Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A little over a year ago, an anonymous Reddit user named Deepfakes changed the internet.

Source: FastCompany.com

Date: Apr 23, 2019

Link: https://www.fastcompany.com/90337767/deepfakes-started-a-war-on-whats-real-these-startups-are-racing-to-commercialize-it?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04232019

Questions for discussion:

  • How does this AI software development present opportunities for entrepreneurs?
  • What are the ethical and social issues related to the use of this software?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country.

Source: eMarketer.com

Date: Apr 23, 2019

Link: https://www.emarketer.com/content/pandora-appeals-to-advertisers-with-co-listening-data?ecid=NL1001

Questions for discussion:

  • How are listening behaviors changing?
  • What does “co-listening factor” mean?
  • How should management of firms like Pandora strategize in order to grow market share?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here it is: Six Pixels of Separation – Episode #665 – Host: Mitch Joel. Cal Newport is an Associate Professor of Computer Science at Georgetown University. In addition to researching cutting edge technology, he also writes about the impact of these innovations on society. Cal is the author of six books, including the recently published bestseller, Digital Minimalism and (a personal favorite) Deep Work, which argues that focus is the new I.Q. in the modern workplace.

Source: SixPixels.com – podcast

Date: Apr 07, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-665-cal-newport-on-digital-minimalism/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • What does Cal Newport have to say about technology and management?
  • Do you agree with his thinking?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: When Tiger Woods won The Masters on Sunday, it was an instant boon to everyone in business with him, directly or even indirectly, from sponsors like Nike and Monster Beverage to broadcaster CBS.

Source: YahooFinance.com – video report

Date: Apr 16, 2019

Link: https://finance.yahoo.com/news/taylormade-golf-ceo-adidas-sale-gave-us-freedom-to-sign-tiger-woods-jason-day-203237110.html

Questions for discussion:

  • How much “stock value” should investors attribute to the “Tiger affect”?
  • Why was the split from Adidas good for TaylorMade?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The factory, which currently makes battery packs and electric motors for the Model 3, will eventually be the biggest building in the world–with the world’s largest rooftop solar array.

Source: FastCompany.com

Date: Apr 15, 2019

Link: https://www.fastcompany.com/90334858/inside-teslas-100-renewable-design-for-the-gigafactory?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04162019

Questions for discussion:

  • How has Tesla designed for sustainability at the plant?
  • Do you think that by adopting these manufacturing designs Tesla is also contributing to their own car sales?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BYD, which built the battery in your ’90s cellphone, now produces more EVs than anyone—and it wants to sell them to you, soon.

Source: Bloomberg.com

Date: Apr 16, 2019

Link: https://www.bloomberg.com/news/features/2019-04-16/the-world-s-biggest-electric-vehicle-company-looks-nothing-like-tesla?srnd=businessweek-v2

Questions for discussion:

  • Summarize the growth story and the reasons for the firm’s success.
  • What are the messages to management at competitors like Tesla?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The U.S. tech industry is currently adding new jobs at almost 400% the rate of other fields, and it pays workers about twice as much too, according to jobs site Comparably.

Source: CNBC.com – video report

Date: Apr 12, 2019

Link: https://www.cnbc.com/2019/04/16/comparably-the-10-highest-paying-entry-level-jobs-in-tech.html

Questions for discussion:

  • What are the knowledge and skill sets needed for many of these jobs?
  • Do you think this trend of high pay will continue?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: What does parents’ downtime mean for marketers?

Source: eMarketer.com

Date: Apr 15, 2019

Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001

Questions for discussion:

  • What does the research say about social behaviors that would interest marketing management?
  • What are the greatest opportunities for management, according to the research?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements.

Source: CNBC.com – video report

Date: Apr 12, 2019

Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html

Questions for discussion:

  • Why is pricing so critical in this highly competitive environment?
  • How would you expect Netflix and other competitors to respond?
  • How else can management differentiate their brands?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to.

Source: FastCompany.com

Date: Apr 10, 2019

Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019

Questions for discussion:

  • Explain the change in thinking – by management and customers – that has led to this store design.
  • Should Ikea develop this concept at its suburban stores as well?