Description: The vast majority of Americans feel social media platforms like Facebook and Instagram are addictive to them personally, are contributing to a national health crisis and should be regulated the way potentially harmful substances such as alcohol and tobacco are, according to a flash poll conducted late last week by MediaPost and Pollfish. Source: MediaPost.com… Read more »
Posts Categorized: Part 5 Managing Technology and Information
Description: It is easy to forget how new Facebook is, but remember I do. The first time I logged in to the social networking site was around 2006. I was taking classes in an adult enrichment program at a small Catholic school in Charlotte, N.C. A young literature professor used Facebook to cultivate informal communication… Read more »
Description: The food and beverage giant’s Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space. Source: MarketingDive.com Date: Oct 05, 2021 Link: https://www.marketingdive.com/news/how-pepsico-is-harnessing-data-to-help-retailers-increase-sales/607620/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize how data is used by the company to drive marketing strategies. What do you… Read more »
Description: The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests. Source: MarketingDive.com Date: Sep 27, 2021 Link: https://www.marketingdive.com/news/apples-privacy-changes-drive-up-ad-prices-for-e-commerce-marketers/606976/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-27%20Marketing%20Dive%20Newsletter%20%5Bissue:36956%5D&utm_term=Marketing%20Dive Questions for discussion: Why has Apple’s policy changed advertising prices and strategies by vendors? How has e-commerce changed since the start… Read more »
Description: Google is joining its fellow tech giants Facebook and Twitter in the email newsletter business in an effort to help publishers and likely compete with Substack. Museletter, the company’s new content service, will be available in the months to come. Source: MediaPost.com Date: Sep 20, 2021 Link: https://www.mediapost.com/publications/article/367072/google-develops-new-self-publishing-service-for-wr.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123716&hashid=xIhhTnG4Qdmubrqstxmgaw Questions for discussion: How does this… Read more »
Description: AT&T CEO John Stankey said he’s unhappy with his company’s brand and plans to refresh the wireless carrier’s image in the coming years. ?Source: CNBC.com – video report Date: Sep 21, 2021 Link: https://www.cnbc.com/2021/09/21/att-ceo-john-stankey-says-hes-not-satisfied-with-his-own-companys-brand.html Questions for discussion: What were the failures that has caused image problems for the firm? How can these problems be corrected,… Read more »
Description: JPMorgan Chase has acquired college planning platform Frank to deepen relationships with students and their parents, CNBC has learned exclusively. Source: CNBC.com – video report Date: Sep 21, 2021 Link: https://www.cnbc.com/2021/09/21/jpmorgan-chase-is-buying-college-financial-aid-platform-frank.html Questions for discussion: How does this strategy make sense from a business growth point of view? How should start-ups like Frank, look at this deal?
Description: Ecommerce continues to grow and thrive, but companies must adapt to find real success. Source: Entrepreneur.com Date: Sep 21, 2021 Link: https://www.entrepreneur.com/article/385602 Questions for discussion: What does the report say about the changes and new thinking about adjusting strategies? Do you agree with this line of thinking? Do you think it applies across a… Read more »
Description: The world’s two largest fashion retailers posted results today, and as Zara’s parent company, Inditex, raked in record-high profits, those of Sweden’s Hennes & Mauritz (H&M) fell below expectations. Source: Fortune.com Date: Sep 15, 2021 Link: https://fortune.com/2021/09/15/fast-fashion-zara-inditex-hennes-mauritz-pandemic-recovery-earnings/ Questions for discussion: What explains the different performances by these two competitors? What would expect to see… Read more »
Description: Peloton and Lululemon — two of the best-performing brands of the pandemic — are coming after one another, with Peloton taking the latest swing. Source: MediaPost.com Date: Sep 14, 2021 Link: https://www.mediapost.com/publications/article/366913/look-out-lululemon-peloton-launches-clothing-lin.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123656&hashid=7T9TCmQZSDGbnu-424RuBQ ?Questions for discussion: What do you think about Peloton’s decision? What are the factors that support and those that negate the decision?