Posted by & filed under Part 4: Marketing Management.

Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again.

Source: CNNMoney.com

Date: 7/10/2009

Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development

Link:  http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008

Questions for discussion:

  • Summarize the reasons given for the successful rejuvenation of sales?
  • What other reasons do you think might also have contributed to this change for the better?
  • What would you do to expand on this success? Explain your thinking.

Posted by & filed under Part 4: Marketing Management.

The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior.

Source: CNNMoney – video report

Date: 7/01/2009

Keys: Marketing, consumer behavior, new product development

Link: http://money.cnn.com

Questions for discussion:

  • What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars” in the past?
  • Do you believe the green products offered today will be successful in the marketplace? Explain your answer.
  • What product features do you think are of greatest importance to customers? Explain how you think a customer would make their decision.

Posted by & filed under Uncategorized.

Employers cut more jobs than expected in June and unemployment rate climbed for the ninth straight month, hitting 9.5%.

Source: CNNMoney.com

Date: 7/03/2009

Keys: Economic activity, business cycle, government

Link: http://money.cnn.com

Questions for discussion:

  • What does the high level of unemployment suggest about the current and future state of business activities? Explain your thinking.
  • Why are the numbers of unemployed people an important concern for predicting the future of economic activity?
  • Is there a positive side to these high figures? Explain your answer.

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Among the different alternative-fuel strategies playing out, Henrik Fisker is betting big on plug-in hybrids. At a recent dinner speech, he said plug-in hybrids, or PHEVs, will be the dominant type of car for the next 10 to 15 years. And he has reason to hope that will be the case as his start-up company, Fisker Automotive, launches the Karma sedan, with its PHEV power train, in June of next year.

Source: CNET News

Date: 7/02/2009

Keys: Marketing, new product development, new technologies, management

Link: http://reviews.cnet.com/8301-13746_7-10278455-48.html?tag=mncol

Questions for discussion:

  • Does Fisker Automotive represent a real threat to the giant automobile firms like Ford and Toyota?
  • What do you think the target market will like about this product?
  • Is there anything the customer will not like?
  • Do you believe the product will succeed in the marketplace? Explain your answers.

Posted by & filed under Uncategorized.

The anti-smoking Truth campaign has turned to ad-supported music site Imeem for its most extensive social media effort thus far, a multi-band concert that was streamed live on the site following a month of interactive promotions.

Source: Clickz.com

Date:
6/29/2009

Keys: Advertising, social marketing, Internet technology

Link: http://www.clickz.com/3634240

Questions for discussion:

  • Do you think this sort of approach to “social marketing” issues like anti-smoking, will be more successful than other communication strategies? Explain your answer.
  • What do you think is the best way to persuade people in this target market not to smoke tobacco? Explain your answer.
  • Do you think “fear-based” advertising works?  Why or why not?

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CEO Fritz Henderson says the automaker has no plans to change its name.

Source: CNNMoney – video report

Date: 6/23/2009

Keys: Marketing, brands, new product development, management

Link: http://money.cnn.com

Questions for discussion:

  • Does this interview with Fritz Henderson suggest to you that GM management will be changing the direction of the firm for the better? Explain your answer.
  • Do you think changing the GM brand, logos, and trademarks would help or hurt future marketing strategies?
  • What changes, if any, would you consider? Explain your thinking.

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Chinese telecom-gear makers Huawei and ZTE have already conquered Africa and Asia. Next stop: Latin America.

Source: CNNMoney.com

Date: 6/25/2009

Keys: International business, marketing, pricing, government

Link: http://money.cnn.com

Questions for discussion:

  • Are you surprised by China’s successful pricing strategy?
  • What can global competitors do in response to Chinese low-price strategies?
  • Are there lessons to be learned that relate to other industries such as automobiles, trucks, and other transportation vehicles? Explain your thinking.

Posted by & filed under Uncategorized.

Nielsen is out with a new report on media consumption by teens and the results are counter-intuitive to what we commonly believe to be the norm. According to the How Teens Use Media report (PDF),”teens exhibit media habits that are more similar to the total population than not.”

Source: CNET News

Date: 6/25/2009

Keys: Marketing research, new technologies

Link: http://news.cnet.com/8301-13846_3-10273344-62.html?tag=mncol

Questions for discussion:

  • Are you surprised by any of the items listed in the article that describe behaviours? If so, explain why.
  • Given this marketing information, what advice would you offer the advertising, television, Internet, newspaper and other media related industries that would be interested in this information?

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Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products.

Source: Clickz.com

Date: 6/25/2009

Keys: Advertising, marketing, Internet technology

Link: http://www.clickz.com/3634219

Questions for discussion:

  • Which opinions do you agree with and which do you not agree with that were expressed by Steve Balmer? Explain your thinking.
  • Do you think the PC (Personal Computer) will be replaced by other products such as hand-held devices?
  • How do you see the WWW connecting with various devices?

Posted by & filed under Uncategorized.

T.Boone Pickens: $300 oil. The billionaire former oil man says U.S. must wean itself from dependence on foreign oil.

Source: CNNMoney – video report

Date: 6/16/2009

Keys:
Government, economy, technology

Link: http://money.cnn.com

Questions for discussion:

  • Summarize the arguments presented by Mr. Pickens for change of U.S. consumer usage of energy. Do you agree or disagree with his arguments? Explain your thinking.
  • What should government’s role be in this discussion?
  • How can taxes be used to mitigate consumption and finance new energy sources?