Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Microsoft Corp (MSFT.O) has yet to persuade investors that a deal to put its Windows software on Nokia Corp (NOK1V.HE) phones is not just two losers hoping to combine into one winner.

Source: Reuters.com
 
Date: 02/11/2011

Link: http://www.reuters.com/article/2011/02/11/us-microsoft-idUSTRE71A78Z20110211

Questions for discussion: 

  • Do you think this strategic alliance will be successful?
  • What  favorable and unfavorable outcomes might result from this collaboration?

Posted by & filed under Part 4: Marketing Management.

Description: THE next time consumers visit a Walgreens drugstore looking for something to soothe their achy heads, the company hopes they will reach for its private-label pain reliever and not a brand name.

Source:  NYTimes.com

Date: 02/10/2011

Link:  http://www.nytimes.com/2011/02/11/business/media/11adco.html?ref=business

Questions for discussion:

  • Do you think the use of digital media for this campaign is a good choice over traditional choices such as print and television?
  • Do you think buyer behavior is ready to change brands, as Walgreens hopes?
  • What factors do you think consumers consider when comparing store brand and national brands of products typically found in a Walgreen’s store.

Posted by & filed under Part 2 Starting and Growing Your Business, Part 6 Managing Financial Resources.

Description:  The storied franchise is the country’s only publicly-owned, non-profit major professional sports team.

Source:  CNNMoney.com – video report

Date: 02/04/2011

Link:  http://money.cnn.com/video/news/2011/02/04/n_green_bay_packers.cnnmoney/

Questions for discussion:

  • Do you think the ownership structure has an effect on the operation of the team?
  • What benefits and disadvantages are there to the team management because of this structure?
  • Why do you suppose  city government ownership isn’t more popular?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Sales of the Italian automaker rose 20% in North America in 2010 and big gains are being made in China.

Source:  CNNMoney.com – video report

Date: 02/04/2011

Link:  http://money.cnn.com/video/luxury/2011/02/04/lux_ferrari.cnnmoney/

Questions for discussion:  

  • Who is the target market for this firm?
  • Why have sales fluctuated?
  • How should the company handle these issues?
  • How do you think this market will change over the next five years?
  • Is there anything unethical or socially irresponsible  about driving these cars?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  With office cultures becoming more egalitarian and companies mindful of the bottom line, reserved spaces are becoming harder to find.

Source: Businessweek.com

Date: 02/04/2011

Link: http://www.businessweek.com/magazine/content/11_07/b4215081250566.htm

Questions for discussion: 

  • What does this article have to say about our attitudes toward car parking privileges?
  • Do you think they are a fair reflection of current attitudes?
  • What does this say about who we are when we go to work each day?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Media companies are making big bets on tablet-friendly newspapers and magazines — even as they bleed cash chasing a still-tiny audience.

Source: CNNMoney.com
 
Date: 02/05/2011

Link: http://money.cnn.com/2011/02/04/technology/ipad_magazines/index.htm

Questions for discussion: 

  • Who is the target market for this app?
  • Estimate the size of the potential market in terms of subscribers and dollars of revenue.
  • How worried should the firm be of competition?
  • How do you get your news?
  • How much would you be willing to pay for access to a news service?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: IT’S not easy being gray. For the first time ever, getting out of a car is no picnic. My back is hunched. And I’m holding on to handrails as I lurch upstairs.

Source:  NYTimes.com

Date: 02/05/2011

Link:  http://www.nytimes.com/2011/02/06/business/06aging.html?ref=business

Questions for discussion:

  • Summarize the basic points made in this report.
  • What are the primary opportunities and issues that are associated with the aging demographics in our population?
  • Do you agree with the sentiments expressed in the report?

Posted by & filed under Part 6 Managing Financial Resources.

Description:  U.S. stocks are taking a turn downward on Friday as Ford and Amazon tumble. Kristina Peterson, Kathleen Madigan and Donna Kardos Yesalavich report.

Source:  Marketwatch.com – video report

Date: 01/28/2011

Link:  http://www.marketwatch.com/video/asset/markets-hub-us-stocks-slide-as-ford-amazon-sink/37D6779C-DD28-4AD2-B771-D137898835D5

Questions for discussion:

  • Summarize the opinions made about the stock market.
  • Are you optimistic about the economy and the stock market?
  • Would you be a buyer or seller at this time?

Posted by & filed under Part 4: Marketing Management.

Description: The movie rental company has focused on cheaper, older films for its streaming catalog to keep costs down.

Source:  CNNMoney.com – video report

Date: 01/29/2011

Link:  http://money.cnn.com/video/technology/2011/01/28/tm_netflix_new_releases_expensive.fortune/

Questions for discussion:  

  • Who is the target market for this firm?
  • Do you think the firm has a sustainable business model?
  • How do you think this market will change over the next five years?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  A labor dispute between the National Football League and its players is threatening to bleed billions in revenue—and possibly cancel the 2011-12 season.

Source: Businessweek.com

Date: 01/27/2011

Link: http://www.businessweek.com/magazine/content/11_06/b4214058410168.htm

Questions for discussion: 

  • Summarize the issues in this situation.
  • How do you think it will be resolved?
  • Whose side is likely to win out in the end?
  • How does this labor dispute compare to others in the past?