Why Isn’t Your Brand Bigger? The Data Point to One Answer

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Gallup’s workplace data suggest that the most likely cause of your brand problems is not related to marketing dollars. Source: Gallup.org Date: Nov 04, 2020 Link: https://www.gallup.com/workplace/323165/why-isn-brand-bigger-data-point-one-answer.aspx Questions for discussion: What does the Ed Boyle say is misunderstood by most businesses? What should management focus on in order to improve their brand and profitability?… Read more »

Apple tops estimates but iPhone revenue disappoints

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Yahoo Finance’s Brian Sozzi and Alexis Christoforous break down Apple’s latest earnings report with CFRA Analyst, Angelo Zino. Source: Yahoo.Finance.com – video report Date: Oct 30, 2020 Link: https://finance.yahoo.com/video/apple-tops-estimates-iphone-revenue-140426167.html Questions for discussion: What explains Apple’s stock price performance, according to the report? How important is iPhone to investors’ perceptions of the company’s performance? Why… Read more »

Zoom Is Now Worth More Than ExxonMobil—And Founder Eric Yuan’s Net Worth Has Nearly Doubled In Three Months

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Description: High-flying video conferencing service Zoom, which has seen skyrocketing demand during the coronavirus pandemic, is now worth more than ExxonMobil, one of the world’s largest oil and gas companies. Source: Forbes.com Date: Oct 29, 2020 Link: https://www.forbes.com/sites/sergeiklebnikov/2020/10/29/zoom-is-now-worth-more-than-exxonmobil-and-founder-eric-yuans-net-worth-has-nearly-doubled-in-three-months/#41865ea61002 Questions for discussion: Explain the sudden rise in value of Zoom? How can Zoom earn more revenue?… Read more »

Reddit won’t lower employee pay if they move out of high-cost cities like San Francisco

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Reddit said Tuesday it won’t lower pay for employees who choose to move out of high-cost cities following the coronavirus pandemic. That means employees will be compensated as if they live in places like San Francisco, where Reddit is headquartered, even if they move to a much cheaper locale. Source: CNBC.com Date: Ocy 27,… Read more »

Canadian entrepreneur launching T. Kettle tea chain from the ashes of 45 shuttered DavidsTea locations

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Doug Putman owns Sunrise Records and bought HMV out of insolvency Source: CBC.ca Date: Oct 28, 2020 Link: https://www.cbc.ca/news/business/t-kettle-doug-putman-1.5779901 Questions for discussion: Describe how bankruptcy can present an opportunity to launch a new business? Do you think the revised business plan makes sense with today’s retailing challenges?

Opinion | Kara Swisher Talks Big Tech Monopolies and the Google Antitrust Case with Lina Khan

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Description: Opinion | Kara Swisher Talks Big Tech Monopolies and the Google Antitrust Case with Lina Khan Source: NYTimes.com – podcast Date: Oct 30, 2020 Link: https://www.nytimes.com/2020/10/29/opinion/sway-kara-swisher-lina-khan.html Questions for discussion: What are the issues relating to the tech monopolies? How do you think the conflict between the parties will play out? How will the results… Read more »

Opinion: Apple, Amazon, Facebook and Google all produce record sales amid Big Tech backlash

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Amid congressional tongue-lashing, antitrust issues and pandemic, Big Tech earnings soar again Source: MarketWatch.com Date: Oct 29, 2020 Link: https://www.marketwatch.com/story/apple-amazon-facebook-and-google-all-produce-record-sales-amid-big-tech-backlash-11604020309?mod=home-page Questions for discussion: Summarize what is happening at these tech firms and why? What sort of future do you see for these firms over the next six months? Explain your thinking and advice to… Read more »

Quibi’s co-founders explain what went wrong

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Description: Quibi’s co-founders Jeffrey Katzenberg and Meg Whitman told CNBC on Thursday that a convergence of factors led to the failure of the short-form entertainment service for mobile phones. Source: CNBC.com – video report Date: Oct 22, 2020 Link: https://www.cnbc.com/2020/10/22/quibi-co-founders-katzenberg-whitman-explain-what-went-wrong.html Questions for discussion: What went wrong, according to the report? Do you agree with the assessment?… Read more »

How Maria Sharapova Used Her Tennis Career to Become a Powerhouse Startup Founder

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The five-time Grand Slam singles winner retired from professional tennis in February. Now, she’s applying lessons from her athletic career to run her high-end candy company Sugarpova. Source: INC.com Date: Oct 21, 2020 Link: https://www.inc.com/cameron-albert-deitch/maria-sharapova-founder-ceo-lessons-sugarpova-vision-2020.html Questions for discussion: Describe Sharapova’s approach to business and management. How is her business thinking related to her athletic… Read more »

US Digital Users 2020

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Some Media Activities Got a Pandemic Bump, Others Didn’t. Here’s Why. Source: eMarketer.com Date: Ocy 20, 2020 Link: https://www.emarketer.com/content/us-digital-users-2020?ecid=NL1001 Questions for discussion: What are the highlights presented? Are any of these findings surprising to you? Strategically, what should businesses do with this information?