Posts Categorized: Part 4: Marketing Management

Pepsi’s fat blocking soda hits Japan

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A new soda, Pepsi Special, has just been launched in Japan and contains dextrin, a dietary fiber thought to have fat blocking properties. Source: CNNMoney.com – video report Date: Nov 20, 2012 Link: http://money.cnn.com/video/news/2012/11/20/japan-fat-blocking-soda.cnnmoney/ Questions for Discussions: Who do you think the target market would be for this product? Do you think it would… Read more »

I Can Has Cheezburger heads to TV

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: The team behind the humor website known for posting cute cat pics with goofy captions is getting a reality series on Bravo. Source: CNNMoney.com – video report Date: Nov 20, 2012 Link: http://money.cnn.com/video/technology/2012/11/20/t-i-can-haz-cheezburger.cnnmoney/ Questions for Discussions: Describe the concept for this “reality show”. Who would it appeal to and for which reasons? Do you… Read more »

Mobile apps hunt down holiday deals

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: CNNMoney goes holiday shopping using apps to determine our destinations. Source: CNNMoney.com – video report Date: Nov 16, 2012 Link: http://money.cnn.com/video/technology/2012/11/16/mobile-apps-holiday-deals.cnnmoney/ Questions for Discussions: In what ways do you think these apps will change the way people shop? How important is price in the consumer’s buying process?

More bad news for PC makers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Dell’s latest results were awful, sending shares of the struggling stock even lower. A similar fate likely awaits Hewlett-Packard next week. Source: CNNMoney.com – video report Date: Nov 16, 2012 Link: http://money.cnn.com/video/investing/2012/11/16/investing-hp-dell.cnnmoney/ Questions for Discussions: Explain the reasons for stock market declines of Dell and HP? What could turn these stock values around? Would… Read more »

Twinkie Maker Hostess to Close

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Hostess Brands Inc., the maker of iconic treats such as Twinkies and traditional pantry staple Wonder Bread, said Friday it is shuttering its plants and firing about 18,000 workers as it seeks to liquidate the 82-year-old business. Source:  WSJ.com Date: Nov 16, 2012 Link:  http://online.wsj.com/article/SB10001424127887324556304578122632560842670.html Questions for Discussions: Summarize the reasons for the demise… Read more »

The latest Zuckerberg startup: Reality TV

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Randi Zuckerberg, Mark’s sister, talks about her Bravo reality series, ‘Start-ups: Silicon Valley’ and why tech is so hot right now. Source: CNNMoney.com – video report Date: Nov 09, 2012 Link: http://money.cnn.com/video/technology/2012/11/09/t-zuckerberg-reality-show.cnnmoney/ Questions for Discussions: Who do you suppose these programs will draw for an audience? Do you think watching these sorts of programs… Read more »

Disney’s world is still wonderful

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares are down on missed revenue forecasts, but people are still flocking to Disney theme parks. Source: CNNMoney.com – video report Date: Nov 09, 2012 Link: http://money.cnn.com/video/investing/2012/11/09/investing-disney.cnnmoney/ Questions for Discussions: What are the sources of revenue for Disney? Do you think that they will all continue to perform well for the next year or… Read more »

How Do You Make Money in a World of Free Music?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Social Media driving music world Source: Bloomberg.com – video report Date: Nov 03, 2012 Link: http://bloom.bg/PWKiQZ#ooid=JyaHkyNjpRIT-VWB83zJyb9lJEsdy2EO Questions for Discussions: How has social media affected the marketing of music? Do you think it is now easier or more difficult for artists to find an audience?

From stay-at-home mom of four to furniture queen

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Home furnishings CEO Judy George talks with Fortune about life as a working mom, cultivating a superhuman drive to succeed, and overcoming even the most public of failures. Source:  Fortune.com Date: Nov 09, 2012 Link:  http://management.fortune.cnn.com/2012/11/09/from-stay-at-home-mom-of-four-to-furniture-queen/?iid=SF_F_River Questions for Discussions: What are the entrepreneurial lessons to be learned in this report? How would you describe… Read more »

Manufacturing rebirth in the rustbelt

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Youngstown, Ohio has seen decades of decline but locals are starting to see a turnaround. Source: CNNMoney.com – video report Date: Nov 02, 2012 Link: http://money.cnn.com/video/news/2012/11/02/n-ohio-rustbelt-recovery.cnnmoney/ Questions for Discussions: What is the message in this report that explains how and why cities can prosper or decline? What does this report say about redeveloping manufacturing… Read more »