Description: Mobile and location-based marketing are newer growth areas Source: eMarketer.com Date: July 18, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009197&ecid=a6506033675d47f881651943c21c5ed4#P11cIZjFmqFpWRvW.99 Questions for Discussions: Summarize and explain the highlights in this report. How do you think these trends will perform over the next five years?
Posts Categorized: Part 1 Business in a Global Environment
It doesn’t add up, but shoppers are suckers for bonuses
Description: A recent study in The Journal of Marketing shows that “buy one, get one free†promotions are more enticing to shoppers than, say, a 50-per-cent discount on a single item, even if that shopper doesn’t need two of what’s being promoted in the first place. In other words, bonuses are more attractive to shoppers… Read more »
China’s growth hits 3-year low
Description: From poor migrant villages to multi-million dollar housing developments, people in China are beginning to feel the squeeze. Source: CNNMoney.com – video report Date: July 13, 2012 Link: http://money.cnn.com/video/news/2012/07/13/n-china-slowdown.cnnmoney/ Questions for Discussions: How has the global economic slowdown affected the wealthy and not as wealthy in China? How is supply and demand theory reflected… Read more »
Cuba holds first ever tech festival
Description: A surprising location for a tech event, Cuba’s ‘click festival’ is dedicated to expanding internet access on the island. Source: CNNMoney.com – video report Date: July 12, 2012 Link: http://money.cnn.com/video/technology/2012/07/03/t-cuba-tech-conference.cnnmoney/ Questions for Discussion: What did you learn about the online business in Cuba? How does government control of prices affect consumer behavior? Do you… Read more »
Mobile TV app could upend the cable-broadcast business
Description: Barry Diller, the consummate Hollywood deal maker who revamped the TV business in the 1980s, is back in the media spotlight after a federal judge threw out an injunction against Aereo, the online TV service he backs. Source: GlobeandMail.com Date: July 13, 2012 Link: http://www.theglobeandmail.com/technology/business-technology/mobile-tv-app-could-upend-the-cable-broadcast-business/article4414783/ Questions for Discussions: What are the issues facing the… Read more »
Marketers Up the Ante on Social Media Sponsorships
Description: Marketers rely most on blog posts and Twitter to reach their audience Source: eMarketer.com Date: July 13, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009188&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: Summarize the highlights in this report. Why do you think this strategy is gaining in popularity? Does it work better for certain products?
Google, FTC Near Settlement on Privacy
Description: Google Inc. GOOG -1.46%is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. AAPL -0.36%users, according to officials briefed on the settlement terms Source: WSJOnline.com Date: July 10, 2012 Link: http://online.wsj.com/article/SB10001424052702303567704577517081178553046.html Questions for Discussions: Do you think the… Read more »
French buy up NYC real estate
Description: Fears of rising taxes in France have triggered a strong interest in New York real estate. Source: CNNMoney.com – video report Date: July 06, 2012 Link: http://money.cnn.com/video/pf/2012/07/05/pf-uh-french-newyork.cnnmoney/ Questions for Discussions: Identify the international factors that are currently influencing the New York City real estate market? What does this report say about the global movement… Read more »
A Cheesy Anthem to British Cheddar
Description: A local trade group in England has held a competition to create a new national anthem to cheddar, which was invented in the village of Cheddar 900 years ago. Contestants made music videos set to three patriotic British anthems — with some earnest, and some hilarious results. WSJ’s Gautam Naik reports. Source: Marketwatch.com –… Read more »
3 things that doomed BlackBerry maker RIM
Description: As Research In Motion Ltd. tries to reverse its slide, it’s tough to find anyone betting on its ability to recover. Source: Marketwatch.com Date: July 03, 2012 Link: http://www.marketwatch.com/story/3-things-that-doomed-blackberry-maker-rim-2012-07-03?siteid=nwtwk Questions for Discussions: Summarize the criticisms aimed at RIM’s management. Do you believe the firm can recover from setbacks in the market? What would you… Read more »