Turn Browsers Into Buyers With These 4 E-Commerce Marketing Strategies

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Description: Whether you’re a novice e-commerce entrepreneur or a veteran in the space, it’s a good idea to continuously set new, higher sales goals. Greater sales translate to greater benefits for your company. Source: Entrepreneur.com Date: Feb 24, 2020 Link: https://www.entrepreneur.com/article/346616?utm_source=newsletter&utm_medium=email Questions for discussion: What does the article suggest are the ways to improve online sales?… Read more »

How to make sense of the latest tech surge

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Description: In 2018 a new word entered Silicon Valley’s lexicon: the “techlash”, or the risk of a consumer and regulatory revolt against big tech. Today that threat seems empty. Even as regulators discuss new rules and activists fret about the right to privacy, the shares of the five biggest American tech firms have been on a… Read more »

Is YouTube Turning Kids Into Budding Shoppers?

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Description: Kids and teens hold a lot of spending power that’s extending into households Source: eMarketer.com Date: Feb 20, 2020 Link: https://www.emarketer.com/content/is-youtube-turning-kids-into-budding-shoppers Questions for discussion: What does the article say about how YouTube is influencing kids’ purchasing behavior? Should this be a social concern?

Roku CEO Anthony Wood

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Description: Roku CEO Anthony Wood talks about Roku’s business model, streaming technology and it’s relationship with content providers like Disney. Source: CNBC.com – video report Date: Feb 15, 2020 Link: https://www.cnbc.com/video/2020/02/14/watch-cnbcs-full-interview-with-roku-ceo-anthony-wood.html Questions for discussion: Summarize the key points made by Anthony Wood favouring the growth of streaming and Roku in particular. How is Roku complementing… Read more »

Board Games From the ’80s Are Rebooted for Generation X

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Description: Updated favorites are sweet nostalgia for parents—and they just might separate today’s teens from their smartphones. Source: Bloomberg.com Date: Feb 21, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-21/board-games-from-the-80s-are-rebooted-for-generation-x?srnd=premium Questions for discussion: Do you think this strategy of rejuvenating older board games and hobbies will succeed? What favors trying? How is Kickstarter helping this industry?

SoftBank’s $375 Million Bet on Pizza Went Really Bad Really Fast

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Description: Inside the mass firings at Zume, one of Masayoshi Son’s latest investment debacles. Source: Bloomberg.com Date: Feb 13, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-13/inside-the-firings-at-softbank-s-robot-pizza-startup?srnd=premium-canada Questions for discussion: What went wrong? What are the lessons for entrepreneurs considering starting up a business?

‘Food halls are the way to go’: Malls experimenting with fancy marketplaces to lure back shoppers

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Description: Shopping centres experimenting with new strategy in era when growing number of people shop online Source: CBC.ca Date: Feb 11, 2020 Link: https://www.cbc.ca/news/business/food-hall-phenomenon-canada-1.5451268 Questions for discussion: What is the concept driving this trend in food services at malls? Do you think the concept is sustainable? Who would likely respond to the offer?

How to eat less meat without driving yourself nuts — and 3 good reasons to try it

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Description: These people are eating less meat to help the planet, and so can you Source: MarketWatch.com Date: Feb 06, 2020 Link: https://www.marketwatch.com/story/how-to-eat-less-meat-without-driving-yourself-nuts-and-3-good-reasons-to-try-it-2020-02-06?mod=home-page Questions for discussion: What does the article say about changing attitudes towards meat consumption and the reasons? What does this mean longer term for related businesses if this trend continues to build… Read more »

Disruption 2020: An Interview With Clayton M. Christensen

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Description: With technology and capital rapidly increasing the pace of innovation, Christensen’s thinking is more relevant today than ever. What do we know now about the power of disruption and where it’s taking us? Source: SloanReview.mit.edu Date: Feb 04, 2020 Link: https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/?utm_source=El1&utm_medium=pr&utm_campaign=Chris0220 Questions for discussion: What are the important lessons directed at managers, marketers and investors? Which… Read more »

Zuckerberg: Our new honesty-first approach is ‘going to piss off a lot of people’

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Description: Facebook CEO Mark Zuckerberg on Friday said the social media company is going to stand for principles it believes in whether or not people like it. Source: CNBC.com – video report Date: Jan 31, 2020 Link: https://www.cnbc.com/2020/01/31/mark-zuckerberg-silicon-slopes-speech-honesty-will-piss-off-people.html Questions for discussion: What are the issues facing social media firms like Facebook? What do you think about… Read more »