The birth of Costco

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Costco CEO Jim Sinegal on how the wholesale retailer went from concept to $1 billion in just three years. Source: CNNMoney – video report   Date: 8/17/2009 Keys: Management, marketing, small business Link: http://money.cnn.com/video/smallbusiness/2009/08/17/sbiz.hwgs.costco.sinegal.smb/ Questions for discussion: Summarize the small business developmental history of Costco into the firm that exists today? What were some of… Read more »

Reader’s Digest to File Chapter 11 to Reduce Debt (Update2)

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Reader’s Digest Association Inc., the publisher of the pocket-sized magazine, will likely file a Chapter 11 bankruptcy under an agreement with a majority of its secured lenders to reduce debt by 75 percent. Source: Bloomberg.com Date: 8/17/2009 Keys: Marketing, management, finance, bankruptcy Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=asX0oQc5YBZc Questions for discussion: Do you think there is a market for… Read more »

The top 10 highest paid CEOs are…

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Ten CEOs take home more than $70 million in 2008, with Blackstone’s Stephen Schwarzman topping the list with more than $700 million in compensation. Source: CNNMoney.com Date: 8/14/2009 Keys: Management, HR, government Link:  http://money.cnn.com/2009/08/14/news/companies/highest_paid_ceos/index.htm?postversion=2009081410 Questions for discussion: Compensation for work done is a controversial topic and often receives great public attention when the numbers are… Read more »