Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.”

Source: Media.Post.com

Date: Mar 08, 2021

Link: https://www.mediapost.com/publications/article/361176/lego-barbie-betty-crocker-kind-celebrate-intern.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121662&hashid=xIhhTnG4Qdmubrqstxmgaw

Questions for discussion:

  • Are these efforts to celebrate Women’s Day effective, in your opinion?
  • What benefits can the firms gain as a result of these campaigns?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in – the voices of the future, the customer and of those who see things differently are needed.

Source: MarketingWeek.com

Date: Mar 05, 2021

Link: https://www.marketingweek.com/tom-goodwin-boardroom-rethink-customers-better-served/

Questions for discussion:

  • What are the main ideas presented in this article about the disconnect between companies and their customers?
  • What role is the board of directors supposed to play?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Movie theaters in Chicago, Houston, Phoenix and Philadelphia have been open for months. But attendance remains low, not just because of public safety concerns—but because there isn’t much to see. Major studios are delaying their blockbusters, or releasing them straight to streaming.

Source: NPR.org

Date: Mar 04, 2021

Link: https://www.npr.org/2021/03/04/973474340/the-movie-industry-holds-its-breath-as-new-york-reopens-theaters

Questions for discussion:

  • Why is the opening of theatres in NYC so significant for the film industry?
  • What other businesses are affected by this development?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The U.S. economy has roared back to life in 2021, with first-quarter growth set to defy even the rosiest expectations as another fresh influx of cash looms. Manufacturing data Monday showed the sector at its highest growth level since August 2018. That report from the Institute for Supply Management in turn helped confirm the notion among economists that output to start the year is far better than the low single-digit growth many had been predicting in late 2020

Source: CNBC.com – video report

Date: Mar 02, 2021

Link: https://www.cnbc.com/2021/03/02/10percent-gdp-growth-the-us-economy-is-on-fire-and-is-about-to-get-stoked-even-more.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What does the report say about the economy at this time and the reasons?
  • What do you think this means for employment and the stock market?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Government has almost doubled its investment to nearly $5 billion during the pandemic to help women-led businesses

Source: FinancialPost.com

Date: Feb 26, 2021

Link: https://financialpost.com/entrepreneur/what-the-federal-government-has-to-offer-small-businesses-led-by-women

Questions for discussion:

  • Summarize some key opportunities available to small businesses led by women.
  • Do you think these programs are enough help?
  • What else could be done, in your opinion?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Here it is: Six Pixels of Separation – Episode #764 – Host: Mitch Joel. Ethan Kross is one of the world’s leading experts on controlling the conscious mind. A professor in the University of Michigan’s Psychology Department and its Ross School of Business, he studies how the conversations people have with themselves impact their health, performance, decisions and relationships. He moved to the University of Michigan in 2008, where he founded the Emotion & Self Control Laboratory. Ethan’s new book is Chatter – The Voice in Our Head, Why It Matters, and How to Harness It. The book explores the silent conversations we have with ourselves. Interweaving groundbreaking behavioral and brain research from his lab with real-world case studies — from a pitcher who forgets how to pitch, to a Harvard undergrad negotiating her double life as a spy — Kross explains how these conversations shape our lives, work, and relationships. He warns that giving in to negative and disorienting self-talk — what he calls “chatter” — can tank our health, sink our moods, strain our social connections, and cause us to fold under pressure. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Feb 28, 2021

Link: https://www.sixpixels.com/podcast/archives/spos-764-ethan-kross-on-the-power-and-problem-of-self-talk/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key ideas discussed in the podcast.
  • How do think this line of thinking can help people in business settings?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it can hold on to that strategy to keep growing in 2021.

Source: Yahoo.Finance.com – video report

Date: Mar 05, 2021

Link: https://finance.yahoo.com/news/etsys-pandemic-cornerstone-was-masks-now-its-showing-it-can-move-on-212303285.html

Questions for discussion:

  • How has Etsy managed to grow by selling masks?
  • Why are investors excited by Etsy’s performance in 2020?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Apple shareholders on Tuesday voted to approve compensation for Apple executives, including an equity package announced last year that could net CEO Tim Cook 1 million new shares, if the company hits certain goals.

Source: CNBC.com

Date: Feb 23, 2021

Link: https://www.cnbc.com/2021/02/23/apple-shareholders-meeting-2021-approve-tim-cook-pay.html

Questions for discussion:

  • How do we know that Apple shareholders are satisfied with the performance of the company and its management?
  • How has acquisition allowed Apple to grow?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Pre-pandemic reports predicted a surge in experiential marketing. Consumers craved experiences meant to educate, entertain and engage. However, as 2020 continued, virtual events forced the industry into a blended reality.

Source: MediaPost.com

Date: Feb 17, 2021

Link: https://www.mediapost.com/publications/article/360664/5-ways-to-solve-hybrid-experience-design.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121523&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

  • Summarize the communications strategies described in this article.
  • What does the report say about experimenting with technologies to optimize relationships with customers?
  • What do you think about this orientation?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use video as a marketing tool, up from 61% just five years ago.

Source: Entrepreneur.com

Date: February 22, 2021

Link: https://www.entrepreneur.com/article/363797?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • What does the article say about the use of video as a communications tool for firms?
  • What is meant by “storytelling”?
  • Create a short example using this technique by preparing a marketing video script for a hypothetical start-up company.