Description: These people are eating less meat to help the planet, and so can you Source: MarketWatch.com Date: Feb 06, 2020 Link: https://www.marketwatch.com/story/how-to-eat-less-meat-without-driving-yourself-nuts-and-3-good-reasons-to-try-it-2020-02-06?mod=home-page Questions for discussion: What does the article say about changing attitudes towards meat consumption and the reasons? What does this mean longer term for related businesses if this trend continues to build… Read more »
Posts Categorized: Part 4: Marketing Management
Description: J.C. Penney is revamping one of its biggest in-house women’s apparel brands to focus more on denim and casual looks. Source: CNBC.com Date: Feb 06, 2020 Link: https://www.cnbc.com/2020/02/06/jc-penney-revamps-womens-clothing-brand-ana-with-a-focus-on-denim.html Questions for discussion: Summarize the change in strategy at JC Penney. Do you think this approach can work? What would you suggest instead?
Description: Despite Tesla’s meteoric rise, which has seen the shares more than double this year, some investors argue that the company’s fundamentals and future growth justify its current valuation and stock price. Source: CNBC.com Date: Feb 04, 2020 Link: https://www.cnbc.com/2020/02/04/making-the-fundamental-case-for-tesla-at-900-and-one-day-7000.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: According to the article, how should investors establish the “value” of a stock and… Read more »
Description: With technology and capital rapidly increasing the pace of innovation, Christensen’s thinking is more relevant today than ever. What do we know now about the power of disruption and where it’s taking us? Source: SloanReview.mit.edu Date: Feb 04, 2020 Link: https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/?utm_source=El1&utm_medium=pr&utm_campaign=Chris0220 Questions for discussion: What are the important lessons directed at managers, marketers and investors? Which… Read more »
Description: Facebook CEO Mark Zuckerberg on Friday said the social media company is going to stand for principles it believes in whether or not people like it. Source: CNBC.com – video report Date: Jan 31, 2020 Link: https://www.cnbc.com/2020/01/31/mark-zuckerberg-silicon-slopes-speech-honesty-will-piss-off-people.html Questions for discussion: What are the issues facing social media firms like Facebook? What do you think about… Read more »
Description: A Q2 2019 GlobalWebIndex survey found that nearly one in four internet users worldwide (24%) don’t understand new technology and fear being left behind, up from just 15% in Q2 2013. Source: eMarketer.com Date: Jan 23, 2020 Link: https://www.emarketer.com/content/ces-2020-companies-step-up-to-combat-tech-angst?ecid=NL1001 Questions for discussion: What did the research reveal about consumer attitudes towards technologies? How should… Read more »
Description: A focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive. Source: MarketingWeek.com Date: Jan 23, 2020 Link: https://www.marketingweek.com/procter-gamble-gillette-premium/ Questions for discussion: How has P&G fought back in an increasingly competitive male grooming market? How would you deal with the growing online retailers like Harry’s… Read more »
Description: Here it is: Six Pixels of Separation – Episode #707 – Host: Mitch Joel. Rishad Tobaccowala is a Senior Adviser to the Publicis Groupe, one of the world’s largest marketing, communications and advertising network with 80,000 employees. Most recently, Rishad served as its Chief Growth Officer and Chief Strategist, where he helped acquire and grow the business through… Read more »
Description: It may not be apparent when you’re spending $70 on CBD foot cream, but hemp prices are plunging amid a “grossly oversupplied” market, according to the head of the industry’s first price provider. Source: Bloomberg.com Date: Jan 26, 2020 Link: https://www.bloomberg.com/news/articles/2020-01-26/hemp-prices-plunge-as-cbd-demand-falls-short-cannabis-weekly?srnd=premium-canada Questions for discussion: Explain price movements in this commodity. How can the industry deal with the… Read more »
Description: Afternoon of a Pawnbroker Source: NYTimes.com Date: Jan 23, 2020 Link: https://www.nytimes.com/2020/01/24/business/should-i-pawn-or-sell-jewelry-.html Questions for discussion: Explain how the business model works and why it can be so successful? What are the risks to owners?