Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives

Second Screening During TV Time—It’s Not What You Think

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones. Source: eMarketer.com Date: Oct 06, 2014 Link: http://www.emarketer.com/Article/Second-Screening-During-TV-TimeIts-Not-What-You-Think/1011256#sthash.Tp5UVGeG.dpuf Questions for Discussions: What are the threats to the… Read more »

Businesses Turn to Airbnb

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Lauren Hauber has moved past the days of trudging down the hotel corridor with an ice bucket. Like a growing number of business travelers, Ms. Hauber, a San Francisco resident, and her co-workers have started staying in apartments and houses managed through Airbnb, which in July started a site aimed at attracting more business… Read more »

When your news site knows your pant size

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Thrillist founder Ben Lerer explains how he turned his media company into one that also sells products directly to its readers. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/ben-lerer-content-commerce.cnnmoney/ Questions for Discussions: Describe this business model. Develop a strategy for another product category, such as electronics.

This company is protecting the NFL & NBA

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/meet-the-company-protecting-the-worlds-best-athletes.cnnmoney/ Questions for Discussions: Who is the target customer for these products? Would you contract with any single player or team to publicize… Read more »

Celebs can earn $1M a day for voice work

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Big name Hollywood celebrities can fetch upwards of $1 million for voice-over work in commercials, for just a day’s work. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/media/2014/10/03/celebrity-commercial-voiceovers.cnnmoney/ Questions for Discussions: Did you recognize any of the voices in the ads? Did you recognize the actors when they were revealed? Do… Read more »

The Wearables Marketing Mistake to Avoid

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Engagement trumps interaction when it comes to marketing via wearables Source: eMarketer.com Date: Oct 01, 2014 Link: http://www.emarketer.com/Article/Wearables-Marketing-Mistake-Avoid/1011245#sthash.wyIRugPA.dpuf Questions for Discussions: What does the report say to the industry trying to develop wearable technologies? What would you add to this research on a personal level?

What Should a Liberated PayPal Do? Become a Bank and Go to War With Apple

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: PayPal’s break from EBay (EBAY) is all about buzzwords: eliminating dis-synergies, applying strategic focus, and seizing the moment. But what does that even mean? Source: Businessweek.com Date: Oct 02, 2014 Link: http://www.businessweek.com/articles/2014-10-02/ex-paypal-execs-ideas-for-its-future-war-with-apple-become-bank#r=hp-ls Questions for Discussions: What direction is PayPal considering, according to the article? Do you agree with this strategic planning?

BlackBerry Passport: Hip to be square

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BlackBerry hopes to woo back former business customers with its new Passport smartphone, which has a square-shaped touchscreen. Source: CNNMoney.com – video report Date: Sep 25, 2014 Link: http://money.cnn.com/video/technology/2014/09/25/blackberry-passport-smartphone.cnnmoney/ Questions for Discussions: Who is the target market for the Passport model? Use SWOT analysis to analyze the current situation at BlackBerry. Do you think… Read more »

Derek Jeter: Decade of best ads

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: New York Yankees shortstop Derek Jeter has made more than a quarter billion dollars playing on the field. But he’s also made some home run commercials. Here are some of our favorites. Source: CNNMoney.com – video report Date: Sep 25, 2014 Link: http://money.cnn.com/video/news/2014/09/25/derek-jeter-yankees-retirement-commercials-millions-ads-nike-gatorade-visa-gillette-ford.cnnmoney/ Questions for Discussions: Why do you think Derek Jeter has done… Read more »

Rothschild Makes Comeback With London Cab App to Rival Uber

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Nathaniel Rothschild, whose ancestor helped bankroll Britain’s war against Napoleonic France 200 years ago, is backing London cabbies in their battle against Uber Technologies Inc. Source: Bloomberg.com Date: Sep 25, 2014 Link: http://www.bloomberg.com/news/2014-09-25/rothschild-makes-comeback-with-london-cab-app-to-rival-uber-1-.html Questions for Discussions: How will this system compete against Uber and regular taxi services? Do you think it can find a… Read more »