Sure, for a year now, YouTube has trailed Hulu in the number of TV shows and films it offers, but in recent months all the momentum appeared to be with Google’s video site. That was until Thursday, when Hulu announced a partnership with Disney that at least one industry analyst believes has smashed YouTube’s chances of becoming an online hub for top TV shows and feature films
Keys: Marketing, distribution channels, strategic alliances,
H&R Block is one of several big brands making use of a video annotations feature released last summer by YouTube. The tax preparation company is running a Razorfish-designed YouTube game that lets users click on “hot spots” in videos that link to other YouTube videos or Web sites.
Housing is a major economic factor that determines employment and production levels in many related industries. This article provides a good illustration of the forces of supply and demand at work to set market prices for new and existing housing. Explain how that works.
Explain why some people would be motivated to buy, now that lower prices and interest rates have reduced the cost of housing?
Explain why some people would be motivated not to buy.
Recent reports suggest premium video portal Hulu is on the verge of selling a stake to Disney-ABC Television Group and hosting Disney/ABC content on the site. If a deal happens, Hulu — already backed by NBCU and News Corp. — will be just one partner short of achieving a monopoly among broadcast giants. And that missing partner is CBS.
Keys: Marketing, distribution channels, strategic alliances, technology
Questions for discussion:
What do you believe this strategy will mean for the participants? For customers? For competitors? Explain your thinking.
Hyundai Motor Co. Chairman Chung Mong Koo insisted the revamped Equus luxury sedan meet all regulations in the U.S., where HyundaiÃ¢â‚¬â„¢s flagship has never been sold. Now the U.S. unit has to figure out how to sell a car that costs as much as eight times more than its Accent compacts.