Posts Categorized: Part 2 Starting and Growing Your Business

Online Video-Ad Startups Rivaling Google Seen Near IPOs

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year. Source: Bloomberg.com Date: May 07, 2013 Link: http://www.bloomberg.com/news/2013-05-07/online-video-ad-startups-seen-near-ipos-challenging-google-tech.html Questions for Discussions: Do you think these IPOs are good investments? How… Read more »

Despite Wear, True Religion Finds a Buyer for $835 Million

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: True Religion Apparel (TRLG) may be a little tattered, but it’s still a handsome asset for TowerBrook Capital Partners, which plans to buy the luxury jeans company for $835 million. Source: Businessweek.com Date: May 10, 2013 Link: http://www.businessweek.com/articles/2013-05-10/despite-wear-true-religion-finds-a-buyer-for-835-million#r=hp-lst Questions for Discussions: What does this report say about the high-end fashion market? Do you think… Read more »

90 seconds with Google Glass

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: A developer shows off the latest apps he’s building for Google Glass. Source: CNNMoney.com       – video report Date: May 03, 2013 Link: http://money.cnn.com/video/technology/2013/05/03/t-90-seconds-google-glass.cnnmoney/ Questions for Discussions: What do you think of this new product concept as a consumer product? What are the possible uses for businesses? What applications would complement this technology? Why do… Read more »

Boutique Vintners Turn to Private Equity for Help

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  When Ed Sbragia started Sbragia Family Vineyards, it was an accomplishment that was nearly a century in the making. His grandfather moved from Italy to California in 1904 to work in the wineries just north of San Francisco. In the 1940s, Mr. Sbragia’s father bought property in the Dry Creek Valley near Healdsburg and… Read more »

How a U.S. shoemaker stays competitive

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Okabashi Brands was founded in the 1980s when U.S. manufacturing was shrinking. But thanks to automation, a U.S. workforce, and recycling methods, Okabashi is a success story. Source: CNNMoney.com – video report Date: Apr 1, 2013 Link: http://money.cnn.com/video/smallbusiness/2013/04/17/small-business-smt-okabashi-shoes-made-is-usa.cnnmoney/ Questions for Discussions: Summarize the highlights in this report. How has the firm managed to operate… Read more »

Cooking up a healthy fast-food chain

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Can fast-food be healthy? Canadian startup Freshii is testing the waters by building a chain of healthy fast-food restaurants in the U.S. and around the world. Source: CNNMoney.com – video report Date: Apr 12, 2013 Link: http://money.cnn.com/video/magazines/fortune/2013/04/12/f-t-freshii-healthy-fast-food-chain.fortune/ Questions for Discussions: How can this business fit into the mix of fast-food competition? Who is the… Read more »

A Snapshot of Startups in Small-Town America

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  In recent months, Entrepreneur has been taking a virtual tour of cities around the country to see how the recession sparked or dampened entrepreneurial activity. Source:  CNBC.com Date: Apr 12, 2013 Link: http://www.cnbc.com/id/100637442 Questions for Discussions: What does this report say about startup opportunities in smaller towns? What are some of the reasons smaller… Read more »

TV streaming startup vs. the networks

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Aereo allows users to stream broadcast networks over the internet and the major media companies are not happy about it. Source: CNNMoney.com – video report Date: Apr 03, 2013 Link: http://money.cnn.com/video/technology/2013/04/03/t-aereo-networks-tv.cnnmoney/ Questions for Discussions: What does this technology suggest to you about the future of television distribution? What would you advise networks and cable… Read more »

Mark Zuckerberg: Why we don’t want to build a phone

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: In an exclusive, wide-ranging interview, the Facebook chief talks to Fortune about Apple, China, and what his personal challenge is for the year. Source: Fortune.com Date: Apr 04, 2013 Link: http://tech.fortune.cnn.com/2013/04/04/mark-zuckerberg-we-dont-want-to-build-a-phone/?iid=SF_T_River Questions for Discussions: What does this report say about the direction of operations at Facebook? Do you think these strategies make sense?

On YouTube, Video Makes the Radio Star

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  On March 5 a 16-year-old Texan named Austin Mahone posted a video to YouTube (GOOG) in which he and some buddies dance to Harlem Shake, an electronic single turned viral phenomenon. The song, by the Brooklyn producer Baauer, came out as a free download last spring. In February it became the soundtrack to a… Read more »