Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: The Wikimedia Foundation — which operates the Wikipedia project in more than 300 languages as well as other wiki projects — earlier this week announced the launch of a commercial product that would allow it to license its content to the large tech companies curating its content and serving it up online in search engines and social media sites.

?Source: MediaPost.com

Date: Mar 19, 2021

Link: https://www.mediapost.com/publications/article/361574/wikipedia-wants-tech-to-pay-up-for-content.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121791&hashid=TL8dDnMeSliWuSEzOPtYUA

Questions for discussion:

  • Will this change to the Wikipedia business model change the organization and its brand identity with users, in your opinion?
  • How else can Wikipedia drive growth?
    ?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: While Washington went into business with the drug companies, Europe was more fiscally conservative and trusted the free market.

?Source: NYTimes.com

Date: Mar 19, 2021

Link: https://www.nytimes.com/2021/03/20/world/europe/europe-vaccine-rollout-astrazeneca.html?

Questions for discussion:

  • What does the article say about differing governmental relationships with the pharmaceutical industry, as the world worked towards development of vaccines?
  • What were the costs and benefits of waving typical protocols?
  • How would you characterize the relationship between governments and industry?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: TORONTO — The Canada Infrastructure Bank is launching a program dedicated to upgrading transportation, clean power and internet networks in Indigenous communities, but advocates say the initiative doesn’t go far enough.

?Source: Yahoo.Finance.com

Date: Mar 19, 2021

Link: https://ca.finance.yahoo.com/news/infrastructure-bank-launches-indigenous-development-154913735.html

Questions for discussion:

  • What is the role of the Infrastructure Bank as it relates to the projects described in the report?
  • Why is financing a critical component of economic development in the regions mentioned?
  • What should the bank and players involved do to expedite infrastructure development?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: According to Euromonitor International, the gum industry’s market value hit $18.6 billion in 2020. Since 2015, Mars Wrigley has held 25% of the global brand share for chewing gum and a 40% portion in the U.S. The Covid-19 pandemic since it began in March 2020 has negatively impacted gum’s most prominent players and could negatively affect Mars Wrigley gum brands’ future.

Source: CNBC.com – video report

Date: Mar 16, 2021

Link: https://www.cnbc.com/2021/03/15/how-wrigleys-managed-to-dominate-the-chewing-gum-world-.html

Questions for discussion:

  • Why do you think gum has remained a staple candy item?
  • Why has the covid 19 pandemic reduced sales?
  • How can marketing increase sales?
  • Do you think the sale of the company was a good decision?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Alphabet CFO Ruth Porat joins ‘Influencers with Andy Serwer’ to discuss Google’s massive $7 billion investment in U.S. offices and new jobs.

Source: Yahoo.Finance.com – video report

Date: Mar 18, 2021

Link: https://ca.finance.yahoo.com/video/google-spend-7-billion-add-123804119.html

Questions for discussion:

  • How is the growth in Google in the U.S. and globally a sign of good economic development?
  • Who might not consider this expansion a good thing?
  • What do you think of this announcement?

 

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Most consumers (71%) expect brands to promote diversity and inclusion in their online advertising, but more than half (54%) don’t feel fully represented in online ads, per a study released by Facebook.

Source: MarketingDive.com

Date: Mar 09, 2021

Link: https://www.marketingdive.com/news/54-of-people-dont-feel-culturally-represented-in-online-ads-facebook-fin/596357/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What did the survey report about online advertising issues?
  • What do you think this mean for brands?
  • What would you recommend to brand managers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Dove soap maker Unilever will remove the word “normal” from its beauty and personal care products, as well as stop digital alterations of body shapes and skin color of models used in its advertising in a push to be more inclusive.

Source: CNBC.com

Date: Mar 08, 2021

Link: https://www.cnbc.com/2021/03/08/in-inclusivity-push-unilever-to-exclude-word-normal-from-beauty-products-.html

Questions for discussion:

  • What do you think of this decision, from an ethical and social responsibility point of view?
  • Do you think there is risk of consumer confusion?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Val Ackerman, Commissioner of the Big East, joins Yahoo Finance’s Julie Hyman and Alexis Christoforous to discuss equality for women athletes.

Source: Yahoo.Finance.com – video report

Date: Mar 08, 2021

Link: https://ca.finance.yahoo.com/video/leadership-sports-needs-see-more-185705762.html

Questions for discussion:

  • Why is it important for women to participate “at the table” of sports management and decision-making?
  • How should the athletic industry work with college sports to encourage more equitable participation rates for women in management and distribution of funding?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: There’s a growing debate whether it could help or hurt the environment

Source: CBC.ca

Date: Mar 06, 2021

Link: https://www.cbc.ca/news/business/bakx-natural-gas-co2-1.5938954

Questions for discussion:

  • Is natural gas a better energy solution in comparison to alternatives?
  • How should the industry be developed, in your opinion?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Here it is: Six Pixels of Separation – Episode #765 – Host: Mitch Joel. Welcome to the our second-ever live podcast recoding from Clubhouse (the new social audio app that is all the rage these days). This conversation was recorded on Tuesday, February 23rd, 2021. Our conversation this week is with someone I met many moons back on the speaking circuit, Kat Cole. Kat is a true force of nature. Many know her from her appearance on Undercover Boss, while most in the corporate world know the story of how she went from being a Hooters hostess out high school to becoming one of the executive vice presidents at Hooters of America. This lead her on a spectacular ascent to the role of President at Focus Brands (the holding company of Jamba, Auntie Anne’s, Cinnabon, Carvel, Shlotzsky’s, and many more), where she recently left. Kat is a seasoned executive and leader with deep expertise building global brands, businesses, and high performing teams. Now, she is focused on a few areas, including being a board member for both corporate and non-profit organizations, an investor and advisor, and someone who is also passionate about creating compelling content to help businesses grow and do better for the world. Kat has her Substack newsletter, Checking In With Kat Cole, and holds regular events and office hours in Clubhouse (where she commands an impressive following of over one million fans). Most recently she has launched, Audio Collective, along with forty other founding members/creators, as an agency to helps brands get more engaged in the Clubhouse community. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Mar 07, 2021

Link: https://www.sixpixels.com/articles/archives/kat-cole-on-state-of-leadership-live-from-clubhouse-this-weeks-six-pixels-of-separation-podcast/

Questions for discussion:

  • Summarize the key ideas discussed in the podcast.
  • What can business managers take away from the discussion with Kat Cole?