Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Struggling J.C. Penney (JCP) best brace for an avalanche that has been set in motion by the death of longtime foe Sears.

Source: Yahoo.Finance.com – video report

Date: Oct 18, 2018

Link: https://finance.yahoo.com/news/sears-bankruptcy-will-rock-j-c-penney-foundation-200803793.html

Questions for discussion:

  • Why did Sears fail?
  • Why will the Sears bankruptcy be bad for J.C. Penney?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The holiday season is approaching, and with it the holiday toy wars.

Source: Yahoo.Finance.com – video report

Date: Oct 18, 2018

Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html

Questions for discussion:

  • What is the strategy Target is using for this toy buying season?
  • Are they targeting kids or their parents?
  • Do you think they will succeed with this seasonal approach to selling to this segment?
  • Which other segments could possibly work as well in your view?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats

Source: NYTimes.com

Date: Oct 19, 2018

Link: https://www.nytimes.com/2018/10/19/business/quaker-foods-pepsi-oat-milk.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • Who is the target customer for this product?
  • Which other products is Quaker competing against for consumer preference?
  • What would motivate consumers to buy this product?
  • Do you think Quaker will succeed?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Britney Spears is hitting Vegas one more time. And who can blame her?

Source: Fortune.com

Date: Oct 19, 2018

Link: http://fortune.com/2018/10/19/britney-spears-las-vegas-residency/

Questions for discussion:

  • Why is the “Las Vegas strategy” working well for some artists?
  • How else can they respond to the technology disruption taking place in the industry?
  • How can lesser known artists deal with this new business environment?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively.

Source: eMarketer.com

Date: Oct 18, 2018

Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001

Questions for discussion:

  • What should managers take away from this research?
  • How should this information be integrated with strategic plans?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Smart mirror streams live fitness classes

Source: CBSNews.com – video report

Date: Oct 11, 2018

Link: https://www.cbsnews.com/video/this-smart-mirror-puts-a-personal-trainer-in-your-reflection/

Questions for discussion:

  • Aside from physical fitness, what are some other applications for this technology that you think can use this technology?
  • Describe the user profile for this product.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Shares of fintech company Square plunged as much as 15 percent Thursday after the company lost its CFO Sarah Friar.

Source: CNBC.com – video report

Date: Oct 11, 2018

Link: https://www.cnbc.com/2018/10/11/square-plunges-15percent-after-losing-its-cfo.html

Questions for discussion:

  • Why has the value of the firm’s shares fallen?
  • What does this report say about the relationship between management and a firm’s share value?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In a new book, journalist Nathan Schneider positions cooperative businesses as both radical and traditional–and says all businesses should move toward more democracy.

Source: FastCompany.com

Date: Oct 12, 2018

Link: https://www.fastcompany.com/90249347/why-the-cooperative-model-needs-to-be-at-the-heart-of-our-new-economy?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=10122018

Questions for discussion:

  • How are large-scale cooperative organization structures different from tradition corporate structures?
  • How is managing and leading different?
  • Why do you suppose there are not more cooperative business organizations?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: DeepMind has struck a critical new partnership with Unity Technologies, the game-development platform used by half the world’s mobile games, including Temple Run and Hearthstone: Heroes of Warcraft, and it’s one that could also help its nascent business.

Source: Forbes.com

Date: Oct 10, 2018

Link: https://www.forbes.com/sites/parmyolson/2018/10/10/the-world-of-warcraft-method-why-googles-deepmind-is-training-ai-in-virtual-worlds/#5d2f39bcd170

Questions for discussion:

  • What does the report say about the direction AI is headed?
  • Which sorts of applications for AI can you envision in the near future?
  • Which businesses will be affected (disrupted) by these developments in AI?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium?

Source: FastCompany.com – video report

Date: Oct 10, 2018

Link: https://www.fastcompany.com/90248568/snap-is-making-whatever-comes-after-tv?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=10102018&mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D

Questions for discussion:

  • Why do you suppose Snap is attempting to develop these programs?
  • How can they increase audience use and sharing?
  • How can they be monetized?