Dissecting the ‘Microhoo’ deal

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Microsoft’s gains in its deal with Yahoo are clear, but not so for Yahoo, according to senior writer Jon Fortt. Source: CNNMoney – video report   Date: 7/29/2009 Keys: Marketing, management, finance, strategic alliances, product development Link: http://money.cnn.com/video/fortune/2009/07/29/f_microsoft_yahoo_deal_analysis.cnnmoney/ Questions for discussion: Summarize the reasons this strategic alliance makes sense for Microsoft and for Yahoo!. What… Read more »

House OKs $2 billion more for Clunker program

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House passes bill to add $2 billion for Cash for Clunkers program. Source: CNNMoney.com Date: 7/31/2009 Keys: Marketing, pricing, consumer behavior, economy, government Link:  http://money.cnn.com/2009/07/31/autos/cash_for_clunkers_update/index.htm?postversion=2009073114 Questions for discussion: Explain why you think this program has been overwhelmingly successful in stimulating demand for new car purchases? What does price sensitivity suggest to you about why auto… Read more »

Google pushes for new law on orphan books

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If those organizations attacking Google’s book search settlement with publishers spent as much time lobbying Congress for better laws concerning those issues, perhaps the controversy would go away, Google’s chief Book Search engineer suggested Thursday night. Source: CNET News Date: 7/31/2009 Keys: Law, marketing, consumer behavior, technologies Link: http://news.cnet.com/8301-1023_3-10300887-93.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think… Read more »

The biz of social networking

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Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future. Source: CNNMoney – video report   Date: 7/24/2009 Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/24/tm_reed_hoffman_linkedin.fortune/ Questions for discussion: Describe the segment of the market that LinkedIn is directed towards? Are you currently a part of… Read more »

Google, Microsoft turf war

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Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS. Source: CNNMoney – video report   Date: 7/17/2009 Keys: Marketing, market share, brand, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/17/f_tm_microsoft_vs_google.fortune/   Questions for discussion:  Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market… Read more »

Privileged teens and their digital toys

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Why the Kids of NYC Prep brandish BlackBlackberrys.   Source: CNNMoney.com Date: 7/17/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link:  http://brainstormtech.blogs.fortune.cnn.com/2009/07/17/privileged-teens-and-their-digital-toys/ Questions for discussion: Summarize the reasons given for Blackberry’s success among teens. Which reason provides the greatest explanation for the popularity among this “target market”? Explain your thinking. Given… Read more »

Future of Newspapers: Profitless? Go Wireless

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It’s undeniable that the going rate for information on the internet is “free.” That’s meant big trouble for newspapers, which have seen nearly all of their traditional roles usurped by better, faster, free online services over the past few years. Source: Wired.com Date: 7/14/2009 Keys: Advertising, Internet technology Link: http://www.wired.com/dualperspectives/article/news/2009/07/dp_newspaper_wired0714   Questions for discussion: Summarize… Read more »

Sci Fi becomes Syfy

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Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name. Source: CNNMoney – video report   Date: 7/06/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/ Questions for discussion:  Who do you think is the target market for this firm today? Do you think the target… Read more »