Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives

They See You When You’re Spending: How Pros Track Holiday Shoppers

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The feast of commerce is on. From Black Friday to Cyber Monday, Americans are about to go on an annual spending spree—one that comprises some 140 million consumers and underpins an industry supporting roughly one in four U.S. jobs. Just how many products will they purchase? That’s the big question for manufacturers, retailers, investors,… Read more »

The 5 Things You Need to Land Venture Capital

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: In the book, Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture and what it takes to ensure success. Source: Entrepreneur.com Date: Nov 27, 2014 Link: http://www.entrepreneur.com/article/238933 Questions for Discussions: Summarize the research described in this report and… Read more »

PandoDaily’s Sarah Lacy responds to Uber

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: PandoDaily Founder and Editor-In-Chief Sarah Lacy discusses Uber executive Emil Michael’s journalist comments. Lacy speaks on “Bloomberg West.” Source: Bloomberg.com – video report Date: Nov 20, 2014 Link: http://www.bloomberg.com/video/pandodaily-s-sarah-lacy-responds-to-uber-tFzq09hvSiGVd0W3LW5_Yw.html Questions for Discussions: Summarize the managerial issues facing Uber as a result of this controversy? How should the board of directors respond to this situation?

Are Amazon’s stock holders doubting Jeff Bezos?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Fortune’s Andrew Nuska and Erin Griffith discuss the Amazon’s falling stock prices and the future of the company. Source: Fortune.com – video report Date: Nov 13, 2014 Link: http://for.tn/1v9BmP4 Questions for Discussions: Why have investors started to question the performance of Amazon’s management? Do you think earnings will emerge in the long-term from these… Read more »

Why the Big Mac isn’t the answer to McDonald’s problems

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fortune’s Beth Kowitt explains how the fast food giant lost its core consumer. Source: Fortune.com – video report Date: Nov 13, 2014 Link: http://for.tn/1sBZGmU Questions for Discussions: Summarize the reasons presented for the decline in fortunes at McDonald’s. Do you think McDonald’s customers can be persuaded to eat other menu items other than those… Read more »

Lululemon for men — not just for yogis

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Athletic gear retailer sees a broader appeal for the brand among runners, cyclists, CrossFit enthusiasts and other athletes. Source: Fortune.com Date: Nov 13, 2014 Link: http://fortune.com/2014/11/13/lululemon-for-men/ Questions for Discussions: How is Lululemon modifying its marketing effort in order to attract men? How are men different from the female customers that helped build the Lululemon… Read more »

Share a Coke with Green Mountain?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Keurig Green Mountain is the best performing stock in the S&P 500 this year. Shares have nearly doubled thanks to a big investment by Coke. Should Coke buy all of it? Keurig CEO Brian Kelley used to work for Coke. Source: CNNMoney.com – video report Date: Oct 30, 2014 Link: http://money.cnn.com/video/investing/2014/10/30/investing-the-buzz-keurig-green-mountain.cnnmoney/ Questions for Discussions:… Read more »

How a family brewery from Chipper Falls became a MillerCoors success story

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Jake and Dick Leinenkugel say their decision to sell to Miller Brewing Company 25 years ago gave them the chance to reach a national audience. Source: Fortune.com – video report Date: Nov 06, 2014 Link: http://for.tn/13MOLRO Questions for Discussions: What is special about this company that has allowed it to succeed and grow into… Read more »

Alexander Wang for H&M: How the collaboration works

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: H&M North America President Daniel Kulle discusses competition in the fashion market. He speaks on “Market Makers.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Nov 07, 2014 Link: http://www.bloomberg.com/video/h-m-cashes-in-on-celebrity-collaborations-opH7otVQSx~xFIi6VqKGCw.html Questions for Discussions: Explain the formula for success at H&M? What does this report say about the North American consumer? How has retailing changed… Read more »

Swift Pulls Music From Streaming Service Spotify

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Spotify stopped streaming Taylor Swift’s music at her request Monday, setting up a business struggle between the industry’s most popular artist and the leading purveyor of a new music distribution system. Source: ABCNews.com Date: Nov 03, 2014 Link: http://abcnews.go.com/Entertainment/wireStory/swift-pulls-music-streaming-service-spotify-26663928 Questions for Discussions: Why did Swift pull her music off Spotify? Do you think Spotify… Read more »