Posts Categorized: Part 5 Managing Technology and Information

Know Where The Money is Going Before You Ask For I

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Squarespace founder Anthony Casalena didn’t necessarily know he wanted to start a business, but he did have a clear concept of what he wanted. “I was trying to make my personal website and I wasn’t satisfied with any of the existing services” said Casalena in interview, “I had a very clear concept of what… Read more »

Stanford President: Bubble? Maybe

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:    Stanford University president John Hennessy says there may be a tech bubble going on right now, but not a “catastrophic” one. Source: CNNMoney.com – video report Date: June 07, 2012 Link: http://money.cnn.com/video/technology/2012/06/06/ctd_stanford_president.fortune/ Questions for Discussions: What role does Stanford University play as an incubator of new technologies? Why does the arrangement work so well?… Read more »

Companies Use Social to Track and Follow Up on Brand Mentions

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »

New Business: Six Pixels of Separation: Personal cost of social media is the subject of debate

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any individual can have an idea and publish it in text, images, audio and video for the world to see – instantly and for free – that the true value of critical… Read more »

Your Boss Is Snooping On Your E-mail

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:   Bloomberg’s Gigi Stone takes a look at recent studies on digital etiquette and the dangers that come along with email and social media. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 01, 2012 Link: http://bloom.bg/LPeh8S Questions for Discussion: Summarize the latest concerns about online communication etiquette? How should employees and managers deal with… Read more »

Apple’s Cook says focus remains on products

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: CEO does not see himself as replacement for Steve Jobs Source: Marketwatch.com Date: May 30, 2012 Link: http://www.marketwatch.com/story/apples-cook-says-focus-remains-on-products-2012-05-30?siteid=nwtwk Questions for Discussions: What did you learn about the management style of Apple’s new CEO? How do you think this style will affect the performance of the company? Is he a better sort of manager for… Read more »

Facebook Users Interact with Brand Content Over Ads

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road. Source: eMarketer.com Date: June 01, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009089&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions:… Read more »

Why Warren Buffett Really Likes Newspapers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: When Warren Buffett announced that his company, Berkshire Hathaway, was buying 63 newspapers from Media General on May 17, he issued a soaring statement about his belief in a beaten-down industry. Source: Busineweek.com Date: May 17, 2012 Link: http://www.businessweek.com/articles/2012-05-17/why-warren-buffett-really-likes-newspapers Questions for Discussions: Do you think this is a wise investment? Did he get a… Read more »

J.P. Morgan shares slump after $2 bln trading loss

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Bank’s loss is embarrassment for CEO, fodder for regulators Source: Marketwatch.com Date: May 11, 2012 Link: http://www.marketwatch.com/story/jp-morgan-shares-slump-after-2b-trading-loss-2012-05-11?siteid=nwtwk   Questions for Discussions: Summarize the reasons for the loss. What do you believe this event will mean for the company, management, and regulators?      

Online Movies Set to Overtake DVDs and Blu-rays

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Web-based movie download and rental services, coupled with tablets and connected TVs, have led to greater online movie consumption Source:  emarketer.com Date: 04/02/2012 Link:  http://www.emarketer.com/Article.aspx?R=1008945&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the changes taking place. What are the reasons for these changes? How would you suggest the industry respond?