Description: Footwear retailer Allbirds on Thursday unveiled a broad overhaul of its strategy and an executive shake-up after failing to post year-over-year quarterly sales growth for the first time in its history. Source: CNBC.com – video reports Date: Mar 09, 2023 Link: https://www.cnbc.com/2023/03/09/allbirds-bird-q4-earnings-2022.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the drop is share value? How much was this due… Read more »
Posts Categorized: Part 4: Marketing Management
Description: With the rise of TikTok, influencer marketing is clearly experiencing a favorable environment — but at the same time, a new trend of “deinfluencers” threatens to derail that momentum. Source: MediaPost.com Date: Feb 27, 2023 Link: https://www.mediapost.com/publications/article/382913/product-skepticism-deinfluencing-now-hot-trend.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129421&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is meant by the terms influencers and deinfluencers? What does the article say… Read more »
Description: Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Source:… Read more »
Description: Job cuts are rising at some of the biggest U.S. companies, but others are still scrambling to hire workers, the result of wild swings in consumer priorities since the Covid pandemic began three years ago. Source: CNBC.com – video reports Date: Feb 21, 2023 Link: https://www.cnbc.com/2023/02/20/weird-job-market-layoffs-hiring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize the employment trends and hiring taking place… Read more »
Description: But eBay is still surprisingly powerful. It has more than 300x as many listings as it did in the late ‘90s and ranks second in US online gross merchandise sales, behind Amazon and ahead of Walmart and Target. Source: thehustle.co Date: Feb 24, 2023 Link: https://thehustle.co/02242023-eBay/?utm_campaign=Friday%20Email&utm_content=02242023-eBay&utm_medium=email&utm_source=daily&utm_term=4ABCD Questions for discussion: What are the strengths, weaknesses, opportunities and… Read more »
Description: AI’s ascendance as a leading area of investment continues with the Bain and OpenAI deal. Coke is one of the most recognized packaged goods marketers globally, meaning that its early adoption of OpenAI solutions could further accelerate the trend while producing practical use cases of the budding technology as it relates to marketing. Source:… Read more »
Description: Dick’s Sporting Goods is buying Moosejaw, the ecommerce outdoor apparel company that’s been owned by Walmart since 2017. Source: MediaPost.com Date: Feb 23, 2023 Link: https://www.mediapost.com/publications/article/382814/to-boost-outdoorsy-cred-dicks-buys-walmarts-moo.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=129390&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Why is Dick’s Sporting Goods buying Moosejaw? What are the synergies that make this a good fit? How would you advise integrating the two businesses?
Description: Here’s my hot take on ChatGPT and other AI-assisted writing and editing tools: I know they work, mostly because no one has been able to notice when I am (or when I am not) using them (like right now?). And, if that isn’t the power of helping to create better work (with what feels… Read more »
Description: The fitness company is now a year into an aggressive turnaround plan under CEO Barry McCarthy that has altered the company’s identity. Source: CNBC.com Date: Feb 19, 2023 Link: https://www.cnbc.com/2023/02/19/peloton-rise-fall-attempted-comeback.html Questions for discussion: Summarize the turnaround effort at the firm and the directions management is now pointing towards. Do you think the revised orientation… Read more »
Description: Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Source: MarketingDive.com – video report Date: Feb 13, 2023 Link: https://www.marketingdive.com/news/best-worst-super-bowl-marketing-ads-2023/642296/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-14%20Marketing%20Dive%20Newsletter%20%5Bissue:48056%5D&utm_term=Marketing%20Dive Questions for discussion: What does the article say about the SuperBowl ads? Do you agree with the assessments?