Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Modern Monetary Theory (MMT) is gaining traction in American politics, energizing the progressive left and roiling deficit hawks. Stephanie Kelton, who advised Bernie Sanders’ 2016 presidential campaign, explains the basics.

Source: CNBC.com – video report

Date: Mar 08, 2019

Link: https://www.cnbc.com/video/2019/03/01/stephanie-kelton-explains-modern-monetary-theory.html

Questions for discussion:

  • Summarize the key points that explain the theory and the debate?
  • What are your thoughts on the matter?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: It’s being called the largest private real-estate development in the history of the United States: Hudson Yards, a collection of shopping centers, restaurants, apartments and office buildings on Manhattan’s west side.

Source: MarketWatch.com

Date: Mar 16, 2019

Link: https://www.marketwatch.com/story/new-yorks-super-mall-hudson-yards-opens-this-weekend-and-here-are-the-reviews-so-far-2019-03-15?mod=mw_theo_homepage

Questions for discussion:

  • Why is this development concept controversial?
  • Who are the likely target customers?
  • Can this mall draw shoppers away from traditional shopping and tourist districts in NYC, in your opinion?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Will cross $200 million by 2020

Source: eMarketer.com

Date: Mar 13, 2019

Link: https://www.emarketer.com/content/us-esports-ad-revenues-will-grow-25-in-2019?ecid=NL1001

Questions for discussion:

  • What is happening in this area of entertainment?
  • Besides advertising, what else is driving revenue growth in this industry?

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description: The lost art of dividend investing

Source: CNBC.com – video report

Date: Mar 01, 2019

Link: https://www.cnbc.com/video/2019/02/28/the-lost-art-of-dividend-investing.html

Questions for discussion:

  • What is the history of dividend payouts as a means to share business wealth creation with investors?
  • How has it changed?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The industry churned out 100 billion pieces of clothing for 7 billion people in 2015. The problem is so bad, some brands are burning unsold inventory. The waste has got to stop.

Source: FastCompany.com

Date: Mar 02, 2019

Link: https://www.fastcompany.com/90311509/we-have-to-fix-fashion-if-we-want-to-survive-the-next-century?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=03022019

Questions for discussion:

  • What does the report say about the problems related to production and marketing in the fashion industry?
  • What are the recommended solutions?
  • Do you think businesses and consumers will respond to these solutions?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: A study released in January found out how much people would need to be paid to deactivate their Facebook accounts for four weeks: “The median valuation was around $100 dollars a month,” Stanford economics professor, Matthew Gentzkow, who co-authored the study told Recode.

Source: CNBC.com

Date: Mar 01, 2019

Link: https://www.cnbc.com/2019/03/01/stanford-nyu-study-what-youd-have-to-pay-people-to-get-off-facebook.html

Questions for discussion:

  • What does the article say about FB users and their attitudes towards social media in general?
  • What should FB management take away from this research?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.

Source: eMarketer.com

Date: Mar 01, 2019

Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001

Questions for discussion:

  • What is the problem facing managers, according to this research?
  • What are the recommendations?

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources, Uncategorized.

Description: Although many students may sulk at requiring additional classes, a finance class will create beneficial knowledge for the next generation of career-oriented adults.

Source: KSUSentinel.com

Date: Mar 04, 2019

Link: http://ksusentinel.com/2019/03/04/opinion-finance-course-should-be-required/

Questions for discussion:

  • What are the primary arguments for making a course mandatory?
  • Do you think it would help solve personal financial problems such as the burden of debt?
  • Would it make for better employees entering the workforce?
  • What content would you recommend for an undergraduate course in personal finance?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Do you have a work bestie? It can be good for your career and your overall well-being, according to a new study by LinkedIn.

Source: Yahoo.Finance.com – video report

Date: Feb 26, 2019

Link: https://finance.yahoo.com/news/how-work-friendships-can-helpand-hurtyour-career-173701272.html

Questions for discussion:

  • Summarize what the report says about relationships and their affect on career development?
  • What do you think about the assessment?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

Source: eMarketer.com

Date: Feb 25, 2019

Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001

Questions for discussion:

  • Summarize the key points in the research data.
  • How should managers deal with these issues they face?