Description: It may not be apparent when you’re spending $70 on CBD foot cream, but hemp prices are plunging amid a “grossly oversupplied” market, according to the head of the industry’s first price provider. Source: Bloomberg.com Date: Jan 26, 2020 Link: https://www.bloomberg.com/news/articles/2020-01-26/hemp-prices-plunge-as-cbd-demand-falls-short-cannabis-weekly?srnd=premium-canada Questions for discussion: Explain price movements in this commodity. How can the industry deal with the… Read more »
Posts Categorized: Part 4: Marketing Management
Description: Afternoon of a Pawnbroker Source: NYTimes.com Date: Jan 23, 2020 Link: https://www.nytimes.com/2020/01/24/business/should-i-pawn-or-sell-jewelry-.html Questions for discussion: Explain how the business model works and why it can be so successful? What are the risks to owners?
Description: eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney’s new streaming service and whether its success will last. They then talk about NBCUniversal’s Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax. Source: eMarketer.com – podcast Date: Jan 23, 2020 Link:… Read more »
Description: Company responded to new competition from Apple TV Plus, Disney Plus with array buzzworthy content Source: CBC.ca Date: Jan 24, 2020 Link: https://www.cbc.ca/news/business/netflix-canadian-subscribers-streaming-1.5435972 Questions for discussion: Explain what is happening to streaming services in Canada and Netflix in particular? Where do you see the industry headed?
Description: The future of the auto industry isn’t horsepower or style when it comes to autonomous vehicles and ride-hailing services. It’s a box. Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/2020/01/23/debut-of-gms-cruise-origin-shows-the-future-of-ride-hailing-autonomous-vehicles-is-a-box.html Questions for discussion: Summarize the projected future for this industry, as described in the report. Create a more detailed business plan… Read more »
Description: How companies like Google and IBM plan to profit from quantum computing Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/video/2020/01/17/how-quantum-computing-works-google-ibm-dwave-amazon.html Questions for discussion: Summarize the key ideas and issues facing the firms involved in the quantum computing environment. What are some of the applications and opportunities, according to the report?
Description: eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss children’s behavior online, the screen time stigma and YouTube child policy changes. Then, junior analyst Blake Droesch addresses questions about a TikTok sale, Facebook’s stance on political ads and a new way to limit who can reply to your tweets. Source:… Read more »
Description: How American Apparel came back from the brink of death Source: CNBC.com – video report Date: Jan 16, 2020 Link: https://www.cnbc.com/video/2020/01/16/american-apparel-has-a-new-online-retail-store-following-bankruptcy.html Questions for discussion: Summarize the history of the firm focusing on the key issues that affected its rise and fall? Do you think the firm can rise again? What would you advise management?
Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern. Source: FinancialPost.com Date: Jan 16, 2020 Link: https://business.financialpost.com/investing/lululemon-used-to-be-a-niche-player-now-some-think-it-could-be-the-next-nike Questions for discussion:… Read more »
Description: Boeing employees boasted about bullying regulators to approve the now-grounded 737 Max without requiring pilots to undergo simulator training while others raised safety concerns and complained about lax standards, according to a trove of internal documents the company released on Thursday. Source:CNBC.com – video report Date: Jan 10, 2020 Link: https://www.cnbc.com/2020/01/09/boeing-releases-communications-on-737-max-simulators-it-calls-completely-unacceptable.html Questions for discussion: What… Read more »