Description: Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site. Source: eMarketer.com Date: Sep 27, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009381&ecid=a6506033675d47f881651943c21c5ed4#tFJKY77s4DQt1J7R.99 Questions for Discussions: Describe the decision-making criteria marketers use to select social media. Why is Google+… Read more »
Posts Categorized: Part 4: Marketing Management
Goya knows what bean you like
Description: Goya says it became the U.S.’s biggest Hispanic-owned food company by catering to the tastes of varied Latin-American groups. Source: CNNMoney.com – video report Date: Sep 19, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/09/19/sbiz-hwgs-goya.cnnmoney/ Questions for Discussions: Summarize the entrepreneurial factors that explain the success of the firm? What are the demographic and other factors that suggest the… Read more »
Starbucks Gives Single-Serve a Shot
Description: Starbucks is planning a big ad campaign to launch its Verismo single-cup espresso-based beverage machines–the coffee company’s first foray into selling machines–which CEO Howard Schultz claims will be a “game changer” for its ability to make lattes with milk pods. Julie Jargon has details on Lunch Break. Source: Moneywatch.com – video report Date: Sep… Read more »
Ancestry.com’s Genealogical Juggernaut
Description: In July, Ancestry.com (ACOM) announced that it had uncovered evidence that links President Barack Obama, through his white Kansan mother, to one of the earliest known slaves in North America. Obama’s also related to Brad Pitt. The genealogical website says they’re ninth cousins. Warren Buffett is family, too. He’s Obama’s seventh cousin, three times… Read more »
Apple stock: the sky is the limit?
Description: Commentary: Killer products sell, but there are some concerns Source: Marketwatch.com Date: Sep 21, 2012 Link: http://www.marketwatch.com/story/apple-stock-the-sky-is-the-limit-2012-09-21 Questions for Discussions: What is driving the share price of Apple? Why are there concerns that the trend may stop abruptly at some point soon? What are some specific products and services that Apple can provide in… Read more »
Nokia Debuts Free Streaming Music Service
Description: Simon Constable talks with Nokia’s Jyrki Rosenberg about the handset maker’s new streaming-music service, and Kelli Grant looks at the best comparison-shopping sites. Photo: Nokia. Source: Moneywatch.com – video report Date: Sep 14, 2012 Link: http://on.wsj.com/R03ssx Questions for Discussions: Describe the Nokia strategy. Do you think it will succeed, given the level of competition… Read more »
American Retailers Face Challenges in Expanding to Canada
Description: Nordstrom and Target are about to open stores in Canada, J. Crew and Tory Burch just did so, and Ann Taylor and Kate Spade are scouting locations. Source: NYTimes.com Date: Sep 14, 2012 Link: http://www.nytimes.com/2012/09/15/business/american-retailers-expanding-to-canada.html?ref=business Questions for Discussions: Summarize the challenges facing American retailers entering the Canadian retail market. What are the factors that… Read more »
Savvy Shoppers Drive Robust Online Holiday Sales
Description: Online holiday shopping will account for nearly a quarter of retail ecommerce sales for 2012 Source: eMarketer.com Date: Sep 14, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009348&ecid=a6506033675d47f881651943c21c5ed4#XHuCTAGpoq7Hzfoj.99 Questions for Discussions: What explains the projected increase in online holiday shopping? Do you agree with the analysis presented in this report?
New Kindle tablet targets the iPad
Description: Amazon doesn’t view its new tablets as hardware but more as a way to sell Amazon content as it tries to steal buyers away from Apple. Source: CNNMoney.com – video report Date: Sep 06, 2012 Link: http://money.cnn.com/video/technology/2012/09/06/amazon-kindle-fire-service.fortune/ Questions for Discussions: How is Amazon’s marketing strategy similar and yet different in comparison to Apple’s? Are… Read more »
No Joke: Jay Leno Took Pay Cut of 50%
Description: Late-night talk show host Jay Leno took a 50% pay cut as part of NBC’s budget-chopping effort last month at “The Tonight Show,” the network said, detailing the scope of the changes for the first time as well as the reasoning behind them. Christopher Stewart has details on Lunch Break. Photo: Getty Images. Source:… Read more »
