Description: Day after day we’re hearing about the industries that are being negatively affected by the coronavirus outbreak, but one firm thinks video game publishers are positioned to outperform the broader market in the midst of Covid-19. Yahoo Finance’s tech editor Dan Howley joined Dan Roberts and Seana Smith to discuss to break it all… Read more »
Posts Categorized: Part 4: Marketing Management
Description: Ontario Premier Doug Ford declared a state of emergency due to COVID-19 on Tuesday, which will require thousands of people to work from home. Experts say the key to successful remote work is to have open lines of communication with managers, and to act like you’re working in an office. Source: YahooFinance.com Date: Mar… Read more »
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: eMarketer.com Date: Mar 17, 2020 Link:… Read more »
Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/investing/regeneron-surges-after-identifying-coronavirus-antibodies Questions for discussion: What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?… Read more »
Description: Walt Disney World Resort in Florida and Disneyland Paris Resort will close beginning Monday through to the end of March. Source: TheStreet.com – video report Date: Mar 12, 2020 Link: https://www.thestreet.com/markets/disney-florida-paris-theme-parks-coronavirus Questions for discussion: Why are Disney operations particularly vulnerable to concerns over the Coronavirus scare? What can be done to mitigate lost business?
Description: eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn’t use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social… Read more »
Description: Despite some signs that younger generations aren’t as into alcohol as their parents, Canadians don’t appear to be drinking less overall, just less beer Source: FinancialPost.com Date: Mar 6, 2020 Link: https://business.financialpost.com/news/retail-marketing/are-we-really-drinking-less-or-why-white-claws-arrival-means-more-bad-news-for-brewers Questions for discussion: What is happening to beer and alcohol consumption in Canada? What are the reasons for these changes? What can… Read more »
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation, business development and investing?
Description: The other day I went into Costco to buy some toilet paper. It came as a small shock when I couldn’t find a single roll. Source: Yahoo.Finance.com Date: Mar 11, 2020 Link: https://www.yahoo.com/news/theres-plenty-toilet-paper-us-122309255.html Questions for discussion: What does the report say about human behavior and consumer products? How should business people deal with this understanding?
Description: A global disease outbreak isn’t the kind of risk that many investors were trained to react to. Source: NYTimes.com Date: Mar 6, 2020 Link: https://www.nytimes.com/2020/03/06/business/coronavirus-stock-market.html Questions for discussion: Why has the stock market fallen in recent weeks? Why are investors uncertain about the future? What do you think are likely scenarios over the next… Read more »