Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: From rental furniture to modular couches, the company is finding more and more ways to limit its use of raw materials.

Source: FastCompany.com

Date: Apr 03, 2019

Link: https://www.fastcompany.com/90328244/inside-ikeas-plan-to-reinvent-itself-as-a-circular-company

Questions for discussion:

  • What is driving the new business model?
  • What are the constraints the company will have to deal with?
  • Do you think the company should include recycling of other products from other manufacturers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Proposals to change recommendations and curb conspiracies were sacrificed for engagement, staff say.

Source: Bloomberg.com

Date: Apr 02, 2019

Link: https://www.bloomberg.com/news/features/2019-04-02/youtube-executives-ignored-warnings-letting-toxic-videos-run-rampant

Questions for discussion:

  • Summarize the key points made in this report related to the way management dealt with this issue.
  • What would you advise, going forward?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime.

Source: Telegraph.co.uk – video report

Date: Mar 26, 2019

Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/

Questions for discussion:

  • What are the competitive advantages for Apple in these markets?
  • How well do you think Apple will be received as it competes with others?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Lululemon Athletica Inc. (LULU.O 14.13%) shares soared to a record high on Thursday after the maker of upscale yogawear topped fourth-quarter estimates and its forecast eased concerns of decelerating sales.

Source: BNNBloomberg.ca – video report

Date: Mar 28, 2019

Link: https://www.bnnbloomberg.ca/lululemon-surges-to-record-high-after-near-flawless-execution-1.1236152

Questions for discussion:

  • Explain the firm’s success?
  • Do you think the best yet is to come for the firm?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast.

Source: eMarketer.com

Date: Mar 26, 2019

Link: https://www.emarketer.com/content/reddit-to-cross-100-million-in-ad-revenues-in-2019?ecid=NL1001

Questions for discussion:

  • What are some of the reasons the platform is attractive to some advertisers?
  • Why are some advertising managers reluctant to use the platform?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience.

Source: Entrepreneur.com

Date: Mar 28, 2019

Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Summarize the communications strategies presented?
  • Create a script for a product that follows this design and explain how it is supposed to communicate to the intended audience.

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom.

Source: SixPixels.com – podcast

Date: Mar 26, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-663-bernadette-jiwa-tells-the-right-story/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key points Bernadette Jiwa presents in this podcast?
  • Do you agree with her advice to managers?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Have tech companies gotten so big that it’s bad for the economy?

Source: CNBC.com – video report

Date: Mar 20, 2019

Link: https://www.cnbc.com/2019/03/20/fortt-knox-big-tech-breakup.html?forYou=true

Questions for discussion:

  • Summarize and evaluate the arguments presented in this debate.
  • What do you think will happen?
  • How would this affect these businesses and their customers going forward?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In Shanghai’s southeastern district of Xujiahui, Colonel Sanders’s smiling visage looms over the restaurant entrance, as it does at thousands of KFC locations around the globe. But step inside, and it quickly becomes clear that this is no ordinary KFC.

Source: Bloomberg.com

Date: Mar 20, 2019

Link: https://www.bloomberg.com/news/articles/2019-03-20/yum-china-is-building-the-kfc-of-the-future?srnd=businessweek-v2

Questions for discussion:

  • What is motivating the firm to use AI in stores?
  • What information does this new technology provide to management?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: In this new series, I’ll be interviewing top CEOs about how they lead day-to-day. Andi Owen, who took over as CEO of furniture maker Herman Miller in August 2018, shared some candid insights about what she has learned in her new role, and why her comfort zone is a steep learning curve.

Source: LinkedIn.com

Date: Mar 18, 2019

Link: https://www.linkedin.com/pulse/life-ceo-set-direction-communicate-often-inspiring-adam-bryant?trk=eml-email_feed_ecosystem_digest_01-recommended_articles-14-Unknown&midToken=AQH86xox7ZmKaQ&fromEmail=fromEmail&ut=0oKN0FSaq6ZoE1

Questions for discussion:

  • What are the key leadership strategies employed by Andi Owen?
  • How does the interview describe her thinking about management of the firm, employees and herself?