Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results.

Source: eMarketer.com

Date: Aug 21, 2019

Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging

Questions for discussion:

  • What does Dave Grzelak say to marketers?
  • Do you agree with his thinking?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: How artificial intelligence can make your team more human.

Source: Entrepreneur.com

Date: Aug 23, 2019

Link: https://www.entrepreneur.com/article/337870

Questions for discussion:

  • Summarize the highlights presented in this article.
  • Do you think people are becoming more receptive to data collection and machine driven communications?

 

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: If a potential global economic slowdown and recent market volatility has you worried, you should proceed with caution with your own investments.

Source: CNBC.com – video report

Date: Aug 24, 2019

Link: https://www.cnbc.com/2019/08/24/dan-ariely-on-portfolio-mistakes-you-want-to-avoid–during-volatility.html

Questions for discussion:

  • Summarize the investor thinking and behavior suggested by Professor Ariely.
  • Do you think he is right?
  • What would you suggest?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Apple’s iPhone is an incredible moneymaking machine. In the first three months of 2019, Apple sold $31 billion worth of iPhones. At the same time, the iPhone is becoming less important to Apple’s total sales as the smartphone industry stalls globally.

Source: CNBC.com – video report

Date: May 01, 2019

Link: https://www.cnbc.com/2019/04/30/apple-earnings-show-company-moving-beyond-iphone.html

Questions for discussion:

  • What is happening at Apple from a revenue and profit generating point of view?
  • Do you think the stock is a good choice going forward?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Gen Z keeps confounding Corporate America. They’ve shunned beer, they want companies to take political stands and they trust Kardashians to make their makeup choices. But perhaps the biggest surprise about this new cohort of teenagers is the most unexpected of all: They love the shopping mall.

Source: Bloomberg.com

Date: Apr 25, 2019

Link: https://www.bloomberg.com/news/articles/2019-04-25/are-u-s-malls-dead-not-if-gen-z-keeps-shopping-the-way-they-do?srnd=premium-canada

Questions for discussion:

  • What does the article say about changing attitudes towards malls?
  • What does this all mean for retail industry management?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The ruling is a ‘major victory for equal pay,’ one lawyer says

Source: MarketWatch.com

Date: Apr 29, 2019

Link: https://www.marketwatch.com/story/companies-must-hand-over-data-on-how-they-pay-men-vs-women-by-september-judge-says-2019-04-26?mod=mw_theo_homepage

Questions for discussion:

  • Why is this decision important?
  • What are the implications for management, unions, and individual employees?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

Source: eMarketer.com

Date: Apr 29, 2019

Link: https://www.emarketer.com/content/how-social-media-users-have-and-have-not-responded-to-privacy-concerns?ecid=NL1001

Questions for discussion:

  • Summarize the highlights presented in this article.
  • Do you think they suggest longer-term changes in consumer behaviors?
  • How should managers of socially interactive websites deal with these findings?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Niall Ferguson, a senior fellow at the Hoover Institution at Stanford University, says there are a few big things that every millennial should keep in mind when they start to earn and spend money.

Source: CNBC.com – video report

Date: Apr 29, 2019

Link: https://www.cnbc.com/2019/04/29/niall-ferguson-shares-financial-tips-for-successful-millennials.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Summarize what does Niall Ferguson has to say to young people about money?
  • How should Human Resources managers deal with these ideas?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Amazon disclosed on Friday that it spent $1.7 billion on video and music content in the first quarter, providing a new number that investors have previously been forced to predict.

Source: CNBC.com – video report

Date: Apr 26, 2019

Link: https://www.cnbc.com/2019/04/26/amazon-on-pace-to-spend-7-billion-on-video-and-music-content.html

Questions for discussion:

  • What competitive advantage does Amazon have in this marketplace?
  • What strategy would you suggest to management that would capitalize on the opportunities available to the firm?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: It boils down to family, friends, fun, purposeful work and money — in that order.

Source: Entrepreneur.com

Date: Apr 22, 2019

Link: https://www.entrepreneur.com/article/331932?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • What are the keys to happiness and success, according to Richard Branson?
  • What do you think about his thinking?
  • Do you think most successful business leaders subscribe to these ideas?