Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »
Posts Categorized: Part 5 Managing Technology and Information
Description: There are almost 8 billion people on Earth and, if United Nations projections play out, that number is expected to balloon to 10 billion by 2057. That’s a lot… but maybe not enough, at least according to the two tech visionaries who tangled on stage for almost an hour at the World Artificial Intelligence Conference in… Read more »
Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results. Source: eMarketer.com Date: Aug 21, 2019 Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging Questions for discussion: What does Dave Grzelak say to marketers? Do you… Read more »
Description: How artificial intelligence can make your team more human. Source: Entrepreneur.com Date: Aug 23, 2019 Link: https://www.entrepreneur.com/article/337870 Questions for discussion: Summarize the highlights presented in this article. Do you think people are becoming more receptive to data collection and machine driven communications?
Description: If a potential global economic slowdown and recent market volatility has you worried, you should proceed with caution with your own investments. Source: CNBC.com – video report Date: Aug 24, 2019 Link: https://www.cnbc.com/2019/08/24/dan-ariely-on-portfolio-mistakes-you-want-to-avoid–during-volatility.html Questions for discussion: Summarize the investor thinking and behavior suggested by Professor Ariely. Do you think he is right? What would… Read more »
Description: Apple’s iPhone is an incredible moneymaking machine. In the first three months of 2019, Apple sold $31 billion worth of iPhones. At the same time, the iPhone is becoming less important to Apple’s total sales as the smartphone industry stalls globally. Source: CNBC.com – video report Date: May 01, 2019 Link: https://www.cnbc.com/2019/04/30/apple-earnings-show-company-moving-beyond-iphone.html Questions for discussion:… Read more »
Description: Niall Ferguson, a senior fellow at the Hoover Institution at Stanford University, says there are a few big things that every millennial should keep in mind when they start to earn and spend money. Source: CNBC.com – video report Date: Apr 29, 2019 Link: https://www.cnbc.com/2019/04/29/niall-ferguson-shares-financial-tips-for-successful-millennials.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize what does Niall Ferguson has… Read more »
Description: Amazon disclosed on Friday that it spent $1.7 billion on video and music content in the first quarter, providing a new number that investors have previously been forced to predict. Source: CNBC.com – video report Date: Apr 26, 2019 Link: https://www.cnbc.com/2019/04/26/amazon-on-pace-to-spend-7-billion-on-video-and-music-content.html Questions for discussion: What competitive advantage does Amazon have in this marketplace? What strategy… Read more »
Description: Here it is: Six Pixels of Separation – Episode #665 – Host: Mitch Joel. Cal Newport is an Associate Professor of Computer Science at Georgetown University. In addition to researching cutting edge technology, he also writes about the impact of these innovations on society. Cal is the author of six books, including the recently published bestseller, Digital Minimalism and (a personal… Read more »
Description: What does parents’ downtime mean for marketers? Source: eMarketer.com Date: Apr 15, 2019 Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001 Questions for discussion: What does the research say about social behaviors that would interest marketing management? What are the greatest opportunities for management, according to the research?