Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  CNN’s Felicia Taylor explores how Oreo has remained an American favorite for a century.

Source: CNNMoney.com – video report

Date: 03/06/2012

Link:  http://money.cnn.com/video/news/2012/03/06/happy_100_oreo.cnnmoney/

Questions for discussion:

  • Why do you think Oreo has endured for 100 years?
  • Are you surprised to find out that Oreo sells well elsewhere in the world?
  • How would you develop this brand?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Social discovery apps like Highlight and Sonar are getting buzzed about but come with privacy concerns.

Source: CNNMoney.com – video report

Date: 03/10/2012

Link:  http://money.cnn.com/video/technology/2012/03/10/ts-sxsw-highlight-sonar.cnnmoney/

Questions for discussion:

  • Do you think these apps will become popular?
  • Where are they likely to be used?
  • Is there a business use for these apps in business settings, such as convention centers?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   When patients arrive at Woods Pharmacy & Prescription in Mountain View, Ark., pharmacist Dana Woods greets them by name. In a town of 3,000, where Woods has owned the $2 million pharmacy and soda fountain for 26 years, he usually also knows their parents, their children, and their medications.

Source:  Businessweek.com

Date: 03/08/2012

Link:  http://www.businessweek.com/articles/2012-03-08/end-of-days-for-independent-pharmacies

Questions for discussion:

  • Describe the retail pharmaceutical industry and the changes taking place.
  • Do you think this merger will be good or bad for small retailers?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:   Like many other successful entrepreneurs, Brian Wong worked at a startup before branching out on his own. He worked in business development at Digg, and though he was laid off he says he learned a lot from working there.

Source:  Sprouter.com

Date: 03/07/2012

Link:  http://sprouter.com/blog/hustle-and-hustle-smart-in-startups/

Questions for discussion:

  • What did you learn about entrepreneurship from Brian Wong?
  • How would you explain his success?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:   Shares in Green Mountain Coffee Roasters Inc (GMCR.O) tumbled 14 percent on Friday, on fears that it may lose its near monopoly in the U.S. single-cup coffee market after partner Starbucks Corp (SBUX.O) outlined plans to launch a rival coffee and espresso machine.

Source:  Reuters.com

Date: 03/09/2012

Link:  http://www.reuters.com/article/2012/03/09/us-greenmountaincoffeeroasters-shares-idUSBRE8280MF20120309

Questions for discussion:

  • Why have share values of the firm fallen?
  • How would you expect this part of the industry to develop?
  • What strategic thinking would you suggest?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Fuseproject founder Yves Behar shows off the One Laptop Per Child project’s latest invention.

Source: CNNMoney.com – video report

Date: 02/23/2012

Link:  http://money.cnn.com/video/technology/2012/02/23/t-ts-nextlist-olpc.cnnmoney/

Questions for discussion:

  • How do you think the creative product development process differs at a not-for-profit business like Fuseproject?
  • How do you think this product will affect development at for-profit manufacturers?
  • What other strategic planning decision stands out from what you would expect from a for-profit firm?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Staying home with small children while earning an income is a common dilemma among parents.  Amy Bouchard of Garinder, Maine, figured it out, turning her knack for whoopie pies into a profitable business.

Source: CNNMoney.com – video report

Date: 02/22/2012

Link:  http://money.cnn.com/video/smallbusiness/2012/02/22/smb_sbt_wicked_whoopies.cnnmoney/

Questions for discussion:

  • Explain the formula for this entrepreneurial success story?
  • How different do you think the management of the firm would be if there were no family members involved?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  CNNMoney’s Aaron Smith tests Aero Shot, the new caffeine inhaler that contains 100 mg of caffeine in one breathable serving.

Source: CNNMoney.com – video report

Date: 02/21/2012

Link:  http://money.cnn.com/video/news/2012/02/20/n_caffeine_inhaler.cnnmoney/

Questions for discussion:

  • Who might be interested in this sort of product?
  • What are the ethical and social responsibilities related to this product?
  • Do you think it will be successful?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.

Source:  eMarketer.com

Date: 02/24/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008862

Questions for discussion:

  • What explains this rate of growth?
  • At what point do you think it will level off?
  • How should marketing managers deal with this information?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:   Entrepreneur Matt Mullenweg recently said that his motivation isn’t to make money, it’s to change the world.

Source:  Sprouter.com

Date: 02/22/2012

Link:  http://sprouter.com/blog/matt-mullenweg-wordpress-automattic-profile/?utm_source=MadMimi&utm_medium=email&utm_content=22+February+2012+%2F%2F+Hottest+StartUps%2C+Events+%26+Resources&utm_campaign=Sprouter+Weekly%3A+February+22%2C+2013&utm_term=_0D_0AEntrepreneurship+Isn_E2_80_99t+About+Money_2C+It_E2_80_99s+About+Changing+the+World_0D_0A

Questions for discussion:

  • Describe the characteristics that make Matt Mullenweg an entrepreneur.
  • Are there any of these unique when compared to the general description of entrepreneurs?