Etsy’s pandemic cornerstone was masks. Now it’s showing it can move on.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it… Read more »

Apple shareholders approve big stock payout for Tim Cook; dividend increase coming

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Description: Apple shareholders on Tuesday voted to approve compensation for Apple executives, including an equity package announced last year that could net CEO Tim Cook 1 million new shares, if the company hits certain goals. Source: CNBC.com Date: Feb 23, 2021 Link: https://www.cnbc.com/2021/02/23/apple-shareholders-meeting-2021-approve-tim-cook-pay.html Questions for discussion: How do we know that Apple shareholders are satisfied with the performance of the… Read more »

5 Ways To Solve Hybrid Experience Design

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Description: Pre-pandemic reports predicted a surge in experiential marketing. Consumers craved experiences meant to educate, entertain and engage. However, as 2020 continued, virtual events forced the industry into a blended reality. Source: MediaPost.com Date: Feb 17, 2021 Link: https://www.mediapost.com/publications/article/360664/5-ways-to-solve-hybrid-experience-design.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121523&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: Summarize the communications strategies described in this article. What does the report say… Read more »

How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use video as a marketing tool, up from 61% just five years ago. Source: Entrepreneur.com Date: February 22, 2021… Read more »

E-Commerce Explosion to Fuel Warehouse Building Boom in Canada

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Description: Canada is on the verge of a warehouse building boom as soaring demand for online goods is expected to continue beyond the pandemic. Source: Bloomberg.com Date: Feb 23, 2021 Link: https://www.bloomberg.com/news/articles/2021-02-23/e-commerce-explosion-to-fuel-warehouse-building-boom-in-canada Questions for discussion: What does the report say about changing buyer behaviors in Canada? What does this mean for retail developments like downtown… Read more »

Jeremiah Owyang On The Future Of Social Audio – Live From Clubhouse – This Week’s Six Pixels of Separation Podcast

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Description: Welcome to our first-ever live podcast recording from Clubhouse (the new social audio app that is all the rage). This conversation was recorded this past Friday (February 19th, 2021). Our conversation this week is with my old friend, Jeremiah Owyang, to discuss the present and future of social audio, Clubhouse, smart audio, podcasting and beyond. Jeremiah is… Read more »

Covid Relief Could Leave Bus Companies Behind

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Description: The motorcoach sector has been devastated by the drop in pandemic-era travel, but there’s been little federal aid for this 3,000-company transportation industry. Source: Bloomberg.com Date: Feb 23, 2021 Link: https://www.bloomberg.com/news/articles/2021-02-23/there-s-no-covid-bailout-for-the-bus-industry?srnd=premium Questions for discussion: What does the report say about the state of the motorcoach industry? Do you think the government should do more… Read more »

Wharton researchers think a specific text message could be key to getting more people vaccinated

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Description: It’s called a “behavioral nudge.” A small action that prompts the subject to alter or accelerate his or her behavior. And researchers at Wharton think they may have found a key to getting more people vaccinated. Source: Fortune.com Date: Feb 20, 2021 Link: https://fortune.com/2021/02/20/covid-vaccine-rollout-getting-people-vaccinated-vaccination-rates-behavioral-nudge-wharto/ Questions for discussion: Why do you suppose the behavioral nudge… Read more »

Texas’ Underregulated Energy Grid Responsible For Millions Without Heat, Electricity | NBC News NOW

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Description: NBC News’ Josh Lederman explains why Texas’ privately managed power grid is responsible for leaving millions of residents without power after a once-in-a-century winter storm. Source: NBCNews.com – video report Date: February 17, 2021 Link: https://www.youtube.com/watch?v=OvredgJPgi8 Questions for discussion: Why did the grid fail? Is this due to inadequate regulation, in your opinion? Who… Read more »

Canadian Tire closing all National Sports stores as revenues rise

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Description: Canadian Tire Corp. Ltd. says it’s closing all National Sports stores to reduce overlap in the company’s sporting goods assortment after an internal evaluation. Source: BNNBloomberg.ca – video report Date: Feb 18, 2021 Link: https://ampvideo.bnnbloomberg.ca/canadian-tire-closing-all-national-sports-stores-as-revenues-rise-1.1565278 Questions for discussion: Summarize the situation at Canadian Tire and the financial results reported. Why do you think the… Read more »