosack started Cisco Systems (CSCO) in 1984 to sell routers developed at Stanford, 70 or 80 venture capitalists passed on the company. While many had concerns about the technology, “a number of them said, you’re never going to get funding with me in the mix as a founder,” Lerner… Read more »

Amazon’s Jeff Bezos: The ultimate disrupter

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description:  He’s a pro-customer, tightfisted risk-taker who is conditioning Wall Street to embrace his erratic earnings. If you’re running a business with high margins — watch out. Source: Fortune.com Date: Nov 16, 2012 Link:  http://management.fortune.cnn.com/2012/11/16/jeff-bezos-amazon/?iid=SF_F_River Questions for Discussions: What does the article say about Jeff Bezos’ management thinking and style? Why has Amazon succeeded? What… Read more »