This article highlights the critical importance ofÃ‚Â making available funds to finance commercial real estate and the viability of the industry. Why might lenders be concerned about extending funds to some potential borrowers?
Stocks are worth what someone is willing to pay for them. But this is based on expected revenues and profits generated by the enterprise. Given this information, explain why AOL is now considered to be worth so much less than when the merger with Time Warner was announced in 2001?
Can you think of any new ways for AOL to capitalize on its brand name and customer base and create additional revenues?
If you routinely buy at least five songs per month, here’s good news from Napster: A new subscription plan nets you five DRM-free MP3 downloads and unlimited streaming for just $5 monthly. In other words, it’s like buying the songs you were buying anyway and getting unlimited streaming for free.
The dustbin of business failures is full of once sharply focused companies that lost their way because they diversified across too many markets. Market focus wasnÃ¢â‚¬â„¢t all that was lost. So were positive cash flow and a customer who, instead of seeing clear choices and remaining loyal, became confused and bought a competitorÃ¢â‚¬â„¢s product. This Ivey professor describes why market focus is imperative today and how managers can create and sustain it.
Google will begin allowing advertisers in the United States to use trademarked terms in their advertisements — including ones they don’t own — a move designed to revive its sagging ad revenue but likely to irk brands that are already chafing at Google’s fast-and-loose policy toward trademark protection.
There are a host of reasons why trademarks and brand names are legally registered as a means to protect the owners. GoogleÃ¢â‚¬â„¢s policy can hurt a firm in many ways: suppose a vendor of an unknown athletic footwear brand Ã¢â‚¬Å“XÃ¢â‚¬Â creates a Google ad using a well known brand Ã¢â‚¬Å“NikeÃ¢â‚¬Â to draw shoppers. For example, the Google ad might say Ã¢â‚¬Å“Nike runners at unbelievable pricesÃ¢â‚¬Â. However, after clicking on the ad, the shopper might be presented with the offer to buy brand Ã¢â‚¬Å“XÃ¢â‚¬Â instead. Do you think Google is Ã¢â‚¬Å“safeÃ¢â‚¬Â from irate vendors if it allows these sorts of trademark infringements?
Is this a good strategy for the vendors of brand Ã¢â‚¬Å“XÃ¢â‚¬Â to follow?