Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: (Reuters) – General Motors Co’s <GM.N> U.S. workforce productivity has declined since the automaker recovered from a 2009 bankruptcy, even as its profit per employee has risen, a Reuters analysis shows.

Source: Yahoo.Finance.com

Date: Oct 04, 2019

Link: https://finance.yahoo.com/news/behind-gm-strike-declining-productivity-213655945.html

Questions for discussion:

  • How does the productivity issue affect employment, investment, and marketing of GM products?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: At one of the world’s largest synthetic biology conferences this week, a food truck handed out papaya and yogurt samples to hundreds of attendees. The papaya wasn’t any ordinary papaya: It was a genetically engineered fruit that Dr. Dennis Gonsalves designed to be naturally resistant to the ringworm virus. Because of his invention, pesticide use dropped in Hawaii and production flourished.

Source: CNBC.com

Date: Oct 03, 2019

Link: https://www.cnbc.com/2019/10/03/synbiotech-showed-the-real-future-of-silicon-valley-biology.html

Questions for discussion:

  • What does this article suggest is happening in this field?
  • What should businesses people and investors consider?
  • What sort of new products do you think are likely to be introduced in the near future?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Would you pay $500,000 … for a bag? In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at its inception in 1984. Here’s what happened in between, elevating the Birkin from an expertly-crafted leather accessory to the ultimate status symbol and collector’s item.

Inside the intense world of Birkin bag collectors, who pay up to $500,000 for one bag from CNBC.

Source: CNBC.com – video report

Date: Sep 24, 2019

Link: https://www.cnbc.com/video/2019/09/24/birkin-bag-collectors-pay-thousands-for-one-bag.html /2019/09/24/birkin-bag-collectors-pay-thousands-for

Questions for discussion:

  • Explain the communication strategy directed at customers?
  • How is this a luxury brand?
  • Does a “Birkin bag purchase” qualify as an “investment”? Explain.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fast-fashion discards are being shredded, and the fibers can be used in new garments.

Source: Bloomberg.com

Date: Sep 27, 2019

Link: https://www.bloomberg.com/news/features/2019-09-27/h-m-wants-more-customers-to-recycle-their-old-clothes?srnd=businessweek-v2

Questions for discussion:

  • What are the benefits to the firm for this effort?
  • Do you think that most consumers are aware of the impact their used clothing has on the environment?
  • How should the firm communicate this effort to customers and the community at large?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

Source: eMarketer.com – podcast

Date: Sep 25, 2019

Link: https://www.emarketer.com/content/podcast-the-weekly-listen-airbnb-ipo-and-facebook-acquires-mind-reading-wristband-company?ecid=NL1001

Questions for discussion:

  • What are the highlights in this podcast that would interest marketers and investors?
  • Do you see potential problems for any firms mentioned?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Melius Energy’s process creates bitumen that’s non-toxic to marine life and its containers float in water for easy recovery in case of an accident

Source: FinancialPost.com

Date: Sep 27, 2019

Link: https://business.financialpost.com/commodities/energy/alberta-based-company-tests-shipping-oilsands-in-solid-form-to-china-as-way-around-oil-tanker-ban

Questions for discussion:

  • What is the primary problem facing Canadian oil producers?
  • Does this technology solve that problem?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Japan Airlines JAPSY, -2.43%   has a feature in its booking process that indicates where young children are seated on its flights. When passengers traveling with a child who is less than two years old select their seats, a child icon will appear on those seats when others go select their seats.

Source: MarketWatch.com

Date: Sep 27, 2019

Link: https://www.marketwatch.com/story/this-airline-will-tell-you-where-babies-are-seated-on-your-flight-2019-09-27?mod=mw_theo_homepage

Questions for discussion:

  • Do you think this is a good idea?
  • How might it backfire on the airline company?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The first gas station in the U.S. that has been completely transitioned from a petroleum station to exclusively charging EVs opened Thursday in Takoma Park, Maryland. RS Automotives, the local gas station, has been around since 1958.

Source: CNBC.com

Date: Sep 26, 2019

Link: https://www.cnbc.com/2019/09/26/first-gas-station-to-ditch-oil-for-electric-vehicle-charging-now-open.html

Questions for discussion:

  • Is this a sign of the times?
  • Do you think it is too early to be so narrowly defined in the marketplace?
  • What other services or products could be partnered with this business?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Vaping-related lung illnesses have been on the rise, and investigations are underway by federal and state health departments.

Source: NYTimes.com

Date: Sep 20, 2019

Link: https://www.nytimes.com/2019/09/20/business/walmart-vaping-e-cigarette-sales.html

Questions for discussion:

  • Do you think Walmart’s decision is driven by ethics and social responsibility?
  • What else might explain the decision at this time?
  • Do you think it will trigger similar decisions by other retailers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: Several investors have been wary of incorporating environmental, social and governance standards into their strategies. However, two investors think increased attention to ESG will be the best way to improve returns.

Source: CNBC.com

Date: Sep 19, 2019

Link: https://www.cnbc.com/2019/09/19/theres-a-great-correlation-between-a-good-company-culture-and-profits-esg-investors-say.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • “Shareholders are important and will always be incredibly important, but their highest returns will come if a company is good in its management, if a company is sustainable and has good governance.” Do you agree with this sentiment?
  • Discuss the related arguments for and against.