Posts Categorized: Part 4: Marketing Management

T-Mobile buys Ryan Reynolds’ Mint Mobile in a $1.35 billion deal

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:The telecommunications giant T-Mobile announced it’s buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion. Source: NPR.org Date: Mar 15, 2023 Link: https://www.npr.org/2023/03/15/1163743380/t-mobile-buys-mint-mobile-ryan-reynolds Questions for discussion: Is this a good deal for both… Read more »

Pfizer CEO says it will be able to deliver Seagen’s cancer therapy at a scale not seen before with $43 billion deal

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Pfizer CEO Albert Bourla on Monday said the pharmaceutical giant will be able to deliver Seagen’s cancer therapy to the world “at a scale that has not been seen before” with its $43 billion acquisition. Source: CNBC.com – video reports Date: Mar 13, 2023 Link: https://www.cnbc.com/2023/03/13/pfizer-will-bring-seagens-cancer-drugs-to-the-world-at-a-scale-not-seen-before-ceo-says.html Questions for discussion: Explain the logic of this acquisition for both firms…. Read more »

How Silicon Valley Bank’s collapse could compound a marketing slowdown

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory. Source: MarketingDive.com Date: Mar 14, 2023 Link: https://www.marketingdive.com/news/silicon-valley-bank-collapse-marketing-slowdown/644925/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-0314%20Marketing%20Dive%20Newsletter%20%5Bissue:48762%5D&utm_term=Marketing%20Dive Questions for discussion: What does the article say is the consequence of the bank failure? What does this teach entrepreneurs and investors about the… Read more »

Why Canada likely won’t need any more big new oil pipelines after Trans Mountain

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: With slowing oil production growth, developers would be hesitant to pitch projects Source: CBC.ca Date: Mar 16, 2023 Link: https://www.cbc.ca/news/canada/calgary/bakx-tmx-pipeline-oil-wcs-1.6780054 Questions for discussion: Why do you think the government wants to maintain ownership until the project is completed? What does the future of oil pipelines look like, according to the article? Do you think… Read more »

Should we automate the CEO?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives? Source: Thehustle.co Date: Mar 11, 2023 Link: https://thehustle.co/should-we-automate-the-ceo/?utm_content=null&utm_source=Sailthru&utm_medium=email&utm_campaign=Wednesday%20Email&utm_term=4ABCD Questions for discussion: Summarize what the article says about AI in the work environment. How have salaries changed over time? What do… Read more »

Netflix: Investors ‘too pessimistic’ about paid account sharing, analyst says

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Jason Helfstein, Oppenheimer & Co Managing Director – Head of Internet Research, joins Yahoo Finance Live to talk about Netflix’s password-sharing crackdown and the outlook for the company’s stock. Source: Yahoo.Finance.com – video report Date: Mar 14, 2023 Link: https://ca.finance.yahoo.com/video/netflix-investors-too-pessimistic-paid-204758846.html?contentType=VIDEO Questions for discussion: Why does Jason Helfstein think Netflix will succeed with its tier… Read more »

Gap announces big loss, declining sales and executive shakeup

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Gap reported disappointing holiday-quarter results Thursday and announced a series of executive changes as the struggling retailer continues to search for a permanent CEO. Source: CNBC.com Date: Mar 09, 2023 Link: https://www.cnbc.com/2023/03/09/gap-gps-q4-earnings-2022.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report say about the reasons for missing sales targets? What are the challenges facing the brands? What… Read more »

Chris Rock Takes Brand-Bashing Rampage To Netflix

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: All publicity may be good, but Lululemon execs are likely squirming after the comic shredded its pricey clothes and anti-racism stance in “Selective Outrage,” his hour-long special on Netflix. And he didn’t hit the athleisure brand with just a few passing jabs, but returned to the Canadian retailer repeatedly as an example of phony… Read more »

SPOS #867 – David Sax On The Power Of Human Connection In A Screen Crazy World

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Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #867. If you are looking for an insightful and thought-provoking book that challenges the idea of a digital future, then you need check out, The Future Is Analog, by David Sax. David is a freelance writer and author who has lived in several cities across… Read more »

A Colorado Ski Area With No Lift Lines? This One Has No Lifts at All.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: At Bluebird Backcountry, you can feel the thrill of making fresh tracks without the constant fear of avalanches. And you can bring your dog. Source: NYTimes.com Date: Mar 10, 2023 Link: https://www.nytimes.com/2023/03/10/travel/colorado-backcountry-skiing.html Questions for discussion: Summarize the approach taken to explore the concept and then establish the alternative ski experience? How is this a… Read more »