Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: When Tiger Woods won The Masters on Sunday, it was an instant boon to everyone in business with him, directly or even indirectly, from sponsors like Nike and Monster Beverage to broadcaster CBS.

Source: YahooFinance.com – video report

Date: Apr 16, 2019

Link: https://finance.yahoo.com/news/taylormade-golf-ceo-adidas-sale-gave-us-freedom-to-sign-tiger-woods-jason-day-203237110.html

Questions for discussion:

  • How much “stock value” should investors attribute to the “Tiger affect”?
  • Why was the split from Adidas good for TaylorMade?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The factory, which currently makes battery packs and electric motors for the Model 3, will eventually be the biggest building in the world–with the world’s largest rooftop solar array.

Source: FastCompany.com

Date: Apr 15, 2019

Link: https://www.fastcompany.com/90334858/inside-teslas-100-renewable-design-for-the-gigafactory?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04162019

Questions for discussion:

  • How has Tesla designed for sustainability at the plant?
  • Do you think that by adopting these manufacturing designs Tesla is also contributing to their own car sales?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BYD, which built the battery in your ’90s cellphone, now produces more EVs than anyone—and it wants to sell them to you, soon.

Source: Bloomberg.com

Date: Apr 16, 2019

Link: https://www.bloomberg.com/news/features/2019-04-16/the-world-s-biggest-electric-vehicle-company-looks-nothing-like-tesla?srnd=businessweek-v2

Questions for discussion:

  • Summarize the growth story and the reasons for the firm’s success.
  • What are the messages to management at competitors like Tesla?

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Description: The U.S. tech industry is currently adding new jobs at almost 400% the rate of other fields, and it pays workers about twice as much too, according to jobs site Comparably.

Source: CNBC.com – video report

Date: Apr 12, 2019

Link: https://www.cnbc.com/2019/04/16/comparably-the-10-highest-paying-entry-level-jobs-in-tech.html

Questions for discussion:

  • What are the knowledge and skill sets needed for many of these jobs?
  • Do you think this trend of high pay will continue?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: What does parents’ downtime mean for marketers?

Source: eMarketer.com

Date: Apr 15, 2019

Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001

Questions for discussion:

  • What does the research say about social behaviors that would interest marketing management?
  • What are the greatest opportunities for management, according to the research?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements.

Source: CNBC.com – video report

Date: Apr 12, 2019

Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html

Questions for discussion:

  • Why is pricing so critical in this highly competitive environment?
  • How would you expect Netflix and other competitors to respond?
  • How else can management differentiate their brands?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to.

Source: FastCompany.com

Date: Apr 10, 2019

Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019

Questions for discussion:

  • Explain the change in thinking – by management and customers – that has led to this store design.
  • Should Ikea develop this concept at its suburban stores as well?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better.

Source: Entrepreneur.com

Date: Apr 12, 2019

Link: https://www.entrepreneur.com/article/331231

Questions for discussion:

  • What does the article say about creative thinking and business evolution?
  • Could these businesses succeed without low-cost online advertising from companies like Google?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes.

Source: FastCompany.com

Date: Apr 12, 2019

Link: https://www.fastcompany.com/90333645/this-new-technical-fabric-replaces-polyester-with-banana-plants?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=04122019

Questions for discussion:

  • What are the major attributes that differentiate this new product?
  • How should managers market this new product so as to co-brand with partners in various industries that would use it?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year.

Source: eMarketer.com

Date: Apr 11, 2019

Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001

Questions for discussion:

  • What does the research say about data gathering issues facing management?
  • How can managers deal with the problems they face?