YouTube turns 9: It started with animals

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Description: Video-sharing giant YouTube is turning 9 and the Google-owned site has spawned a viral genre of animal videos that generate millions of clicks around the world. Source: CNNMoney.com – video report Date: April 24, 2014 Link: http://money.cnn.com/video/technology/2014/04/24/youtube-9th-anniversary-online-streaming-video-animal-roundup.cnnmoney/index.html Questions for Discussions: Why is YouTube so successful? How is YouTube an example of social media? Do… Read more »

Retailers Draw Customers Through Pinterest Website

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Description: Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media. Source: TheLedger.com Date: Apr 25, 2014 Link: http://www.theledger.com/article/20140425/NEWS/140429425/1001/BUSINESS?Title=Retailers-Draw-Customers-Through-Pinterest-Website Questions for Discussions: How does Pinterest help drive customers to a retailer’s website? Why might some argue it is superior to placing advertising in online magazines? How can it help… Read more »

Fireball Whisky: Selling a Brand, Shot by Shot

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Description: Fireball Cinnamon Whisky is known in the spirits industry as a challenge shot. It’s an orange beverage that comes in a clear bottle with a prancing demon on the label. It tastes like a syrupy incarnation of Wrigley’s Big Red gum. It’s sweet, with a spicy burn. Source: Businessweek.com – video report Date: Apr… Read more »

Why Facebook bought Oculus

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Description: Oculus CEO Brendan Iribe tells CNNMoney’s Laurie Segall why Facebook became interested in buying his company. Source: CNNMoney.com – video report Date: Apr 11, 2014 Link: http://money.cnn.com/video/technology/2014/04/11/t-oculus-facebook-brendan-iribe.cnnmoney/index.html Questions for Discussions: Why did Facebook buy Oculus, according to this report? How necessary was the financial input of Facebook money for Oculus to move forward? How… Read more »

Toyota’s Three-wheeled Car Gets Tested on the Hill

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Description: Toyota invited members of Congress and Bloomberg’s Phil Mattingly out for a test drive of the I-Road — its answer to zero-emissions urban driving. Source: Bloombergcom – video report Date: Mar 30, 2014 Link: http://www.bloomberg.com/video/toyota-s-three-wheeled-car-gets-tested-on-the-hill-5UEm~Uo0SJu2tfYmzqTWjA.html Questions for Discussions: Do you think this car will succeed with urban drivers? Could a car sharing program work… Read more »

Is the U.S. stock market rigged?

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Description: Steve Kroft reports on a new book from Michael Lewis that reveals how some high-speed traders work the stock market to their advantage Source: CBSNews.com – video report Date: Mar 30, 2014 Link: http://www.cbsnews.com/videos/is-the-us-stock-market-rigged Questions for Discussions: Explain how high-speed traders were able to exploit the trading environments. How was the problem solved? How… Read more »

Tesla and SpaceX: Elon Musk’s industrial empire

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Description: So many children dream of fast cars and rocket ships, but few actually grow up to build them — and change the world in the process Source: CBSNews.com – video report Date: Mar 30, 2014 Link: http://www.cbsnews.com/videos/tesla-and-spacex-elon-musks-industrial-empire Questions for Discussions: Do you think the Tesla will succeed? How does Elon Musk compare to the… Read more »

How ‘no makeup selfies’ could impact you

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Description: Tired of charity appeals? Here’s why Britain’s best-ever social media fundraising campaign could render them obsolete. Source: SmartPlanet.com Date: Mar 21, 2014 Link: http://www.smartplanet.com/blog/global-observer/how-no-makeup-selfies-could-impact-you/?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5 Questions for Discussions: Why was this campaign a success? Why would the success of this campaign disturb the thinking of fundraising organizations and their managerial class? Do you think they… Read more »

IPO watch: Everyday Health

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Description: The wellness media company successfully listed shares after one failed attempt in 2010. A welcoming IPO market helps. Source: Fortune.com Date: Mar 28, 2014 Link: http://finance.fortune.cnn.com/2014/03/28/ipo-watch-everyday-health/?iid=SF_F_River Questions for Discussions: Describe the structure of this company and its media assets. Do you think it is a good investment?

The Cuban way: One-on-one with billionaire Mark Cuban

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Description: In an era saturated with Silicon Valley startups and social entrepreneurs, a familiar maverick is using technology to erase his digital footprint. Source: BNN.ca – video report Date: Mar 21, 2014 Link: http://www.bnn.ca/News/2014/3/21/The-Cuban-way-One-on-one-with-billionaire-Mark-Cuban-.aspx Questions for Discussions: What is the competitive advantage provided by this new software? What did you learn about Mark Cuban and… Read more »