How Marketers Are Responding to Recent TikTok Headlines

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Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. Source: eMarketer.com Date: Nov 12, 2019 Link: https://www.emarketer.com/content/how-marketers-are-responding-to-recent-tiktok-headlines?ecid=NL1001 Questions for discussion: What are the concerns for users, marketers… Read more »

How Chipotle returned to the top after disastrous food-safety scares

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Description: How Chipotle returned to the top after disastrous food-safety scares Source: CNBC.com – video report Date: Nov 06, 2019 Link: https://www.cnbc.com/video/2019/11/05/ceo-brian-niccol-turns-chipotle-mexican-grill-around-after-food-safety-scares.html Questions for discussion: How is Taco Bell managed differently from Chipotle? How would you increase business at Chipotle? Do you think Chipotle is a good investment today?

Meat-free burgers turn climate concerns into a sales pitch

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Description: Depending on how you want to read the numbers, the humble hamburger is a bigger contributor to the warming of the planet than the jumbo jet. Animal agriculture produces 14.5% of man-made greenhouse gases, and cows are responsible for the biggest chunk of that. Global aviation, on the other hand, accounts for just 2% of total emissions. Source: Bloomberg.com Date: Nov 06,… Read more »

How the Best Workplaces in Retail Are Shaking Up the Industry

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Description: Zoro is a nine-year-old retail company. But it is shaking up its market by acting more like an agile startup than an old-school seller of goods. Source: Fortune.com Date: Nov 07, 2019 Link: https://fortune.com/2019/11/07/best-workplaces-retail-zoro-wegmans/ Questions for discussion: How is this firm managed differently? What are the lessons for other businesses and managers to take away… Read more »

Livongo’s founder says that tech workers want to work at mission-driven companies: ‘They come to us’

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Description: For health-technology start-ups, hiring technical talent from Silicon Valley can be a tricky prospect. Companies like Apple and Facebook are paying massive salaries, making it challenging for any upstart to bring talented workers into their ranks. Source: CNBC.com Date: Nov 04, 2019 Link: https://www.cnbc.com/2019/11/04/livongo-founder-glen-tullman-mission-driven-companies-recruit-better.html Questions for discussion: Explain what is meant by the statement “ Companies with a… Read more »

Online shopping deliveries clog our roads. E-cargo bikes could help fix the problem

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Description: E-cargo bikes offer clean, efficient option, though car-centric cities pose challenges Source: CBC.ca Date: Nov 05, 2019 Link: https://www.cbc.ca/news/technology/cargo-bike-deliveries-1.4437511 Questions for discussion: What are the advantages and disadvantages of using e-cargo bikes for city deliveries? Should cities require firms to use this technology for deliveries or let market forces determine adoption rates?

Spotify Saved the Music Industry. Now What?

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Description: Imagine, for a moment, that Taylor Swift was wrong. The reigning queen of country-tinged pop shocked fans in 2014 by abruptly and publicly breaking up with a prominent suitor: Spotify. Mere days after the October release of her album 1989, Swift yanked her entire back catalog from the leading music-streaming service—and made a compelling case why Spotify was a threat… Read more »

Windsor grocery store’s anti-shoplifting methods might violate federal privacy law, experts say

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Description: Multifood Supermarket shows video footage and photos of alleged shoplifters in-store Source: CBC.ca Date: Oct 25, 2019 Link: https://www.cbc.ca/news/canada/windsor/windsor-grocery-store-potential-privacy-violation-1.5334647 Questions for discussion: What are the ethical and social issues involved in this story? What is your opinion of the approach taken by the merchant? What alternatives would you suggest?

How a VC Wants to Be Pitched

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Description: Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists Source: Entrepreneur.com Date: Oct 23, 2019 Link: https://www.entrepreneur.com/article/341165?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key items of advice presented in this report. What else would you suggest to those presenting to venture capitalists?

It’s a Bird. It’s a Tesla. No, it’s an Arcimoto

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Description: After 11 years of development, the Arcimoto has finally arrived. It’s a three-wheeled, all-electric vehicle that is small, fast and incredibly fun to drive. But, the jury is very much out on whether or not consumers will pay $12,000 a pop to back this societal and environmental experiment. On this episode of Hello World,… Read more »