Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Insulin is a life-saving drug for diabetics. Since 2002, the price has more than tripled and some diabetics can’t afford it. People have died rationing their doses, and some are turning to other countries to buy it at a cheaper price. Now, there’s a team of biohackers called the Open Insulin Project in Oakland, California who are trying to make it. The project was co-founded by Anthony Di Franco. He’s a type 1 diabetic who is trying to prove there are easier, cheaper ways to make insulin rather than rely on the big manufacturers like Eli Lilly, Novo Nordisk and Sanofi. To learn more, watch Di Franco and his colleagues explain in the video here.

This diabetic biohacker is making insulin in a lab to prove it can be cheaper from CNBC.

Source: CNBC.com – video report

Date: Jan 26, 2019

Link: https://www.cnbc.com/2019/01/25/open-insulin-is-making-insulin-in-a-lab-to-prove-it-can-be-cheaper.html

Questions for discussion:

  • What does this report say about pricing?
  • What are the likely consequences of this company succeeding?
  • How might investors in these pharmaceutical firms react?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Facebook pleased investors Wednesday by reporting a strong quarter of earnings led by impressive statistics on user activity for the fourth quarter of 2018.

Source: CNBC.com

Date: Jan 31, 2019

Link: https://www.cnbc.com/2019/01/31/people-say-they-care-about-facebooks-privacy-scandals-but-they-dont.html

Questions for discussion:

  • What does the report say about social media users’ attitudes toward privacy?
  • How should management of social media firms deal with this information?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The veteran network that’s been a go-to for South Park and Tosh 2.0 is pursuing a 3.0 strategy that veers away from chasing online views and embraces the strengths of both digital and linear video

Source: FastCompany.com

Date: JAN 31, 2019

Link: https://www.fastcompany.com/90295808/no-joke-comedy-central-wants-you-to-watch-its-new-shows-on-cable-not-online?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=01312019

Questions for discussion:

  • How has Comedy Central’s strategies changed?
  • Do you think they are and can succeed in the future?
  • What would you advise management?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  With fraud plaguing the digital advertising ecosystem, many advertisers hoped that blockchain’s open and distributed ledger would improve the way they filter and detect unscrupulous activity. But we don’t yet know if that’s possible. Why? Because not enough parties are using blockchain.

Source: eMarketer.com

Date: Jan 26, 2019

Link: https://www.emarketer.com/content/has-blockchain-stalled-as-an-ad-fighting-tool?ecid=NL1001

Questions for discussion:

  • What is “blockchain” and how does it work?
  • Why has it not succeeded?
  • How can adoptions be increased?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here it is: Six Pixels of Separation – Episode #655 – Host: Mitch Joel. I love people are not only creative, but understand how to talk about creativity. It’s something that deeply motivates me to make stuff. Srinivas Rao is the host and founder of The Unmistakable Creative podcast, where he has conducted over 600 interviews with thought leaders and people from all walks of life (sounds familiar!). He’s also the author of three books, including The Art of Being Unmistakable, Unmistakable – Why Only is Better than Best, and his latest, An Audience of One – Reclaiming Creativity for Its Own Sake.

Source: SixPixels.com – podcast

Date: Jan 27, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-655-becoming-an-audience-of-one-with-srinivas-rao/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • What did you learn about creativity and other concepts by listening to this intereview?
  • Are these lessons of greater value to higher-level managers or do they apply equally to all people in business?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle.

Source: CNBC.com

Date: Jan 25, 2019

Link: https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html

Questions for discussion:

  • How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years?
  • What is management doing stratgically to meet the changes?
  • What advice would you offer?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.

Source: NYTimes.com

Date: Nov 11, 2018

Link: https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html?mkt_tok=eyJpIjoiTURBMVlUZ3pZbVJpTm1VMSIsInQiOiJ2cVVteUJDVm9RZzhNVHE2eDFVN1VNZmFvWkt6SzJBZXU5cFZ0Zys4R1FuVUpuXC8rcVhRalpEWndPMzVEd3BmblJxeldNTjNib0RFR05lRUU3T1o1XC9Ua3psSHBvallMbFFseml4NWE1WTZibGZ5QW1PSUdpaTBRZnRUYU9Zb2dNIn0%3D

Questions for discussion:

  • What are nanoinfluencers and why do you think they are growing in popularity with marketers?
  • Which sorts of products or services would benefit the most with nanoinfluencers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name.

Source: HarvardBusinessReview.com

Date: FROM THE SEPTEMBER–OCTOBER 2018 ISSUE

Link: https://hbr.org/2018/09/alibaba-and-the-future-of-business?mkt_tok=eyJpIjoiWWpnME9XSm1aVEEwT0dZMyIsInQiOiI0YXU4R3pJVitOejhSSXFcL3dJV21DbkltUTVEQnlTRTNxeG1LcjBGR0llOHl4QXd1bFdJTnhWc1NJdlNaMlIwYUhpam9zSUl5azNvZXNuWGtZS3BBXC9DVkFjNTlFOTZndmFVMFptS3B2UzcxZThYMk9MKzZTMGFERjlwblgzd2Q4In0%3D

Questions for discussion:

  • Summarize the highlights in this report.
  • Do you agree with the presentation?
  • What is the message that business managers should take away?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Podcast | How Kids Earn, Save and Spend

Source: eMarketer.com – podcast

Date: Jan , 2019

Link: https://www.emarketer.com/content/podcast-how-kids-earn-save-and-spend

Questions for discussion:

  • What does the discussion reveal about this demographic that would be useful to marketing managers?
  • Are you surprised by the data?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It seems that Facebook is about to reverse years of promises around the integrity and independence of its flagship WhatsApp messaging platform. And coming off the back of the worst year of PR for the social media giant, the implications for the future of WhatsApp could be game-changing.

Source: Forbes.com

Date: Jan 26, 2019

Link: https://www.forbes.com/sites/zakdoffman/2019/01/26/could-this-really-be-the-beginning-of-the-end-for-whatsapp/#4ae62f0341ab

Questions for discussion:

  • What is changing strategically?
  • Why would management make this change?
  • Do you agree it is best for the firm?
  • What other options are there for monetization?