Description: In what authorities have called one of the largest criminal copyright cases ever brought, the Justice Department and the F.B.I. have seized the Web site Megaupload and charged seven people connected with it with running an international enterprise based on Internet piracy. Source: NYTimes.com Date: 01/20/2012 Link:  http://www.nytimes.com/2012/01/21/technology/megaupload-indictment-internet-piracy.html?ref=business Questions for discussion: What are the… Read more »
Posts Categorized: Part 4: Marketing Management
If Apple made a TV …
Description: TV makers at CES say they are not worried about Apple breaking into their business. But should they be? Source: CNNMoney.com – video report Date: 01/11/2012 Link:  http://money.cnn.com/video/technology/2012/01/11/t_ces_apple_tv.cnnmoney/ Questions for discussion: What sort of features would you expect if and when an Apple TV is introduced to the marketplace? How might consumers change their… Read more »
Social media success Rx: “Be a little crazy”
Description: Clara Shih is an early achiever. At age five, she arrived in the U.S., from Hong Kong, with her parents. With no access to bilingual education, she was initially placed in special classes for kids with speech impediments and advanced so rapidly that she scored a 1420 on her SATs — in eighth grade…. Read more »
Turning to Tech on the Road
Description: If Mercedes, BMW and Ford have their way, the new cars they build will be able to port apps, games, music and movies from a smartphone to a car’s entertainment system. Source: NYTimes.com Date: 01/11/2012 Link:  http://www.nytimes.com/2012/01/12/technology/automakers-incorporate-technology-into-safety-updates.html?ref=business Questions for discussion: What are the issues related to the merging of smart-technologies and the automobile? How… Read more »
MySpace Co-founder Moves From Social Networking to Social Commerce
Description: MySpace co-founder Josh Berman knows how to capitalize on online trends. The entrepreneur behind one of the Web 2.0 era’s most successful companies bet on the rise of social networks, and after spending four years at MySpace and selling the company for over $500 million, he’s on to the next trend. Source: Sprouter.com Date:… Read more »
China’s Low-Cost Housing Boom
Description: Building low-cost housing projects is part of the Chinese government’s plan to restructure its housing sector. But some say it’s a risky strategy for the already shaky real estate industry. Source: Marketwatch.com – video report Date: 12/30/2011 Link: http://www.marketwatch.com/video/asset/china-low-cost-housing-boom/8BAB1EA5-0CC6-4ECC-BA0B-D90B9CA2C4E3 Questions for discussion: How does this project relate to the forces of supply and demand as… Read more »
After South Boston, a Restaurant Was Easy
Description: Emerging from the housing projects of South Boston where James Bulger, known as Whitey, once ruled, Barbara Lynch has become one of Boston’s most successful and celebrated restaurateurs. Source: NYTimes.com Date: 01/04/2012 Link:  http://www.nytimes.com/2012/01/05/business/smallbusiness/after-south-boston-opening-a-restaurant-didnt-seem-so-risky.html?ref=smallbusiness Questions for discussion: Explain the business success of Barbara Lynch? What entrepreneurial skills does she illustrate in this report that… Read more »
Social Media: The lowly petition has gone viral: Corporate titans beware
Description: Corporate America’s worst nightmare lives in a tiny one-bedroom apartment, loves browsing in flea markets and has a lop-eared brown and white pet rabbit named Crackers. Meet Molly Katchpole. The 22-year-old Washington, D.C. resident has recently tangled with a couple of billion-dollar corporations, and cowed them into submission without breaking a sweat. Source: GlobeandMail.com… Read more »
2011’s worst in tech
Description: RIM joins Netflix and HP as the tech sector’s biggest losers in 2011. Source: CNNMoney.com – video report Date: 12/28/2011 Link:  http://money.cnn.com/video/technology/2011/12/20/ts_tech_losers_2011.cnnmoney/ Questions for discussion: Why did these companies have such a bad year in 2011? Is there a common thread that explains why they performed so poorly? What lessons did you learn about… Read more »
Roll your own cigarettes in NY store
Description: Make your own cigarettes in a store in NY. Too good to be true for some? turns out yes. Cnns richard roth reports Source: CNNMoney.com – video report Date: 12/29/2011 Link: http://money.cnn.com/video/news/2011/12/29/n_roll_your_own_cigarettes.cnnmoney/ Questions for discussion: What are the related ethical issues represented in this report? Who do you side with? Is the city government… Read more »
