Description: Can anything stop Disney? It’s going to have an amazing year at the box office and CEO Bob Iger delighted investors with news of a Star Wars spin-off and Frozen sequel. Source: CNNMoney.com – video report Date: March 13, 2015 Link: http://money.cnn.com/video/investing/2015/03/13/disney-stock-star-wars-frozen.cnnmoney/ Questions for Discussions: What does the Disney brand mean to global audiences?… Read more »
Posts Categorized: Part 5 Managing Technology and Information
Digital Marketers Continue Love Affair with Data
Description: Data-driven marketing spending, revenues and profits will continue to rise Source: eMarketer.com Date: March 18, 2015 Link: http://www.emarketer.com/Article/Digital-Marketers-Continue-Love-Affair-with-Data/1012229/3#sthash.L4c3Xn0A.dpuf Questions for discussion: Why is DDM growing in usage and popularity? What are the limitations of this DDM communications with customers?
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Description: One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when… Read more »
This Brooklyn rooftop supplies Whole Foods
Description: Most produce travels 1500 miles from farm to table. Gotham Greens grows, harvests and sells it crops all in one building. Source: CNNMoney.com – video report Date: March 10, 2015 Link: http://money.cnn.com/video/smallbusiness/2015/03/10/is-this-the-future-of-farming-gotham-greens.cnnmoney/ Questions for Discussions: What are the advantages and disadvantages to urban farming as illustrated in this report? Why is this method viable… Read more »
5 jobs that robots already have taken
Description: Artificial intelligence, robotics and new disruptive technology are challenging white-collar professions that previously seemed invulnerable. Source: Fortune.com Date: Feb 25, 2015 Link: http://fortune.com/2015/02/25/5-jobs-that-robots-already-are-taking/ Questions for discussion: What does this report have to say about the future design of work and the skills required? What are the consequences for management and the workforce?
Betting on the Growth of Microbreweries
Description: When the term microbrewery had scarcely entered the vocabulary, Rich Doyle saw possibilities. Almost three decades ago, he became a co-founder of the Boston-based Harpoon Brewery, which has grown into the 12th-largest craft beer maker in the country. Source: NYTimes.com Date: Feb 05, 2015 Link: http://www.nytimes.com/2015/02/05/business/smallbusiness/betting-on-the-growth-of-microbreweries.html?ref=smallbusiness&_r=0 Questions for discussion: How have most microbrewers financed… Read more »
The hidden cost of annoying ads is fewer page views
Description: Many ads are annoying. It doesn’t take a scientific study to figure that out – just look at numbers from companies such as Adblock Plus, which claims its software to prevent ads from appearing online has been downloaded 300 million times. Source: BNN.ca Date: Jan 02, 2015 Link: http://www.bnn.ca/News/2015/1/2/The-hidden-cost-of-annoying-ads-is-fewer-page-views.aspx Questions for Discussions: Explain the reasons… Read more »
The Wearables Marketing Mistake to Avoid
Description: Engagement trumps interaction when it comes to marketing via wearables Source: eMarketer.com Date: Oct 01, 2014 Link: http://www.emarketer.com/Article/Wearables-Marketing-Mistake-Avoid/1011245#sthash.wyIRugPA.dpuf Questions for Discussions: What does the report say to the industry trying to develop wearable technologies? What would you add to this research on a personal level?
Rothschild Makes Comeback With London Cab App to Rival Uber
Description: Nathaniel Rothschild, whose ancestor helped bankroll Britain’s war against Napoleonic France 200 years ago, is backing London cabbies in their battle against Uber Technologies Inc. Source: Bloomberg.com Date: Sep 25, 2014 Link: http://www.bloomberg.com/news/2014-09-25/rothschild-makes-comeback-with-london-cab-app-to-rival-uber-1-.html Questions for Discussions: How will this system compete against Uber and regular taxi services? Do you think it can find a… Read more »
Social Not a Big Help to Ecommerce
Description: Ecommerce traffic and sales as a result of social networks extremely low Source: eMarketer.com Date: May 15, 2014 Link: http://www.emarketer.com/Article/Social-Not-Big-Help-Ecommerce/1010841/3#sthash.FgYkDA67.dpuf Questions for discussion: What does the report say about the value of social media for ecommerce sales? Why do you think the numbers are so low? Does this suggest that ecommerce managers should rethink… Read more »
