How Marketers Are Responding to Recent TikTok Headlines

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Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. Source: eMarketer.com Date: Nov 12, 2019 Link: https://www.emarketer.com/content/how-marketers-are-responding-to-recent-tiktok-headlines?ecid=NL1001 Questions for discussion: What are the concerns for users, marketers… Read more »

How a digital focus is changing McDonald’s and Burger King

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Description: It’s not your imagination. Everything in the retail space is changing fast and new methods of payment are helping lead the way. Source: Yahooh.Finance.com – video report Date: Oct 31, 2019 Link: https://finance.yahoo.com/news/how-a-digital-focus-is-changing-mc-donalds-and-burger-king-174440230.html Questions for discussion: Why are firms like McDonalds moving towards greater use of digital services, including payments? What does this mean… Read more »

Facebook sued for age, gender bias in financial services ads

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Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »

PayPal CFO: We’ve been talking about the death of cash for years — and now ‘it’s here’

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Description: The death of cash has arrived, PayPal CFO John Rainey told CNBC on Thursday. “We’ve been talking about this phenomenon or trend for years now, and it’s here,” Rainey said on “Squawk Alley.” “We experience it today.” Source: CNBC.com Date: Oct 25, 2019 Link: https://www.cnbc.com/2019/10/24/paypal-cfo-john-rainey-on-the-end-of-cash-and-rise-of-digital-payments.html Questions for discussion: Explain why John Rainey believes “the death of cash has… Read more »

Netflix’s Top 10 Original Movies and TV Shows, According to Netflix

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Description: The streaming giant had been hush-hush about how many people watch its original content. Until now. Source: NYTimes.com Date: Oct 17, 2019 Link: https://www.nytimes.com/2019/10/17/business/media/netflix-top-ten-movies-tv-shows.html Questions for discussion: What does the data say about the popularity of Netflix? How does Netflix compare to traditional television, in terms of audience numbers?

Daily Forecast: Amazon Slowdown Won’t Affect Its Standing as No. 3 in Ad Spending

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Description: eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon. Source: eMarketer.com – video report Date: Oct 11, 2019 Link: https://www.emarketer.com/content/daily-forecast-amazon-slowdown-won-t-affect-its-standing-as-no-3-in-ad-spending?ecid=NL1001 Questions for discussion: How is Amazon’s ad revenue generated? How can the firm increase growth?

‘We gotta get Netflix the hell out of FAANG’

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Description: CNBC’s Jim Cramer, who popularized the acronym FAANG, said on Thursday that it’s time to take out Netflix and replace it with Microsoft. Source: CNBC.com – video report Date: Oct 03, 2019 Link: https://www.cnbc.com/2019/10/03/cramer-we-gotta-get-netflix-the-hell-out-of-faang.html Questions for discussion: What are the FAANG group? Why do you think they are considered an important indicator of industry performance? Do… Read more »

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

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Description: eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more. Source: eMarketer.com – podcast Date: Sep 25, 2019 Link: https://www.emarketer.com/content/podcast-the-weekly-listen-airbnb-ipo-and-facebook-acquires-mind-reading-wristband-company?ecid=NL1001 Questions for discussion: What are the highlights… Read more »

This airline will warn you if you’ll be sitting next to a baby on your flight

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Description: Japan Airlines JAPSY, -2.43%   has a feature in its booking process that indicates where young children are seated on its flights. When passengers traveling with a child who is less than two years old select their seats, a child icon will appear on those seats when others go select their seats. Source: MarketWatch.com Date: Sep 27, 2019 Link:… Read more »

This dentist built a $2 billion Korean start-up — after 8 failed businesses along the way

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Description: As a dentist, Seunggun Lee was used to filling holes in people’s teeth. But when he spotted a gap in South Korea’s banking industry, it was too blatant to ignore. Source: CNBC.com – video report Date: Sep 20, 2019 Link: https://www.cnbc.com/2019/09/20/toss-koreas-first-1-billion-fintech-unicorn-inspired-by-8-failures.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What entrepreneurial characteristics does Seunggun Lee demonstrate? What sort of entrepreneur would… Read more »