Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse. Source: CNNMoney.com – video report Date: Aug 17, 2012 Link: http://money.cnn.com/video/news/2012/08/16/n-progressive-insurance-social-media.cnnmoney/ Questions for Discussions: Summarize the legal issues in this case. What lessons are there for management that does not recognize the public… Read more »
Posts Categorized: Part 4: Marketing Management
Apple’s Market Value Surpasses $600B on IPad Speculation
Description: Apple Inc. (AAPL)’s shares rose to a record and the company’s market value surpassed $600 billion on speculation that production has started on a smaller version of the iPad tablet as well as a new television product. Source: Businessweek.com Date: Aug 17, 2012 Link: http://www.businessweek.com/news/2012-08-17/apple-rises-to-intraday-record-on-ipad-mini-research-note#r=bloomberg Questions for Discussions: What explains the value of Apple… Read more »
Is Social Media Marketing at a Saturation Point?
Description: Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth? Source: eMarketer.com Date: Aug 17, 2012… Read more »
‘Total Recall’: The latest recycled flop
Description: The remake of ‘Total Recall’ bombed at the box office, highlighting Hollywood’s problem with recycling old classics. Source: CNNMoney.com – video report Date: Aug 09, 2012 Link: http://money.cnn.com/video/news/2012/08/09/n-total-recall.cnnmoney/ Questions for Discussions: Why are old films recycled? Why do some recycled films flop at the box office? What is the recipe for success?
Olympics: McKayla Is Not Impressed With Your Meme
Description:  The Games have borne their first Internet meme after gymnast McKayla Maroney’s scowl started showing up the Sistine Chapel, among other places. Designer Gavin Alaoen joins digits to discuss. Source: Marketwatch.com – video report Date: Aug 08, 2012 Link: http://live.wsj.com/video/olympics-mckayla-is-not-impressed-with-your-meme/05BDF74C-8DB1-4A9A-AF96-87FCD37CDF9C.html Questions for Discussions: Why is this funny to some people? Do you think the… Read more »
Email and Social Marketing: A Winning Combination
Description: As president of digital marketing agency MediaWhiz, a Hyper Marketing Inc. agency, Ed Kats is responsible for overseeing everything that goes into helping clients drive profitable digital marketing programs. Kats spoke with eMarketer’s Lauren Fisher about the online marketing tactic that holds the majority of successful digital marketing campaigns together: email marketing. Source: eMarketer.com… Read more »
To Be or Not to Be an Online Ad
Description: The online advertising industryâ€â€with all its data on who people are and what they like to buyâ€â€is a sophisticated animal … sometimes. At other times, it looks an awful lot like a gangly adolescent trying to figure out its place in the world. Source: Businessweek.com Date: Aug 10, 2012 Link: http://www.businessweek.com/articles/2012-08-10/to-be-or-not-to-be-an-online-ad Questions for Discussions:… Read more »
Twitter Goes to the Movies
Description:  The Hollywood marketing playbook now prominently features social media. John Edwards on Lunch Break looks at how a ribald campaign on Twitter and Facebook helped to turn “Ted” into a blockbuster. Source: Marketwatch.com – video report Date: Aug 03, 2012 Link: http://live.wsj.com/video/twitter-goes-to-the-movies/0D04F6F8-F054-474E-99BA-6D818BB12581.html Questions for Discussions: Describe how social media is being used by studios… Read more »
Vanity variety takes off on the Internet
Description: As a new wave of big names enter the growing field of Web series, leave it to Larry David to keep enthusiasm in check. “I wouldn’t say I’m excited, but I’m looking forward to it,†David says at the start of Jerry Seinfeld’s new series, Comedians in Cars Getting Coffee. Source: Montrealgazette.com Date: July… Read more »
To Build Consumer Trust, Reviews Are the Key
Description: Amid a sea of information, consumers respond to authenticity and expertise provided by brands. Source: eMarketer.com Date: July 31, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009229&ecid=a6506033675d47f881651943c21c5ed4#bpjrVDtFgA8dRZxi.99 Questions for Discussions: Why are reviews so valued by consumers? How can companies use social media to leverage this promotional tool?
