Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The world’s largest retailer launches a price war against the Web’s premier bookseller as the crucial holiday sales period looms.

Source: CNNMoney.com

Date: 10/16/2009

Keys: Marketing (p387), Economy (p66)

Link: http://money.cnn.com/2009/10/16/news/companies/walmart_amazon_books/index.htm?postversion=2009101617

Questions for discussion: 

  • Who do you think will win this battle for customers? Explain your answer.
  • Why is price so important in this situation?
  • Are the target markets that each company appeals to the same? Explain your answer.
  • How is buyer behavior important to understanding this story?

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google plans to launch an online store to deliver electronic books to any device with a Web browser, threatening to upset a burgeoning market for dedicated e-readers dominated by Amazon’s Kindle.

Source: Reuters.com

Date: 10/16/2009

Keys: Competing in world markets (p100), Marketing (p387)

Link:  http://www.reuters.com/article/internetNews/idUSTRE59E28H20091016

Questions for discussion:

  • Do you think Google’s strategy will work?
  • Does Google’s strategy have any competitive advantage over the competition? Explain your answer.

Posted by & filed under Part 4: Marketing Management.

Description: McDonald’s Corp. is staking its future in India on burgers made from mashed potatoes, peas and spices. Sumil Mittal says it’s a good bet. Mittal, 19, sits beneath the golden arches at a McDonald’s in Ambala, a small town 125 miles north of New Delhi. He’s eating the vegetarian McAloo Tikki sandwich, with french fries and a Coke, before seeing the new Bollywood movie, “Wake Up Sid.”

Source: Bloomberg.com

Date: 10/16/2009

Keys: Competing in world markets (p100), Marketing (p387), Business Ethics and social responsibility (p32)

Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=auX4o5c.BK70

Questions for discussion:

  • Do you think McDonald’s strategy in India is socially responsible? Explain your answer.
  • Do you think fast-food consumers in India are much different than consumers elsewhere – aside from the menu?
  • What risks are there for McDonald in India?

Posted by & filed under Part 4: Marketing Management.

Description:  The 2010 Buick Lacrosse CXS is a luxury sport sedan combining comfort riding and decent performance from V6 models.

Source: CNNMoney – video report
 
Date: 10/08/2009

Keys:  Marketing (p388), New product development (p420)

Link: http://money.cnn.com/video/luxury/2009/10/08/lux_peter_buick_lacrosse.cnnmoney/

Questions for discussion: 

  • Do you think this new vehicle will be successful? Explain your answer.
  • Do you think the problems associated with GM can be overcome?
  • Are the positive attributes associated with this vehicle sufficient to reposition the GM brand in consumers’ minds?

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: Goldman Sachs, Bank of America, Google, IBM and Intel are among the heavy-hitters due to open their books, giving the rally its first big challenge in weeks.

Source: CNNMoney.com

Date: 10/11/2009

Keys: Finance (p558), Economy (p66)

Link: http://money.cnn.com/2009/10/11/markets/sunday_lookahead/index.htm?postversion=2009101107

Questions for discussion: 

  • Explain why financial information released this week by these firms will likely influence the entire stock market?
  • Examine the changing stock market valuations of some of the stocks mentioned in this article during this week and the affect they have on the market as a whole. Explain what happened.

Posted by & filed under Part 4: Marketing Management.

Description: Dell Inc plans to launch a smartphone with Google’s Android mobile software on carrier AT&T’s network, a source said, marking the PC maker’s first foray into a cut-throat U.S. cellphone arena.

Source: Reuters.com

Date: 10/08/2009

Keys: Competing in world markets (p100), Marketing (p387)

Link:  http://www.reuters.com/article/newsOne/idUSTRE5965IP20091008

Questions for discussion:

  • Who is the target market for this sort of device?
  • How important is the brand to the customer when selecting a device?
  • What advantage or disadvantage does the Dell brand name have with these customers?
  • Do you think Dell’s entry into this market is going to succeed? Explain your answer.

Posted by & filed under Part 1 Business in a Global Environment.

Description: I’ve never seen Ralph Lauren in real life, but when he appeared on “Friends” a few years ago, he looked somewhat diminutive and not entirely in the first bloom of slenderness. So I wonder what he might have thought when a recently produced Ralph Lauren ad seemed to feature a model who last ate in 2004 and clearly enjoyed the attention of a plastic surgeon whose diet consisted entirely of mushrooms from the magic department of his local supermarket.

Source: CNET.com

Date: 10/09/2009

Keys: Business Ethics and social responsibility (p32), Marketing (p458)

Link:  http://news.cnet.com/8301-17852_3-10372127-71.html?tag=mncol

Questions for discussion:

  • Why do you think some people would say that this advertisement is socially irresponsible?
  • How would you have responded to the publicity if you were Ralph Lauren?
  • Do you think this advertisement might have been created in order to generate publicity for the company and its brand? Explain your answer.

Posted by & filed under Part 4: Marketing Management.

Description:  Former Mindspring CEO Mike McQuary enters the electric car market with the Wheego Whip.

Source: CNNMoney – video report
 
Date: 10/02/2009

Keys: Small business management (p140), Marketing (p388)

Link: http://money.cnn.com/video/technology/2009/10/02/tech_all_electric_car_wheego.cnnmoney/

Questions for discussion: 

  • Do you think the future belongs to small car companies? Explain why or why not?
  • Who would you select as the target market for these vehicles? 
  • Develop a simple marketing plan and explain your decisions.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Job cuts in the financial world are expected to persist for some time. But there are bright spots for MBAs, bond traders and investment bankers.

Source: CNNMoney.com

Date: 10/03/2009

Keys: HR (p286), Economy (p66)

Link: http://money.cnn.com/2009/09/30/news/companies/wall_street_jobs/index.htm?postversion=2009100320

Questions for discussion: 

  • Are there any differences in the hiring and firing practices of Wall Street HR departments and say, GM? Explain your answer.
  • What risk is there to firing employees, especially highly skilled financial specialists?
  • Are there alternatives to firing when revenues drop at a firm? Explain your answer.

Posted by & filed under Part 1 Business in a Global Environment.

Description: Three U.S. banks failed on Friday, bringing the total to 98 this year, as regulators continue to shutter financial institutions that are overwhelmed by bad loans and liquidity problems.

Source: Reuters.com

Date: 10/02/2009

Keys: Banking (p558), Economy (p66)

Link:  http://www.reuters.com/article/ousivMolt/idUSTRE59208120091003

Questions for discussion:

  • How are banks similar and yet different from other businesses?
  • Why have these banks failed?
  • How are the problems and successes of the economy reflected in the operations of the banks? Explain your thinking.