Description: China in recent years established global dominance in renewable energy, its solar panel and wind turbine factories forcing many foreign rivals out of business and its policy makers hailed by environmentalists around the world as visionaries. Source: NYTimes.com Date: Oct 04, 2012 Link: http://www.nytimes.com/2012/10/05/business/global/glut-of-solar-panels-is-a-new-test-for-china.html?_r=2&ref=business& Questions for Discussions: What happened to China’s solar panel industry?… Read more »
Posts Categorized: Part 5 Managing Technology and Information
Consumer Electronics Purchase Path Upended
Description: Many consumer electronics retailers and manufacturers are struggling. A new eMarketer report, “Consumer Electronics: The Path to Purchase, Reinvented,†finds that their traditional products face significant disruption from the ascent of smartphones and tablets, both of which provide a number of the functions that several different older devices once did. Source: eMarketer.com Date: Oct… Read more »
A High-End Brand Tries a Different Sales Channel
Description: Last week, we published a case study about Eve Pearl, an Emmy-winning TV makeup artist who founded a cosmetics company by the same name. In June 2011, with online sales and traffic at her three-year-old Manhattan boutique slower than desired, Ms. Pearl, 46, listened hard when ShopNBC, the nation’s third-largest 24-hour home shopping network,… Read more »
The farmers market goes digital
Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers. Source: CNNMoney.com – video report Date: Sep 27, 2012 Link: http://money.cnn.com/video/technology/2012/09/27/n-farmigo-digital-farmers-market.cnnmoney/ Questions for Discussions: Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers? How is this system more socially responsible?… Read more »
Marketers Watching Google+ for SEM Impact
Description: Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site. Source: eMarketer.com Date: Sep 27, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009381&ecid=a6506033675d47f881651943c21c5ed4#tFJKY77s4DQt1J7R.99 Questions for Discussions: Describe the decision-making criteria marketers use to select social media. Why is Google+… Read more »
Starbucks Gives Single-Serve a Shot
Description: Starbucks is planning a big ad campaign to launch its Verismo single-cup espresso-based beverage machines–the coffee company’s first foray into selling machines–which CEO Howard Schultz claims will be a “game changer” for its ability to make lattes with milk pods. Julie Jargon has details on Lunch Break. Source: Moneywatch.com – video report Date: Sep… Read more »
Medicare Bills Rise as Records Turn Electronic
Description: When the federal government began providing billions of dollars in incentives to push hospitals and physicians to use electronic medical and billing records, the goal was not only to improve efficiency and patient safety, but also to reduce health care costs. Source: NYTimes.com Date: Sep 21, 2012 Link: http://www.nytimes.com/2012/09/22/business/medicare-billing-rises-at-hospitals-with-electronic-records.html?_r=1&hp Questions for Discussions: What are… Read more »
Ancestry.com’s Genealogical Juggernaut
Description: In July, Ancestry.com (ACOM) announced that it had uncovered evidence that links President Barack Obama, through his white Kansan mother, to one of the earliest known slaves in North America. Obama’s also related to Brad Pitt. The genealogical website says they’re ninth cousins. Warren Buffett is family, too. He’s Obama’s seventh cousin, three times… Read more »
Apple stock: the sky is the limit?
Description: Commentary: Killer products sell, but there are some concerns Source: Marketwatch.com Date: Sep 21, 2012 Link: http://www.marketwatch.com/story/apple-stock-the-sky-is-the-limit-2012-09-21 Questions for Discussions: What is driving the share price of Apple? Why are there concerns that the trend may stop abruptly at some point soon? What are some specific products and services that Apple can provide in… Read more »
Nokia Debuts Free Streaming Music Service
Description: Simon Constable talks with Nokia’s Jyrki Rosenberg about the handset maker’s new streaming-music service, and Kelli Grant looks at the best comparison-shopping sites. Photo: Nokia. Source: Moneywatch.com – video report Date: Sep 14, 2012 Link: http://on.wsj.com/R03ssx Questions for Discussions: Describe the Nokia strategy. Do you think it will succeed, given the level of competition… Read more »
