Description: Web-based movie download and rental services, coupled with tablets and connected TVs, have led to greater online movie consumption Source: emarketer.com Date: 04/02/2012 Link: http://www.emarketer.com/Article.aspx?R=1008945&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the changes taking place. What are the reasons for these changes? How would you suggest the industry respond?
Posts Categorized: Part 4: Marketing Management
Is your company like ‘The Hunger Games?’
Description:  (MoneyWatch) Many of us have been there. Your company decided to do “stretch goals,” or, if an executive had recently read a Jim Collins book, “BHAGs” (big, hairy, audacious goals). Someone — often a senior executive — may have encouraged you to “treat it like a game,” and “make it fun.” The tag line… Read more »
Apple’s War on Android
Description:   In her black robe and strand of white pearls, Lucy Koh projects the serious, deliberate demeanor befitting a U.S. District Court judge. Source: Businessweek.com Date: 03/29/2012 Link: http://www.businessweek.com/articles/2012-03-29/apple-s-war-on-android Questions for discussion: What are the issues involved in this conflict? Who do you think has more credibility? How do you think this will play out?
Apple Labor Pact Could Ripple Across China
Description: Manufacturers grappling with rising labor costs and worker demands in China could face further pressure if a critical probe of a major Apple supplier sets a new standard for China’s factory workers, Andrew Dowell reports on digits. Photo: Getty Images. Source: Marketwatch.com – video report Date: 03/30/2012 Link: http://www.marketwatch.com/video/asset/apple-labor-pact-could-ripple-across-china/ED326ADD-8C33-4B32-B463-A4BD5BA1D89C Questions for discussion: Summarize the… Read more »
Best Buy’s moves meet with investor skepticism
Description: Best Buy Co., the largest U.S. electronics chain, swung to a fourth-quarter loss, hurt by charges and lower sales of notebook computers and televisions. Source: Marketwatch.com Date: 03/30/2012 Link: http://www.marketwatch.com/story/best-buy-swings-to-loss-to-shut-50-stores-2012-03-29?siteid=nwtwk Questions for discussion: Summarize the reasons for Best Buy’s financial problems. Do you think they can be resolved easily?
JetBlue Actions Show How Training Altered Cockpit Culture
Description:  The events aboard a March 27 JetBlue Airways Corp. (JBLU)flight, on which the co-pilot locked an erratically behaving captain out of the cockpit and diverted the plane to a safe landing, show how much has changed in a culture once typified by autocratic captains browbeating underlings even in the face of potential hazards, safety… Read more »
Getting a Grip on Medicine’s Slippery Price Tag
Description:   How much should a diabetes screening cost? Does 50 bucks sound about right? How about $400? Doctors in the same health insurance network charge vastly different prices for common preventive tests, according to a report to be published today by Change Healthcare, a company that helps employers and health-plan providers understand the cost of… Read more »
Taiwan dumpling sensation goes worldwide
Description: A local Taiwanese chain restaurant sees a boost in business as their ever expanding dumpling restaurant continues to gain success across the globe. Source: CNNMoney.com – video report Date: 03/21/2012 Link: http://money.cnn.com/video/news/2012/03/19/n-dumpling-empire.cnnmoney/ Questions for discussion: What is the recipe for success as described in this report? What are the similarities and differences of this… Read more »
Why Relationship Marketing is Important for Businesses
Description: In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today. You’ll also discover the story of how Mari came to Facebook marketing and pick up… Read more »
IPad: The PC Killer
Description:  After he unveiled the iPad at a San Francisco conference center in early 2010, the late Steve Jobs spent a few minutes asking people holding the device for the first time what they thought of it. A reporter suggested it might make consumers forget why they needed a laptop computer. Jobs shrugged his shoulders… Read more »
