Description: A new report suggests a five-part model for second-stage companies to consider if they want stable, long-term success. Source: NYTimes.com Date: Feb 20, 2020 Link: https://www.nytimes.com/2020/02/20/business/second-stage-entrepreneurship.html Questions for discussion: What does the research say about growing a company after the start-up stage? How can management better prepare for this challenge?
Posts Categorized: Part 4: Marketing Management
Description: At a time when Canada’s retail sector is mired in a rash of store closures and disappointing sales, Aritzia Inc. appears to be doing something right. Source: BNNBloomberg.com – video report Date: Feb 14, 2020 Link: https://www.bnnbloomberg.ca/they-know-what-they-re-good-at-how-aritzia-is-bucking-the-retail-trend-1.1390530 Questions for discussion: Explain the reasons for the success of this retailer when others seem to be… Read more »
Description: Roku CEO Anthony Wood talks about Roku’s business model, streaming technology and it’s relationship with content providers like Disney. Source: CNBC.com – video report Date: Feb 15, 2020 Link: https://www.cnbc.com/video/2020/02/14/watch-cnbcs-full-interview-with-roku-ceo-anthony-wood.html Questions for discussion: Summarize the key points made by Anthony Wood favouring the growth of streaming and Roku in particular. How is Roku complementing… Read more »
Description: Updated favorites are sweet nostalgia for parents—and they just might separate today’s teens from their smartphones. Source: Bloomberg.com Date: Feb 21, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-21/board-games-from-the-80s-are-rebooted-for-generation-x?srnd=premium Questions for discussion: Do you think this strategy of rejuvenating older board games and hobbies will succeed? What favors trying? How is Kickstarter helping this industry?
Description: Inside the mass firings at Zume, one of Masayoshi Son’s latest investment debacles. Source: Bloomberg.com Date: Feb 13, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-13/inside-the-firings-at-softbank-s-robot-pizza-startup?srnd=premium-canada Questions for discussion: What went wrong? What are the lessons for entrepreneurs considering starting up a business?
Description: Co-founder Alexandra Waldman talks size inclusivity and the power of showrooms Source: eMarketer.com Date: Feb 13, 2020 Link: https://www.emarketer.com/content/how-universal-standard-is-disrupting-the-multibillion-dollar-fashion-industry?ecid=NL1001 Questions for discussion: How is the firm different from traditional fashion distributors? What lessons are there here for traditional fashion dealers?
Description: Shopping centres experimenting with new strategy in era when growing number of people shop online Source: CBC.ca Date: Feb 11, 2020 Link: https://www.cbc.ca/news/business/food-hall-phenomenon-canada-1.5451268 Questions for discussion: What is the concept driving this trend in food services at malls? Do you think the concept is sustainable? Who would likely respond to the offer?
Description: Tesla has a long way to go before it justifies its current stock price, New York University finance professor Aswath Damodaran told CNBC on Thursday. Source: CNBC.com – video report Date: Feb 13, 2020 Link: https://www.cnbc.com/2020/02/13/damodaran-tesla-needs-vw-like-sales-apple-like-margins-to-justify-stock.html Questions for discussion: Explain what Aswath Damodaran means when he says Tesla would need VW-like sales and Apple-like margins to… Read more »
Description: One after the other as the morning wore on, Goldman Sachs Group Inc.’s most senior leaders — all men — took turns on stage describing their plan to restore its dimmed star. Much of it rests on a woman who’s being groomed to join them. Source: Bloomberg.com Date: Feb 13, 2020 Link: https://www.bloomberg.com/amp/news/articles/2020-02-13/the-woman-rising-from-goldman-trader-to-its-face-on-wall-street Questions for… Read more »
Description: Sunday was advertising’s biggest night. The Super Bowl included ads from a mix of longtime and new entrants, and notably featured political ads from President Donald Trump and Democratic presidential candidate Mike Bloomberg. Fox sold 30-second slots for as much as $5.6 million. Here are the Super Bowl commercials that aired. This list will be… Read more »