Posts Categorized: Part 4: Marketing Management

Tesla’s Model X: Finally, an electric car we all want

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Commentary Tesla Motors is helping destroy the notion that electric vehicles are green cars with unfortunate compromises. Source:  CNET.com Date: 02/10/2012 Link:  http://news.cnet.com/8301-11386_3-57374536-76/teslas-model-x-finally-an-electric-car-we-all-want/ Questions for discussion: Do you think this vehicle is “what we all want”? How should the industry market the concept?

How Zuckerberg changed the game

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Facebook founder Mark Zuckerberg grew the college dorm room startup to a global tech giant with more users than most countries’ populations. Source: CNNMoney.com – video report Date: 02/03/2012 Link:   http://money.cnn.com/video/technology/2012/02/02/f_game_changers_facebook.fortune/ Questions for discussion: Who is Mark Zukerberg? Do you think his engineering background affected the way he managed the development of the company?

Super Bowl ads are GoDaddy’s domain

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The web hosting company has seen its market share increase exponentially since its first Super Bowl ad in 2005. Source: CNNMoney.com – video report Date: 02/02/2012 Link: http://money.cnn.com/video/technology/2012/02/01/t-bcos-godaddy-superbowl-ad.fortune/ Questions for discussion: Why has GoDaddy been so successful using Super Bowl advertising? Who is the target market? What are the pros and cons of managing… Read more »

The $1.6 Billion Woman, Staying on Message

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  SEVENTY-TWO hours before Facebook’s big moment, Sheryl K. Sandberg was half a world away, hobnobbing with the likes of Bill Gates and the Archbishop Desmond Tutu. Source:  NYTimes.com Date: 02/03/2012 Link:   http://www.nytimes.com/2012/02/05/business/sheryl-sandberg-of-facebook-staying-on-message.html?ref=business Questions for discussion: How would you describe Sheryl Sandberg? Do you think her gender has helped, hurt, or made no difference in… Read more »

Small Business Exports Edge Up

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Small businesses have increased their share of exports in the two years since President Obama set a goal to double U.S. sales abroad by 2015, according to new federal data. Source:  Businessweek.com Date: 02/02/2012 Link:  http://www.businessweek.com/smallbiz/running_small_business/archives/2012/02/small_business_exports_edge_up.html Questions for discussion: What are the reasons for the improved exports by small businesses? Can this be sustained?… Read more »

Bill Gates: Rich should pay more taxes

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The Microsoft founder and philanthropist says that the wealthiest Americans should pay a larger share of taxes than they do. Source: CNNMoney.com – video report Date: 01/26/2012 Link:  http://money.cnn.com/video/news/2012/01/26/n_davos_gates_occupy.cnnmoney/ Questions for discussion: Summarize the key points presented about economic activity, incomes, taxes, and the government’s role. What is Bill Gates’ position on the key… Read more »

Amazon’s Hit Man

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Larry Kirshbaum was the ultimate book industry insider—until Amazon called Source:  Businessweek.com Date: 01/25/2012 Link:  http://www.businessweek.com/magazine/amazons-hit-man-01252012.html?chan=magazine+channel_top+stories Questions for discussion: Describe the changes that management is dealing with in the publishing industry. How has management at Amazon been affected by technological changes? Do you think management decision-making has been responsive?

Six Strategy Insights RIM’s New CEO Can Use

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  The usual moves won’t work when new technologies and rivals dramatically shake up the field Source:  Businessweek.com Date: 01/24/2012 Link:  http://www.businessweek.com/management/six-strategy-insights-rims-new-ceo-can-use-01242012.html Questions for discussion: What are the recommendations made in this report? Do you agree with them? What else would you suggest to RIM’s top management?

Enhanced eBooks: Next Frontier or Passing Fad?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  A new crop of digital books comes loaded with videos, songs, animated shorts and pop-up graphics. Is this the future of publishing or just a passing fad? Alexandra Alter has details on Lunch Break. Source: Marketwatch.com – video report Date: 01/19/2012 Link:  http://www.marketwatch.com/video/asset/enhanced-ebooks-next-frontier-or-passing-fad/C6B97950-5E0F-4EBD-9986-3FB1369FE4AF Questions for discussion: Do you think this new concept in ebooks… Read more »

Apple Unveils IBooks 2 to Help Boost IPad Usage in Schools

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Description:  Apple Inc. introduced a service to make digital versions of textbooks available on the iPad and beef up the education content for the tablet computer as it gains popularity in classrooms. Source:  Businessweek.com Date: 01/20/2012 Link:  http://www.businessweek.com/news/2012-01-20/apple-unveils-ibooks-2-to-help-boost-ipad-usage-in-schools.html Questions for discussion: What are the advantages and disadvantages of this sort of technology? Do you think… Read more »