Posts Categorized: Part 2 Starting and Growing Your Business

From Myspace’s Ashes, Silicon Start-ups Rise

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: IT is hardly uncommon for founders and employees of successful companies to cash in their chips and go on to start other successful companies. Perhaps the best-known example is PayPal, the Web payment service whose leaders went on to found and invest in a bunch of other companies — YouTube, LinkedIn, Yelp, Tesla —… Read more »

Inside YouTube’s new LA studio

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: YouTube’s newest office space is a professional television studio that is free to use for its most popular content creators. Source: CNNMoney.com – video report Date: August 26, 2013 Link: http://money.cnn.com/video/technology/2013/08/26/t-youtube-studio-la.cnnmoney/index.html Questions for Discussions: What is YouTube’s management’s thinking behind providing free-access production studios to their top channels? Do you think they should also… Read more »

Wal-Mart’s plan sells ‘American made’

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Wal-Mart SVP Michelle Gloeckler explains her company’s $50 billion dollar effort to sell more American made goods over the next ten years. Source: CNNMoney.com – video report Date: August 28, 2013 Link: http://money.cnn.com/video/news/2013/08/28/n-cmr-walmart-made-in-usa.cnnmoney/index.html Questions for Discussions: Why do you suppose Wal-Mart management is motivated to lead the way in more American-made product sales? Do… Read more »

Made-for-Web Video Remakes the TV Landscape

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Viewers tend to have the same reaction to TV and video ads Source: emarketer.com Date: August 30, 2013 Link: http://www.emarketer.com/Article/Made-for-Web-Video-Remakes-TV-Landscape/1010177#WocwPVviQxEOcLH5.99 Questions for Discussions: Summarize the highlights in this report. How is viewer-behavior changing? What do you think the industry will look like in ten years? What opportunities exist for entrepreneurs?

Startup tells the story behind your pants

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fashion startup Zady aims to be the next style solution that lets people know where their products come from. Laurie Segall reports. Source: CNNMoney.com – video report Date: August 23, 2013 Link: http://money.cnn.com/video/technology/2013/08/23/t-fashion-startup-zady.cnnmoney/index.html Questions for Discussions: What distinguishes this brand from other clothing company brands? Do you think the target customer is large enough… Read more »

Zuckerberg’s plan to connect the world

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Mark Zuckerberg is launching Internet.org to connect the five-billion people without Internet access. Source: CNNMoney.com – video report Date: August 20, 2013 Link: http://money.cnn.com/video/technology/2013/08/20/t-zuckerberg-cuomo-internet.cnnmoney/index.html Questions for Discussions: What benefits would be derived from Internet.org? Do you think Zukerberg and Facebook have the panache to successfully lead such a global effort and achieve the stated… Read more »

Why the world’s cheapest car won’t sell

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: A new car for around $2,000? Sounds like a dream, right? That’s what Tata Motors hoped upwardly mobile Indians and people who couldn’t previously afford a new car would think when it unveiled the Nano, the world’s cheapest car, in 2008. Source: Smartplanet.com Date: August 22, 2013 Link: http://www.smartplanet.com/blog/bulletin/why-the-worlds-cheapest-car-wont-sell/27337?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5 Questions for Discussions: Why do… Read more »

The business of Ashton Kutcher

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: Ashton Kutcher is more entrenched in the tech world than simply playing the role of Steve Jobs. He actually throws around big dollars investing in some of the hottest startups. Source: CNNMoney.com – video report Date: August 16, 2013 Link: http://money.cnn.com/video/technology/2013/08/16/t-ashton-kutcher-business-steve-jobs.cnnmoney/index.html Questions for Discussions: Is Ashton Kutcher a typical venture capitalist? Why do you… Read more »

Hanging Out at the E-Mall

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Shopping online is easier than shopping in a mall — as long as you know exactly what you want to buy. The problem comes when you don’t know what you want. Source: NYTimes.com Date: August 17, 2013 Link: http://www.nytimes.com/2013/08/17/technology/hanging-out-at-the-e-mall.html?ref=business Questions for Discussions: Describe how the sites help create a better online shopping experience. How… Read more »

DirecTV launches TV network for dogs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Dog TV…will it turn your dog into a canine couch potato? For only $5 a month, your dog can watch this commercial-free network at any time of the day. Source: CNNMoney.com – video report Date: August 09, 2013 Link: http://money.cnn.com/video/news/2013/08/08/n-dog-tv-network.cnnmoney/index.html Questions for Discussions: What do you think about this concept? Do you think the… Read more »