Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Americans may start to become more ‘social’ in the way they shop for homes, one analyst thinks

Source: MarketWatch.com

Date: Apr 03, 2019

Link: https://www.marketwatch.com/story/facebook-sets-its-sights-on-housing-should-zillow-be-worried-2019-04-03?mod=mw_theo_homepage

Questions for discussion:

  • What are the competitive advantages favoring Facebook in the real estate business?
  • Do you think consumers will respond to Facebook advertising for housing? Explain.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: New York (CNN Business)General Electric is a tiny player in the booming offshore wind market. But that will change soon — and it needs to, if the company wants to outgrow its exposure to fossil fuels. One major investment that illustrates GE’s interest: The Haliade-X, the world’s largest and most powerful offshore wind turbine.

Source: CNNMoney.com – video report

Date: Apr 02, 2019

Link: https://www.cnn.com/2019/04/02/investing/ge-offshore-wind-renewable-energy/index.html

Questions for discussion:

  • Why is GE moving into this field?
  • Why would large scale turbines fit GE’s business model better than smaller local structures?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching.

Source: eMarketer.com

Date: Apr 03, 2019

Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy

Questions for discussion:

  • What does the report say about the influence of social media on parental behavior?
  • What should strategic planning managers do with this information?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: From rental furniture to modular couches, the company is finding more and more ways to limit its use of raw materials.

Source: FastCompany.com

Date: Apr 03, 2019

Link: https://www.fastcompany.com/90328244/inside-ikeas-plan-to-reinvent-itself-as-a-circular-company

Questions for discussion:

  • What is driving the new business model?
  • What are the constraints the company will have to deal with?
  • Do you think the company should include recycling of other products from other manufacturers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Proposals to change recommendations and curb conspiracies were sacrificed for engagement, staff say.

Source: Bloomberg.com

Date: Apr 02, 2019

Link: https://www.bloomberg.com/news/features/2019-04-02/youtube-executives-ignored-warnings-letting-toxic-videos-run-rampant

Questions for discussion:

  • Summarize the key points made in this report related to the way management dealt with this issue.
  • What would you advise, going forward?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime.

Source: Telegraph.co.uk – video report

Date: Mar 26, 2019

Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/

Questions for discussion:

  • What are the competitive advantages for Apple in these markets?
  • How well do you think Apple will be received as it competes with others?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Lululemon Athletica Inc. (LULU.O 14.13%) shares soared to a record high on Thursday after the maker of upscale yogawear topped fourth-quarter estimates and its forecast eased concerns of decelerating sales.

Source: BNNBloomberg.ca – video report

Date: Mar 28, 2019

Link: https://www.bnnbloomberg.ca/lululemon-surges-to-record-high-after-near-flawless-execution-1.1236152

Questions for discussion:

  • Explain the firm’s success?
  • Do you think the best yet is to come for the firm?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast.

Source: eMarketer.com

Date: Mar 26, 2019

Link: https://www.emarketer.com/content/reddit-to-cross-100-million-in-ad-revenues-in-2019?ecid=NL1001

Questions for discussion:

  • What are some of the reasons the platform is attractive to some advertisers?
  • Why are some advertising managers reluctant to use the platform?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience.

Source: Entrepreneur.com

Date: Mar 28, 2019

Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Summarize the communications strategies presented?
  • Create a script for a product that follows this design and explain how it is supposed to communicate to the intended audience.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom.

Source: SixPixels.com – podcast

Date: Mar 26, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-663-bernadette-jiwa-tells-the-right-story/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key points Bernadette Jiwa presents in this podcast?
  • Do you agree with her advice to managers?