Description: Here’s something odd: We’re getting worse at construction. Think of the technology we have today that we didn’t in the 1970s. The new generations of power tools and computer modeling and teleconferencing and advanced machinery and prefab materials and global shipping. You’d think we could build much more, much faster, for less money, than… Read more »
Posts Categorized: Part 4: Marketing Management
Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
Description: Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up 1% year-over-year, but missing analysts’ expectations by $440 million. Source: Mediapost.com Date: Feb 02, 2023 Link: https://www.mediapost.com/publications/article/382181/google-earnings-show-advertising-demand-slowing-p.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=129155&hashid=TL8dDnMeSliWuSEzOPtYUA Questions for discussion: Summarize the financial information reported. What is the explanation for the shortfall in expectations? Why would this be considered concerning to investors and the… Read more »
How ChatGPT Kicked Off an A.I. Arms Race
Description: Even inside the company, the chatbot’s popularity has come as something of a shock. Source: NYTimes.com Date: Feb 03, 2023 Link: https://www.nytimes.com/2023/02/03/technology/chatgpt-openai-artificial-intelligence.html Questions for discussion: What are the potential uses of this software that should appeal to consumers and businesses? Using a business example, show how can it be monetized?
‘Made-in-Canada system’ keeps egg supply stable. But is it also keeping prices high?
Description: Canada’s egg industry appears to be quietly sidestepping widespread shortages and wildly spiking prices affecting other countries, and some say supply management is to thank. Source: BNNBloomberg.ca – video report Date: Feb 03, 2023 Link: https://www.bnnbloomberg.ca/made-in-canada-system-keeps-egg-supply-stable-but-is-it-also-keeping-prices-high-1.1878986 Questions for discussion: Summarize the egg supply system in Canada and why prices can vary dramatically across the… Read more »
Jobs report shows increase of 517,000 in January, crushing estimates, as unemployment rate hit 53-year low
Description: The employment picture started off 2023 on a stunningly strong note, with nonfarm payrolls posting their biggest gain since July 2022. Source: CNBC.com – video report Date: Feb 03, 2023 Link: https://www.cnbc.com/2023/02/03/jobs-report-january-2023-.html Questions for discussion: Where were the main growth areas for employment? What does this say about how the economy is recovering from… Read more »
How a Drug Company Made $114 Billion by Gaming the U.S. Patent System
Description: AbbVie for years delayed competition for its blockbuster drug Humira, at the expense of patients and taxpayers. The monopoly is about to end. Source: NYTimes.com Date: Jan 28, 2023 Link: https://www.nytimes.com/2023/01/28/business/humira-abbvie-monopoly.html Questions for discussion: Summarize the issues related to how businesses, governments, insurance companies and consumers are connected to the drug Humira. Is this… Read more »
Consumer Groups Seek Kid-Ad Audit Of Walmart’s ‘Universe Of Play’ Game
Description: Truth In Advertising (TINA) and three other consumer groups want the Children’s Advertising Review Unit (CARU) of BBB National Programs to audit Walmart’s presence on metaverse platform Roblox. Source: Mediapost.com Date: Jan 25, 2023 Link: https://www.mediapost.com/publications/article/381900/consumer-groups-seek-kid-ad-audit-of-walmarts-un.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129067&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Do you consider this strategy unethical or in any way unacceptable? Do you believe there… Read more »
The World in 2030: Nine Megatrends to Watch
Description: Where will we be in 2030? I don’t usually play the futurist game — I’m more of a “presentist,” looking at the data we have right now on fast-moving megatrends that shape the world today. But a client asked me to paint a picture of what the big trends tell us about 2030. And I’d say… Read more »
Law Professor Urges FTC To Regulate Ad-Tech
Description: Many online ad practices are “unfair, deceptive, and privacy-invasive,” Brooklyn Law School professor Jonathan Askin says in a petition filed this month with the Federal Trade Commission. Source: MediaPost.com Date: Jan 19, 2023 Link: https://www.mediapost.com/publications/article/381747/law-professor-urges-ftc-to-regulate-ad-tech.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129023&hashid=xIhhTnG4Qdmubrqstxmgaw Questions for discussion: What is the goal of the petition? Do you think it is justified and regulations should be adopted?… Read more »
Why Florida Makes $20M A Year From Gatorade
Description: The Gatorade shower is a post-game ritual seen from the Sandlot to the Super Bowl. Celebrations aside, Gatorade is the most popular sports drink in the world, bringing in billions of dollars every year to its parent company, PepsiCo. But Pepsi doesn’t get to keep every dollar. Over the last few years, Pepsi has… Read more »
