Posts Categorized: Part 2 Starting and Growing Your Business

Startups are racing to commercialize DeepFakes’s powerful, internet-breaking AI

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A little over a year ago, an anonymous Reddit user named Deepfakes changed the internet. Source: FastCompany.com Date: Apr 23, 2019 Link: https://www.fastcompany.com/90337767/deepfakes-started-a-war-on-whats-real-these-startups-are-racing-to-commercialize-it?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04232019 Questions for discussion: How does this AI software development present opportunities for entrepreneurs? What are the ethical and social issues related to the use of this software?

The World’s Biggest Electric Vehicle Company Looks Nothing Like Tesla

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BYD, which built the battery in your ’90s cellphone, now produces more EVs than anyone—and it wants to sell them to you, soon. Source: Bloomberg.com Date: Apr 16, 2019 Link: https://www.bloomberg.com/news/features/2019-04-16/the-world-s-biggest-electric-vehicle-company-looks-nothing-like-tesla?srnd=businessweek-v2 Questions for discussion: Summarize the growth story and the reasons for the firm’s success. What are the messages to management at competitors like… Read more »

Should You Compete With (and Potentially Kill) Your Own Business?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better. Source: Entrepreneur.com Date: Apr 12, 2019 Link: https://www.entrepreneur.com/article/331231 Questions for discussion: What does the article say about creative thinking and business evolution? Could these businesses succeed without low-cost online advertising from companies like Google?

This new technical fabric replaces polyester with banana plants

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes. Source: FastCompany.com Date: Apr 12, 2019 Link: https://www.fastcompany.com/90333645/this-new-technical-fabric-replaces-polyester-with-banana-plants?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=04122019 Questions for discussion: What are the major attributes that differentiate this new product? How should managers market this new product so… Read more »

Inside Ikea’s plan to reinvent itself as a circular company

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: From rental furniture to modular couches, the company is finding more and more ways to limit its use of raw materials. Source: FastCompany.com Date: Apr 03, 2019 Link: https://www.fastcompany.com/90328244/inside-ikeas-plan-to-reinvent-itself-as-a-circular-company Questions for discussion: What is driving the new business model? What are the constraints the company will have to deal with? Do you think the… Read more »

How to Make Millions Using Video Sales Letters

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Source: Entrepreneur.com Date: Mar 28, 2019 Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the communications strategies presented? Create a script for a product that follows this design and explain how it is supposed to… Read more »

How vegan mayonnaise convinced Jeff Bezos to make his first investment in South America

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: NotCo, a Chilean startup that makes plant-based food alternatives to mayo, milk, and ice cream just got millions in funding from Bezos Expeditions, the Amazon founder’s investment group. Source: FastCompany.com Date: Mar 08, 2019 Link: https://www.fastcompany.com/90316486/how-vegan-mayonnaise-convinced-jeff-bezos-to-make-his-first-investment-in-south-america?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=3&partner=newsletter&campaign_date=03082019 Questions for discussion: What does the report say about the development of alternative plant-based foods? Do you think… Read more »

US Esports Ad Revenues Will Grow 25% in 2019

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Will cross $200 million by 2020 Source: eMarketer.com Date: Mar 13, 2019 Link: https://www.emarketer.com/content/us-esports-ad-revenues-will-grow-25-in-2019?ecid=NL1001 Questions for discussion: What is happening in this area of entertainment? Besides advertising, what else is driving revenue growth in this industry?

We have to fix fashion if we want to survive the climate crisis

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The industry churned out 100 billion pieces of clothing for 7 billion people in 2015. The problem is so bad, some brands are burning unsold inventory. The waste has got to stop. Source: FastCompany.com Date: Mar 02, 2019 Link: https://www.fastcompany.com/90311509/we-have-to-fix-fashion-if-we-want-to-survive-the-next-century?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=03022019 Questions for discussion: What does the report say about the problems related to production… Read more »

Meet the executives who have made Netflix food TV

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »