Posts Categorized: Part 6 Managing Financial Resources

Burger King’s plan to sell hot dogs is crazy… and will likely work

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Analysts are watching traffic numbers at the virtually all-franchised Burger King chain Source: MarketWatch.com Date: Feb 11, 2016 Link: http://www.marketwatch.com/story/burger-kings-new-hot-dogs-could-attract-value-conscious-eaters-2016-02-11 Questions for discussion: Why do you suppose chains like Burger King have resisted serving hot dogs, given their huge popularity? Do you think total sales and profits will increase as a result of adding… Read more »

Twitter woes deepen with lack of user growth

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Twitter added no new users in the fourth quarter, confirming the fears of advertisers and investors alike: the social-media site is in real trouble. Source: SaltLakeTribune – Sltrib.com; Bloomberg.com Date: Feb 12, 2016 Link: http://www.sltrib.com/home/3528866-155/twitter-woes-deepen-with-lack-of Questions for Discussions: What is the problem facing Twitter? How would you go about solving this problem? Would an… Read more »

Weight Watchers Stock Gains as Oprah Loses 26 Pounds

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: NEW YORK — Weight Watchers stock is gaining again, thanks to Oprah Winfrey’s weight loss. Source: NYTimes.com Date: Jan 26, 2016 Link: http://www.nytimes.com/aponline/2016/01/26/business/ap-us-weight-watchers-oprah-stock.html Questions for discussion: Explain the synergy between the Oprah and Weight Watchers brands. How else would you suggest management publicize and promote Oprah’s progress? Do you think there is a limit… Read more »

Hershey replaces sugar with meat

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The Hershey Co. is planning a big push for its Krave brand of meat snacks in 2016 to take advantage of a spike in the growth of non-sugary treats. Source: MarketWatch.com Date: Jan 29, 2016 Link: http://www.marketwatch.com/story/hershey-turns-to-meat-snacks-as-americans-cut-back-on-sugar-2016-01-29?dist=afterbell Questions for discussion: How has the stock price performed since the acquisition of Krave? Do you think… Read more »

Fear is driving stock markets

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: On the spectrum of fear and greed, fear is driving the global selloff. The crash in oil prices, coupled with China’s economic slowdown is leaving investors nervous. Source: CNN.com – video report Date: Jan 21, 2016 Link: http://money.cnn.com/video/news/economy/2016/01/21/romans-magic-wall-stocks-and-oil.cnnmoney/ Questions for Discussions: How does the report explain the drop in global stock markets? What are… Read more »

Rock legend David Bowie was a financial innovator, too

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: He was among the first to issue so-called ‘celebrity bonds’ Source: MarketWatch.com Date: Jan 11, 2016 Link:  http://www.marketwatch.com/story/rock-legend-david-bowie-was-a-financial-innovator-too-2016-01-11?dist=lcountdown Questions for discussion: What is a celebrity bond? Why did  Bowie’s fail?

Lululemon Athletica Inc’s naked pants, part II: This time, they’re doing it on purpose to improve design

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Lululemon Athletica Inc. is at a turning point. But the landscape has changed since then. Lululemon’s stock has fallen into a slump, hurt by slowing sales and mounting competition. Under Armour, meanwhile, has surged. It’s been two years since the active-wear company brought in Laurent Potdevin as chief executive officer. His task: cut the… Read more »

Girl Scout Cookie Sales Go Digital, With Help From Visa and Dell

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Now that the Girl Scouts have taken their cookies digital, companies are following them online. Source:  NYTimes.com Date:  Jan 03, 2016 Link: http://www.nytimes.com/2016/01/04/business/media/girl-scout-cookie-sales-go-digital-with-help-from-visa-and-dell.html?ref=business&_r=0 Questions for discussion: Summarize the issues related to online sales and activities. Do you believe this is a good direction to be moving?

General Motors invests $500 million in Lyft, plans self-driving cars

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  General Motors Co. is betting $500 million that ride-hailing services such as Lyft Inc. will be crucial to the future of autonomous vehicles. Source: Marketwatch.com Date: Jan 04, 2016 Link: http://www.marketwatch.com/story/general-motors-invests-500-million-in-lyft-plans-self-driving-cars-2016-01-04?dist=lcountdown Questions for Discussions: What does the article suggest is the reason for GM management’s decision? Do you think this strategy makes sense for… Read more »