Apple is finally moving beyond the iPhone as the smartphone industry stalls out

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Description: Apple’s iPhone is an incredible moneymaking machine. In the first three months of 2019, Apple sold $31 billion worth of iPhones. At the same time, the iPhone is becoming less important to Apple’s total sales as the smartphone industry stalls globally. Source: CNBC.com – video report Date: May 01, 2019 Link: https://www.cnbc.com/2019/04/30/apple-earnings-show-company-moving-beyond-iphone.html Questions for discussion:… Read more »

The best ways to save and spend money in your 20s and 30s, according to financial historian Niall Ferguson

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Description: Niall Ferguson, a senior fellow at the Hoover Institution at Stanford University, says there are a few big things that every millennial should keep in mind when they start to earn and spend money. Source: CNBC.com – video report Date: Apr 29, 2019 Link: https://www.cnbc.com/2019/04/29/niall-ferguson-shares-financial-tips-for-successful-millennials.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize what does Niall Ferguson has… Read more »

Amazon on pace to spend $7 billion on video and music content this year, according to new disclosure

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Description: Amazon disclosed on Friday that it spent $1.7 billion on video and music content in the first quarter, providing a new number that investors have previously been forced to predict. Source: CNBC.com – video report Date: Apr 26, 2019 Link: https://www.cnbc.com/2019/04/26/amazon-on-pace-to-spend-7-billion-on-video-and-music-content.html Questions for discussion: What competitive advantage does Amazon have in this marketplace? What strategy… Read more »

SPOS #665 – Cal Newport On Digital Minimalism

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Description: Here it is: Six Pixels of Separation – Episode #665 – Host: Mitch Joel. Cal Newport is an Associate Professor of Computer Science at Georgetown University. In addition to researching cutting edge technology, he also writes about the impact of these innovations on society. Cal is the author of six books, including the recently published bestseller, Digital Minimalism and (a personal… Read more »

US Parents Get Digital After Dark

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Description: What does parents’ downtime mean for marketers? Source: eMarketer.com Date: Apr 15, 2019 Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001 Questions for discussion: What does the research say about social behaviors that would interest marketing management? What are the greatest opportunities for management, according to the research?

Disney’s $6.99-per-month streaming immediately makes it a value winner over Netflix for families

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Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »

Should You Compete With (and Potentially Kill) Your Own Business?

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Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better. Source: Entrepreneur.com Date: Apr 12, 2019 Link: https://www.entrepreneur.com/article/331231 Questions for discussion: What does the article say about creative thinking and business evolution? Could these businesses succeed without low-cost online advertising from companies like Google?

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

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Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year. Source: eMarketer.com Date: Apr 11, 2019 Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001 Questions for discussion: What does the research say about data gathering issues facing management? How can managers deal with the problems they face?

Facebook sets its sights on housing. Should Zillow be worried?

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Description: Americans may start to become more ‘social’ in the way they shop for homes, one analyst thinks Source: MarketWatch.com Date: Apr 03, 2019 Link: https://www.marketwatch.com/story/facebook-sets-its-sights-on-housing-should-zillow-be-worried-2019-04-03?mod=mw_theo_homepage Questions for discussion: What are the competitive advantages favoring Facebook in the real estate business? Do you think consumers will respond to Facebook advertising for housing? Explain.

Social Recommendations Influence One in Three Mothers to Buy

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Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching. Source: eMarketer.com Date: Apr 03, 2019 Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy Questions for discussion: What does the report say about the influence of social media on parental behavior? What should strategic planning… Read more »