Description: Grant Baldwin is a popular keynote speaker, entrepreneur, and speaking coach. He’s also the creator of the popular podcast, The Speaker Lab (which I’ve had the pleasure of being a guest on), and the online course Booked and Paid to Speak, through which he has trained thousands of speakers. He just published a new book, The Successful Speaker (along with Jeff… Read more »
Posts Categorized: Part 4: Marketing Management
Description: The coronavirus outbreak is turning one luxury treat reserved for special occasions into a meal bargain hunters can afford. Source: Bloomberg.com Date: Mar 5, 2020 Link: https://www.bloomberg.com/news/articles/2020-03-05/virus-makes-luxe-lobsters-so-cheap-that-sellers-face-fatal-blow?srnd=premium-canada Questions for discussion: Explain the reasons for the drop off in business? How can the industry deal with this problem?
Description: For Zev Bernard, who sells baseball and softball equipment on Amazon, February tends to be one of the busiest times of the year, with athletes, coaches and fans gearing up for the new season. Opening day for Major League Baseball is in late March. Source: CNBC.com – video report Date: Feb 29, 2020 Link: https://www.cnbc.com/2020/02/29/amazon-sellers-scramble-to-keep-products-in-stock-amid-coronavirus.html… Read more »
Description: As technology companies continue to look for areas of growth, Africa is emerging as an area of opportunity. And Big Tech has taken notice. Companies such as Twitter, Google and Microsoft are all attempting to establish a presence in fast-growing African economies. Twitter CEO and founder Jack Dorsey, who also runs mobile payment company… Read more »
Description: NEW YORK (Reuters) – The U.S. stock market is likely to rack up solid gains this year, but it’s vulnerable to a correction if the effect of the coronavirus outbreak worsens or the U.S. presidential race rattles investors, according to strategists in a Reuters poll. Source: NYTimes.com Date: Feb 26, 2020 Link: https://www.nytimes.com/reuters/2020/02/26/business/26reuters-usa-stocks-poll.html Questions… Read more »
Description: Twitter’s user growth has been plateauing for years, as social media users gravitate toward newer platforms like Instagram and Snapchat. But among the countries included in our forecast for Twitter user growth, seven of the top 10 are in Asia-Pacific—a regional trend also evident with Facebook and to some extent, Instagram. Source: eMarketer.com Date:… Read more »
Description: Whether you’re a novice e-commerce entrepreneur or a veteran in the space, it’s a good idea to continuously set new, higher sales goals. Greater sales translate to greater benefits for your company. Source: Entrepreneur.com Date: Feb 24, 2020 Link: https://www.entrepreneur.com/article/346616?utm_source=newsletter&utm_medium=email Questions for discussion: What does the article suggest are the ways to improve online sales?… Read more »
Description: Brownsville has its troubles, but it’s also starting to draw attention for its thriving collection of distinctive taquerias. Source: NYTimes.com Date: Feb 25, 2020 Link: https://www.nytimes.com/2020/02/25/dining/tacos-brownsville-texas.html?action=click&module=Top%20Stories&pgtype=Homepage Questions for discussion: How has Brownsville responded to the economic challenges it is facing? What else could this community capitalize on because of its location, culture and history?
Description: In 2018 a new word entered Silicon Valley’s lexicon: the “techlash”, or the risk of a consumer and regulatory revolt against big tech. Today that threat seems empty. Even as regulators discuss new rules and activists fret about the right to privacy, the shares of the five biggest American tech firms have been on a… Read more »
Description: Kids and teens hold a lot of spending power that’s extending into households Source: eMarketer.com Date: Feb 20, 2020 Link: https://www.emarketer.com/content/is-youtube-turning-kids-into-budding-shoppers Questions for discussion: What does the article say about how YouTube is influencing kids’ purchasing behavior? Should this be a social concern?