Posts Categorized: Part 6 Managing Financial Resources

The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: IF YOU’RE ONE of 500 million people who use Dropbox, it’s just a folder on your computer desktop that lets you easily store files on the Internet, send them to others, and synchronize them across your laptop, phone, and tablet. Source: Wired.com – video report Date: Mar 14, 2016 Link: http://www.wired.com/2016/03/epic-story-dropboxs-exodus-amazon-cloud-empire/ Questions for discussion:… Read more »

‘Fickle’ millennials blamed for Chipotle’s downward spiral

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Chipotle downgrade to rare underperform rating at Jefferies, which cited weak February trends and rising marketing costs Source: MarketWatch.com Date: Mar 18, 2016 Link: http://www.marketwatch.com/story/chipotle-stock-drops-after-rare-bearish-call-at-jefferies-2016-03-17 Questions for Discussions: Why has Chipotle stock been down-graded by this analyst? Do you agree with the assessment and predictions for recovery?

Here’s Why Changing CEOs Won’t Fix Zynga

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Fortune’s Andrew Nusca and Erin Griffith discuss. Source: Fortune.com – video report Date: Mar 03, 2016 Link: http://for.tn/1Uzqs0e Questions for discussion: What does the report say about the reasons Zynga is failing? Do you think management can turn things around? What would you advise management do?

Ad Blocking Is a Growing Problem, Particularly for Publishers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The use of ad blockers was up substantially on a global basis in 2015 Source: eMarketer.com Date: Mar 03, 2016 Link: http://www.emarketer.com/Article/Ad-Blocking-Growing-Problem-Particularly-Publishers/1013654#sthash.veit3jhQ.dpuf Questions for discussion: How is ad blocking a problem for publishers? How can managers deal with it?

This Company Is Cashing in on the Jogging Boom

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: And racing toward becoming a $1 billion brand Source: Fortune.com – video report Date: Feb 27, 2016 Link: http://for.tn/1VJ4WVm Questions for Discussions: How have marketing management decisions helped the firm financially? Who is the target customer? Do you think this market will continue to grow in popularity?

The Academy’s biggest night costs well into eight figures.

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The 87th Academy Awards show costs nearly $43 million Source: Money.com – video report Date: Feb 26, 2016 Link: http://money.us/1p8N8Zt Questions for discussion: Summarize the financial management of the Academy Awards event. What is the basis for self-financing and profitability of this event?

The Netflix of Africa Doesn’t Need Hollywood to Win

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: How Iroko built its low-budget, DIY, Nollywood-movie-streaming business. Source: Bloomberg.com Date: Feb 22, 2016 Link: http://www.bloomberg.com/news/features/2016-02-22/the-netflix-of-africa-doesn-t-need-hollywood-to-win Questions for discussion: Describe the business model. How has technology made this possible? What does this report suggest is possible for artistic entrepreneurs around the world?

Why Silicon Valley is Worried About Backing Apple

Posted by & filed under Part 1 Business in a Global Environment, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Apple’s business plan is built on encrypted security. Source: Bloomberg.com – video report Date: Feb 17, 2016 Link: http://bloom.bg/1RawBx2 Questions for Discussions: Why is Apple reluctant to help open the phone? How might the conflict between Apple and the government on this issue affect the stock price? What do you think will happen? How… Read more »

Researchers made a promising finding about a Weight Watchers diet, and now the stock is going bonkers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Weight Watchers shares are surging.The stock climbed as much as 21% Friday after the company said Thursday that an Indiana University School of Medicine study found that adults with prediabetes lost significant weight after they used a Weight Watchers program. Source: InsiderBusiness.com Date: Feb 18, 2016 Link: http://www.businessinsider.com/weight-watchers-share-price-february-19-2016-2 Questions for discussion: What is driving… Read more »

Finding Opportunities in Podcast Advertising

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: “Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following. Source: eMarketer.com Date: Feb 19, 2016 Link: http://www.emarketer.com/Article/Finding-Opportunities-Podcast-Advertising/1013606?ecid=NL1003#sthash.wSo2fSah.dpuf Questions for Discussions: Why is podcast advertising so weak in comparison to other digital… Read more »