Why Livestream Commerce Is on the Rise

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Description: If you’re not selling on social media, maybe you should be. Livestream commerce, in which brands sell their products to online audiences in real time, is one of the hottest trends in retail. The format is growing in popularity, accounting for $200 billion in sales in China and $11 billion in the United States… Read more »

Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »

Why the Housing Market Is Not in Recession

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Description: Wharton real estate professor Fernando Ferreira doesn’t believe the U.S. housing market has entered a recession. Source: https://knowledge.wharton.upenn.edu Date: Sep 06, 2022 Link: https://knowledge.wharton.upenn.edu/article/why-the-housing-market-is-not-in-recession/ Questions for discussion: What does the article say is happening in the real estate industry? Why is this industry so important to understanding the economy? How are business decisions affected by changes… Read more »

How electric vehicle manufacturing could shrink the Midwestern job market

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Description: The race to build electric vehicles in the U.S. is heating up as fresh rounds of investment come out of Washington. Workers at the former heart of the auto industry fear being left behind. Source: CNBC.com – video report Date: Sep 04, 2022 Link: https://www.cnbc.com/2022/09/04/ev-manufacturing-may-shrink-us-midwest-auto-parts-trade.html Questions for discussion: What is happening to the industry as the… Read more »

How Barnes & Noble Went From Villain to Hero

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Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success. Source: NYTimes.com Date: April 15, 2022 Link: https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html Questions for discussion: What has happened to the bookselling business and to Barnes… Read more »

Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company’

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Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »

And for Ty Haney’s Next Act… The Outdoor Voices Founder Is Helping Brands Pump NFTs and Web 3.0

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Description: Try Your Best is a new tool that helps consumer goods brands to engage with their customers. In a cookieless world, it might be the key to successful digital community-building. Source: INC.com Date: Mar 23, 2022 Link: https://www.inc.com/rebecca-deczynski/outdoor-voices-founder-ty-haney-try-your-best-nft-web-3-platform.html Questions for discussion: Describe the business model Ty Haney has set up? What evidence suggests this… Read more »

Toronto, the Quietly Booming Tech Town

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Description: For all the excitement around places like Austin and Miami, the biggest tech expansion has been in Canada’s largest city. Source: NYTimes.com Date: Mar 21, 2022 Link: https://www.nytimes.com/2022/03/21/technology/toronto-tech-boom.html Questions for discussion: Explain what is happening in Toronto and how the city is managing to draw IT developers. What does this report suggest to other… Read more »

Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »

Make some noise: Changing the beer industry’s attitude one can at a time

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Description: Brave Noise is a recipe, a brand and, most importantly, a cause, with the goal of bringing attention to sexism in the industry Source: FinancialPost.com Date: Mar 14, 2022 Link: https://financialpost.com/financial-post-magazine/make-some-noise-changing-the-beer-industrys-attitude-one-can-at-a-time Questions for discussion: What do you think of this marketing strategy? What else would you advise the promotors do to advance the cause?