The First Five Years of the iPhone Obsession

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: On June 29, 2007, the first iPhone went on sale. The Apple (AAPL) device benefited from breathless advance buzz but also had its skeptics: It cost $600 and had no physical keyboard, limited e-mail options, and no copy-and-paste. In hindsight, it was clearly dumb to bet against Steve Jobs & Co. Apple has since… Read more »

Know Where The Money is Going Before You Ask For I

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Squarespace founder Anthony Casalena didn’t necessarily know he wanted to start a business, but he did have a clear concept of what he wanted. “I was trying to make my personal website and I wasn’t satisfied with any of the existing services” said Casalena in interview, “I had a very clear concept of what… Read more »

Where Jim Rogers is putting his money

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:    If you think 2012 is scary, listen to what Jim Rogers has to say about next year, gold and China. Source: CNNMoney.com – video report Date: June 14, 2012 Link: http://money.cnn.com/video/news/2012/06/13/n-jim-rogers-gold.cnnmoney/ Questions for Discussions: Summarize the economic views expressed by Jim Rogers. Why does he believe we will experience a “lost decade”? What reasons… Read more »

How Aetna Is Building a Social Media Presence

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past. Source: Socialmediaexaminer.com – video report Date: June 15,… Read more »

Rajat Gupta Convicted Of Insider Trading By U.S. Jury

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Rajat Gupta, who reached the pinnacle of corporate America as managing partner of McKinsey & Co. and as a director at Goldman Sachs Group Inc. and Procter & Gamble Co. (PG), was convicted by a federal jury of leaking inside information to hedge-fund manager Raj Rajaratnam. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/rajat-gupta-convicted-of-insider-trading-by-u-s-jury.html… Read more »

Immigrants’ Role in the Small Business Economy Grows

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The share of U.S. small businesses owned by immigrants has expanded by 50 percent since 1990, with almost one-fifth of business owners born outside the country, according to a new report (PDF) by the Fiscal Policy Institute. Source: Businessweek.com Date: June 15, 2012 Link: http://www.businessweek.com/articles/2012-06-14/immigrants-role-in-the-small-business-economy-grows ` Questions for Discussions: What are the highlights of… Read more »

Pfizer Sees Harvard Collaboration As Spark For New Drugs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  When Hal Dvorak, a Harvard scientist whose ideas helped spur the advance of targeted cancer drugs, sought a partner recently to help him develop new treatments, he only had to walk two blocks to find one. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/pfizer-sees-harvard-collaboration-as-spark-for-new-drugs.html Questions for Discussions: Describe the relationships between educational institutions and… Read more »

Stanford President: Bubble? Maybe

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:    Stanford University president John Hennessy says there may be a tech bubble going on right now, but not a “catastrophic” one. Source: CNNMoney.com – video report Date: June 07, 2012 Link: http://money.cnn.com/video/technology/2012/06/06/ctd_stanford_president.fortune/ Questions for Discussions: What role does Stanford University play as an incubator of new technologies? Why does the arrangement work so well?… Read more »

Behind the World’s Most Comfortable Thong

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:   Hanky Panky CEO Lida Orzek talks with Bloomberg’s Stephanie Ruhle about the prospects for the company of which 90 percent of the customers are based in the U.S. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 06, 2012 Link: http://bloom.bg/L3aXso Questions for Discussion: Explain how has this American apparel manufacturer been able to… Read more »

Companies Use Social to Track and Follow Up on Brand Mentions

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »