Description: Amazon is killing off its decade-old AmazonSmile, which enabled customers to support their favorite nonprofits with tiny donations. Launched in 2013, Amazon Smile currently allows people to donate 0.5% of some purchases to their favorite causes. Source: Mediapost.com Date: Jan 20, 2023 Link: https://www.mediapost.com/publications/article/381719/amazon-axes-amazon-smile-citing-low-impact.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Do you think the decision is correct?… Read more »
Posts Categorized: Part 4: Marketing Management
Palantir CEO tells tech workers who don’t like the company’s military deals, ‘Don’t work here’
Description: Palantir co-founder and CEO Alex Karp knows many tech workers in Silicon Valley have misgivings about his data mining firm’s dealings with intelligence agencies and the military. He has a message for them. “You may not agree with that and, bless you, don’t work here,” Karp said at the World Economic Forum in Davos, Switzerland,… Read more »
3 Lessons From Elon Musk’s Sabotage Of Tesla
Description: Know your customers’ needs, track your rivals, and choose a clear strategy. Source: INC.com Date: Jan 19, 2023 Link: https://www.inc.com/peter-cohan/3-lessons-from-elon-musks-sabotage-of-tesla.html Questions for discussion: What are the key criticisms and strategic advice that is presented to the company? Do you agree with this line of thinking? What would you advise?
Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB). Source: Mediapost.com Date: Jan 19, 2023 Link: https://www.mediapost.com/publications/article/381730/annual-silicon-valley-bank-report-paints-sober-pic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for… Read more »
Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel
Description: Chipotle has made expanding and enriching its rewards program, which now counts more than 30 million members, a key focus for the last few years. The Freepotle perk is the latest development from a chain that has made free food items like guacamole and other side dishes an enticement for consumers to increase their… Read more »
Used vehicle prices are falling but not enough to offset grossly inflated levels
Description: DETROIT — Used vehicle prices are expected to come down further this year amid rising interest rates and improved availability of new cars and trucks, according to Cox Automotive. Source: CNBC.com – video report Date: Jan 09, 2023 Link: https://www.cnbc.com/2023/01/09/used-vehicle-prices-are-falling-but-not-enough-to-offset-record-highs.html Questions for discussion: Explain the movement in prices in terms of changes to supply and… Read more »
Retail Woes Can Even Catch Up With Lululemon
Description: Lululemon, one of the few brands that has seemed immune to consumer cutbacks, surprised observers by lowering its profit forecast. While fourth-quarter sales have been strong so far, people gravitated toward its sale items, pinching the bottom line. Source: MediaPost.com Date: Jan 10, 2023 Link: https://www.mediapost.com/publications/article/381420/retail-woes-can-even-catch-up-with-lululemon.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128890&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What are the concerns about… Read more »
2022 Executive of the Year: Marc Pritchard
Description: There were more than a handful of worthy candidates considered by MediaPost editors for this year’s Executive of the Year honors. Source: MediaPost.com Date: Jan 08, 2023 Link: https://www.mediapost.com/publications/article/380606/2022-executive-of-the-year-marc-pritchard.html?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=128856 Questions for discussion: What are some marketing insights posed by Marc Pritchard? Do you agree that there is “no average consumer”? Can marketers always follow… Read more »
How health insurance may have made health care more expensive
Description: Widespread medical debt is a uniquely American problem. Roughly 40% of U.S. adults have at least $250 in medical debt, according to a survey conducted by Kaiser Family Foundation. Source: CNBC.com – video report Date: Jan 08, 2023 Link: https://www.cnbc.com/2023/01/08/how-health-insurance-may-have-made-health-care-more-expensive.html Questions for discussion: What is the explanation presented in this report for higher health care… Read more »
TikTok Expands Safety Features For Teens
Description: To increase safety for teens on its app, TikTok has announced an expansion of its audience controls feature, offering creators the choice to restrict their videos to adult viewers. The adult-only controls feature has been specific to TikTok Live since October, but now it will cover short-form videos as well. Source: MediaPost.com Date: Jan 06,… Read more »
