Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Amazon (AMZN) founder and CEO Jeff Bezos is a once in a generation inventor that has fundamentally changed how humans buy stuff and interact with the internet.

Source: Yahoo.Finance.com

Date: Feb 03, 2021

Link: https://ca.finance.yahoo.com/news/amazon-ceo-jeff-bezos-is-stepping-down-heres-why-amazon-stock-isnt-crashing-230652383.html

Questions for discussion:

  • From a managerial point of view, explain why Amazon stock is basically unaffected by the news of Jeff Bezos’ decision to step down.
  • From a marketing point of view, where do you think Amazon is headed under Andy Jassy’s leadership?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Budweiser becomes the latest major advertiser to skip the Super Bowl, but the first to publicly divert its big game media spend to a purpose-driven effort.

Source: MarketingDive.com – video report

Date: Jan 25, 2021

Link: https://www.marketingdive.com/news/budweiser-skips-super-bowl-reallocates-ad-budget-to-covid-19-support/593751/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-25%20Marketing%20Dive%20Newsletter%20%5Bissue:32056%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What are the pros and cons of Budweiser’s decision?
  • How would you manage the public relations related to this decision?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Innovative new strategies will be table stakes for retailers in 2021, according to a new report from Deloitte.

Source: INC.com

Date: Jan 28, 2021

Link: https://www.inc.com/anna-meyer/retail-strategies-covid-growth-deloitte-2021.html

Questions for discussion:

  • What are the suggestions presented in this article?
  • Do you agree with this line of thinking?
  • What else would you advise retailers at this time?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Netflix has announced that “Bridgerton,” the Regency-era romantic drama from producer Shonda Rhimes, has become its most-watched original series to date.

Source: MediaPost.com

Date: Jan 28, 2021

Link: https://www.mediapost.com/publications/article/360030/bridgerton-is-netflixs-most-watched-series-ever.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121247&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

  • Why was Bridgerton so successful, in your opinion?
  • Is there a formula for Netflix product success?
  • What does this report suggest is the likely future for television production?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares in Canadian technology company BlackBerry are changing hands at their highest level in almost a decade on Monday, as investor enthusiasm for the once high-flying stock has mysteriously returned.

Source: CBC.ca

Date: Jan 26, 2021

Link: https://www.cbc.ca/news/business/blackberry-stock-price-1.5886326

Questions for discussion:

  • What is happening at BlackBerry?
  • What explains the sudden interest in the firm and its stock value?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the year looking more alike than ever.

Source: eMarketer.com – podcast

Date: Jan 28, 2021

Link: https://www.emarketer.com/content/will-travel-advertising-recover-do-social-platforms-look-too-similar-what-will-happen-whatsapp?ecid=NL1001

Questions for discussion:

  • Summarize the highlights in this podcast related to the travel industry?
  • What does this mean from a financial and marketing perspective?
  • What should investors consider?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here it is: Six Pixels of Separation – Episode #759 – Host: Mitch Joel. If we have learned anything during this pandemic, it is this: the brands that are either purely digital or the ones with a strong digital component felt much less pain. Look no further than the value of a company like Amazon or the incredible rise of Shopify. Watching so many entrepreneurs turn their small businesses into something more “digital” is a sight to behold. Scott Devine and his business, Scott’s Bass Lessons, is a great case study. We’re about to hear my many worlds collide in this episode, so I hope that you will stick with it and enjoy the ride. One of my favorite YouTube channels is Scott’s Bass Lessons. I love the way Scott Devine plays the bass, teaches the bass, and his mini-documentaries and interviews. He’s inspiring. It turns out that I am not alone. But that’s just one small part of what makes Scott unique. He’s best known for his online bass school, Scott’s Bass Lessons. SBL (for short) isn’t just the biggest online school for bassists, it’s the biggest online school for any instrument (put aside institutions that teach multiple instruments). Scott prefers to call it the “Netflix for bass players.” And in the last decade, he’s built the company into an operation with nearly 25,000 students/customers. What moved him from gigging to teaching? How does he keep his students so engaged online? Scott is a real triple-threat when it comes to music (he can play, teach, and market his business). I’ve been a fan since of his since I first started watching his videos, and his journey is a fascinating one that has led to millions of views and millions of fans and followers and a growing business. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Jan 24, 2021

Link: https://www.sixpixels.com/podcast/archives/spos-759-scott-devine-on-building-a-thriving-online-business-no-gimmicks/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the entrepreneurial online journey taken by Scott Devine as he built his brand?
  • How has online business development changed since he started?
  • How has social media affected online business development?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: TGI Fridays CEO Ray Blanchette said that President Joe Biden’s proposal to eliminate the tipped minimum wage would likely result in fewer hours for the chain’s waitstaff and higher menu prices.

Source: CNBC.com – video report

Date: Jan 22, 2021

Link: https://www.cnbc.com/2021/01/22/tgi-fridays-ceo-says-ending-the-tipped-minimum-wage-would-boost-prices.html

Questions for discussion:

  • What are the arguments for and against the decision to raise wages for these jobs?
  • What would you like to see done?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Chevrolet is teaming up with Walt Disney World to reveal the all-electric Chevrolet Bolt EUV and Bolt EV on Feb. 14.

Source: MediaPost.com – video report

Date: Jan 20, 2021

Link: https://www.mediapost.com/publications/article/359734/chevrolet-partners-with-disney-for-bolt-reveal.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121157&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • Do you think co-branding is a good idea for Disney and GM?
  • What are the risks and benefits for each firm?
  • What ideas come to your mind when you think anout Disney? GM?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Mackey, co-founder and CEO of Whole Foods Market, talks retail expansion and new product development with fellow Texas entrepreneur Aishwarya Iyer, founder of olive oil upstart Brightland.

Source: INC.com

Date: Jan 20, 2021

Link: https://www.inc.com/magazine/202102/graham-winfrey/whole-foods-brightland-john-mackey-aishwarya-iyer-mentorship.html

Questions for discussion:

  • What is the formula for success, as recommended in this report?
  • Develop a brief business plan for a product of your choosing that follows the suggestions made in the report.