Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:   (MoneyWatch)  Steve Jobs, General Patton, and Mother Teresa. They were leaders who broke the mold, using their uniqueness to do what no one else could do. What they had in common was that they were unique.

Source: MoneyWatch.com

Date: 02/08/2012

Link:  http://www.cbsnews.com/8301-505125_162-57372852/look-to-weaknesses-to-find-your-leadership-strengths/?tag=nl.e857

Questions for discussion:

  • Summarize the ideas expressed in this article about leadership?
  • What is your opinion of this line of thinking?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.

Source:  eMarketer.com

Date: 02/13/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008834&ecid=a6506033675d47f881651943c21c5ed4

Questions for discussion:

  • What does this research suggest to marketing managers, from a strategic planning point of view?
  • Do you think this phenomenon will affect overall advertising planning in the future?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’

Source: CNNMoney.com – video report

Date: 02/08/2012

Link:  http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/

Questions for discussion:

  • How have demographic changes in Japan affected business?
  • What are some ideas you would suggest to the management of malls and game developers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Petitions with over 250,000 signatures were delivered to Apple stores calling for reforms to working conditions in its suppliers’ factories.

Source: CNNMoney.com – video report

Link:   http://money.cnn.com/video/technology/2012/02/09/t-ts-change-org-signatures.cnnmoney/

Questions for discussion:

  • Do you think Apple is being singled-out when the concerns likely apply to any company manufacturing in China?
  • How should Apple’s management deal with group?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  (MoneyWatch)  COMMENTARY We’re all in business to sell something, but sometimes one of the best ways to do that is to give it away. For some owners, that tactic’s anathema — “I’m in business to sell, not to give” — but their attitude is short-sighted.

Source: MoneyWatch.com

Date: 02/07/2012

Link: http://www.cbsnews.com/8301-505143_162-57371972/sell-more-stuff-by-giving-it-away/?tag=nl.e857

Questions for discussion:

  • Do you agree with these marketing suggestions?
  • Using an example of a business you are familiar with, list two “give-away” strategies and how the firm would recoup the costs.

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:  Stocks are soaring, but investors who buy in now may still be getting a deal of a decade, based on metrics of how pricey the market is.

Source:  USAToday.com

Date: 02/08/2012

Link:   http://www.usatoday.com/money/perfi/stocks/story/2012-02-08/stocks-still-cheap/53017416/1

Questions for discussion:

  • Summarize the arguments made in this report?
  • Do you agree with them?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Commentary Tesla Motors is helping destroy the notion that electric vehicles are green cars with unfortunate compromises.

Source:  CNET.com

Date: 02/10/2012

Link:  http://news.cnet.com/8301-11386_3-57374536-76/teslas-model-x-finally-an-electric-car-we-all-want/

Questions for discussion:

  • Do you think this vehicle is “what we all want”?
  • How should the industry market the concept?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Skip college, work at a startup. That’s the idea behind a new two-year program called Enstittue that started accepting applications Tuesday.

Source:  Mashable.com

Date: 02/02/2012

Link:  http://mashable.com/2012/02/07/enstitute/

Questions for discussion:

  • What do you think of these arguments for learning on the job?
  • For which careers is attending college a better choice for more efficient learning?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Facebook founder Mark Zuckerberg grew the college dorm room startup to a global tech giant with more users than most countries’ populations.

Source: CNNMoney.com – video report

Date: 02/03/2012

Link:   http://money.cnn.com/video/technology/2012/02/02/f_game_changers_facebook.fortune/

Questions for discussion:

  • Who is Mark Zukerberg?
  • Do you think his engineering background affected the way he managed the development of the company?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The web hosting company has seen its market share increase exponentially since its first Super Bowl ad in 2005.

Source: CNNMoney.com – video report

Date: 02/02/2012

Link: http://money.cnn.com/video/technology/2012/02/01/t-bcos-godaddy-superbowl-ad.fortune/

Questions for discussion:

  • Why has GoDaddy been so successful using Super Bowl advertising?
  • Who is the target market?
  • What are the pros and cons of managing your own advertising production studios?