AOL Chief Takes Apple Turnaround as Model to Revive Ad Sales

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Description: AOL Inc. Chief Executive Officer Tim Armstrong is on a mission to show that the company isn’t some dot-com has-been selling Web access and e-mail. It’s a digital- media company with 80 Web sites churning out everything from personal finance advice to bedroom tips for women. Source: Bloomberg.com Date: 12/04/2009 Link:  http://www.bloomberg.com/apps/news?pid=20601109&sid=aWVBISfvb7rM&pos=12 Questions for… Read more »

How to sell 300,000 lbs of turkey

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Description:   Whole Foods uses the Internet and aggressive in-store displays to sell thousands of turkeys in its Northeast stores.  Embedded video from CNNMoney.com Video Date: 11/24/2009 Link: http://money.cnn.com/video/news/2009/11/24/n_whole_foods_turkeys.cnnmoney/ Questions for discussion:  Summarize the special distribution strategies followed by the retailer to meet the demand at this time of year. How important do you think this… Read more »

Thanksgiving Day a boon for online shopping

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Description: Consumers found time this U.S. Thanksgiving Day to squeeze in a lot more holiday shopping online, in between spending time with family, watching football and feasting on turkey. Source: Reuters.com Date: 11/27/2009 Link:  http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN2743536720091127 Questions for discussion: Why can online retailing be of particular advantage to both consumers and retailers at this time of… Read more »

From fashion passion to profit

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  An enthusiasm for vintage threads led entrepreneurs to create the successful online clothing retailer, ModCloth.com. Source: CNNMoney – video report   Date: 11/10/2009 Link: http://money.cnn.com/video/smallbusiness/2009/11/10/sbiz_makeover_modcloth.smb/ Questions for discussion:  Why do you think this small business has succeeded? What problems are these entrepreneurs facing, now that they are beginning to grow their business? How would… Read more »

Google eyes China as Baidu fumbles

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Description: In 2005, China administered a spelling test that asked respondents to spell “Google” for a search market report: only 60 percent took the test and more than 20 percent got it wrong. Four years later, Google Inc (GOOG.O), whose whimsical name is synonymous with Internet search in much of the world, is still struggling… Read more »

Vivendi May Decide to Sell NBC Stake as Sale Window Opens Today

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Description: Vivendi SA, owner of the world’s biggest music company, can decide as soon as today to sell its 20 percent stake in NBC Universal, paving the way for General Electric Co. and Comcast Corp. to combine their media assets. Source: Bloomberg.com Date: 11/15/2009 Link:  http://www.bloomberg.com/apps/news?pid=20601103&sid=a4UvueFpO4oE Questions for discussion:  Summarize the strategic thinking behind a… Read more »

Steve Jobs – CEO of the Decade

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 Description:  Apple’s CEO is Fortune’s top business leader of the last 10 years for his impact on computing, movies, music and cell phones. Source: CNNMoney – video report   Date: 11/04/2009 Link: http://money.cnn.com/video/technology/2009/11/04/tt_steve_jobs_apple_ceo.fortune/ Questions for discussion:  Summarize the contribution made by Steve Jobs to Apple? What motivational role has Jobs played as CEO at Apple?… Read more »

Skype Founders Join Buyout Group, Drop Litigation

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Description: The founders of Skype agreed to join the investor group buying the Internet-calling service from EBay Inc. and to drop litigation that had threatened to shut down the company. Source: Bloomberg.com Date: 11/06/2009 Link:  http://www.bloomberg.com/apps/news?pid=20601204&sid=armXJAA3nReg Questions for discussion:  Do you think Skype should be managed independently of EBay or as a part of it? … Read more »

Microsoft seen as Diller’s best bet for Ask.com

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Description: Microsoft Corp (MSFT.O) is viewed as the most likely buyer or partner for IAC/InterActiveCorp’s (IACI.O) Ask.com if CEO Barry Diller decides to throw in the towel on the struggling search engine. Source: Reuters.com Date: 10/28/2009 Link: http://www.reuters.com/article/americasPrivateEquityNews/idUSTRE59R44720091028 Questions for discussion: Why do you think Ask.com failed to meet expectations for IAC/InterActive? Why do you… Read more »

Ford to build new plant in China

Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  In a global push, the carmaker will open its third plant in China and introduce four new vehicles before 2012. Source: CNNMoney – video report   Date: 9/25/2009 Keys: International business, management, marketing, strategic planning Link: http://money.cnn.com/video/markets/2009/09/25/mkts_asia_ford_china_u3x.cnnmoney/ Questions for discussion:  Why do you think Ford is building new plants in China? Explain your thinking…. Read more »