Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Discovery CEO David Zaslav told CNBC that Apple’s video streaming service “could explode” when it launches next year, because CEO Tim Cook and video head Eddy Cue have the connections they need: subscribers.

Source: CNBC.com – video report

Date: Nov 23, 2018

Link: https://www.cnbc.com/2018/11/28/tim-cooks-plans-for-apple-video-could-explode-discovery-ceo.html

Questions for discussion:

  • What distinguishes the Discovery business model from scripted television?
  • Do you think this model will succeed?
  • What sort of programming would you watch via this non-scripted streaming model?
  • Why does Apple have a competitive advantage?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Mike Pritchett, CEO of Shootsta, says don’t spend too much money on it. Keep it simple, straightforward, easy and authentic.

Source: Entrepreneur.com – video report

Date: Nov 28, 2018

Link: https://www.youtube.com/watch?v=5EMq53-W6jM&feature=youtu.be

Questions for discussion:

  • What does Mike Pritchett say about video production techniques?
  • How would you rate this video in terms of the advice he presents?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

Source: eMarketer.com

Date: Nov 27, 2018

Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001

Questions for discussion:

  • What does the research data say about the growth in podcasting?
  • Why do you think this medium is growing in popularity?
  • Which advertisers should be most interested?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: It’s a pretty amazing life. Karen Wickrehas been involved in the communications space for a very long time. She’s based in Silicon Valley, sits on many boards and has even been written about quite a few times (check out Chip Conley‘s latest book, Wisdom @ Work for more about her abilities to be an executive whisperer and EQ guide)..

Source: SixPixels.com – podcast report

Date: Nov 23, 2018

Link: https://www.sixpixels.com/podcast/archives/spos-646-healthier-networking-with-karen-wickre/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the highlights presented in this interview.
  • What else would you suggest to managers hoping to build their networks?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside.

Source: Finance.Yahoo.com

Date: Nov 25, 2018

Link: https://ca.finance.yahoo.com/news/robots-field-farms-embracing-autonomous-124224230.html

Questions for discussion:

  • How is technology changing agriculture?
  • How is offering a robotic service contract to farmers different from selling them equipment?
  • Why is it easier to sell a service contract?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly.

Source: Bloomberg.com – video report

Date: Nov 23, 2018

Link: https://www.bloomberg.com/news/articles/2018-11-23/china-chopstick-debacle-puts-dolce-gabbana-s-future-at-stake

Questions for discussion:

  • Summarize the issues facing management.
  • What are the lessons to be learned by managers of international brands?
  • How should the company handle the situation?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  It’s golf, but not as we know it. Friday sees two of the game’s greats go head to head, with no trophy or major title to be won.

Source: CNBC.com – video report

Date: Nov 23, 2018

Link: https://www.cnbc.com/2018/11/23/9-million-and-a-lifetime-of-bragging-rights-on-the-line-for-tiger-woods-and-phil-mickelson.html

Questions for discussion:

  • Do you think this format will succeed? Explain why.
  • Would it succeed in other sports? Explain why.
  • Even though Phil won, did Tiger lose?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Canada Goose Holdings Inc. (GOOS.TO 2.66%) is pushing ahead with its China expansion, betting its strategy of selling premium coats directly to customers will help overcome a proliferation of knockoffs and the nation’s consumption slowdown.

Source: BNNBloomberg.com

Date: Nov 23, 2018

Link: https://www.bnnbloomberg.ca/canada-goose-takes-on-chinese-market-more-used-to-fake-parkas-1.1172675

Questions for discussion:

  • What does the article say about how Canada Goose is succeeding in dealing with knock-off competeition in China?
  • How has the company managed to successfully position its brand at the high end of the market?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: External and internal factors inhibit change

Source: eMarketer.com

Date: Nov 23, 2018

Link: https://www.emarketer.com/content/inertia-prevents-marketers-from-reevaluating-their-spend?ecid=NL1001

Questions for discussion:

  • What does the research say?
  • How should managers deal with this issue?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: When I first met Dan Schawbel (many years back), my reaction was, “who is this kid trying to make such a loud noise?” The passion was oozing out of him. Dan had a real fire in his belly.

Source: SixPixels.com – podcast

Date: Nov 18, 2018

Link: https://www.sixpixels.com/podcast/archives/spos-645-back-to-human-with-dan-schawbel/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the highlights in this podcast.
  • What should managers take away from this discussion about leadership?