Ford: Consumers want green cars

Posted by & filed under Part 4: Marketing Management.

The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior. Source: CNNMoney – video report Date: 7/01/2009 Keys: Marketing, consumer behavior, new product development Link: http://money.cnn.com Questions for discussion: What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars” in the… Read more »