It’s undeniable that the going rate for information on the internet is “free.” That’s meant big trouble for newspapers, which have seen nearly all of their traditional roles usurped by better, faster, free online services over the past few years. Source: Wired.com Date: 7/14/2009 Keys: Advertising, Internet technology Link: http://www.wired.com/dualperspectives/article/news/2009/07/dp_newspaper_wired0714  Questions for discussion: Summarize… Read more »
Posts Tagged: advertising
Marketers to Cut U.S. Social Network Ad Spend in ’09
EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy. Source: Clickz.com Date: 7/09/2009 Keys: Advertising, Internet technology Link: http://www.clickz.com/3634342 Questions for discussion:… Read more »
Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach
The anti-smoking Truth campaign has turned to ad-supported music site Imeem for its most extensive social media effort thus far, a multi-band concert that was streamed live on the site following a month of interactive promotions. Source: Clickz.com Date: 6/29/2009 Keys: Advertising, social marketing, Internet technology Link: http://www.clickz.com/3634240 Questions for discussion: Do you think this… Read more »
Ballmer Strikes Cynical Tone on the Future of Ad Spending
Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products. Source: Clickz.com Date: 6/25/2009 Keys: Advertising, marketing, Internet… Read more »
Google Relaxes Trademark Restrictions in Ads
Google will begin allowing advertisers in the United States to use trademarked terms in their advertisements — including ones they don’t own — a move designed to revive its sagging ad revenue but likely to irk brands that are already chafing at Google’s fast-and-loose policy toward trademark protection. Source: Clickz.com Date: 5/15/2009 Keys: Marketing, advertising,… Read more »
News Corp. Sees Big Drop in MySpace Ad Revenue
News Corp. reported a 16 percent decline in ad revenue within its Fox Interactive Media (FIM) subsidiary, which includes MySpace. The company said the unit saw reductions in both brand and performance-based advertising. Source: Clickz.com Date: 5/07/2009 Keys: Marketing, advertising, strategic alliances, technology Link: http://www.clickz.com/3633666 Questions for discussion: This report demonstrates how difficult it remains… Read more »
MTV Plays Telephone With Twitter
The old children’s game of Telephone, in which a whispered message is passed — and inevitably distorted — among players, has obvious applications on a platform like Twitter. The question is whether those applications can be made to benefit an advertiser. Source: Clickz.com Date: 5/01/2009 Keys: Marketing, advertising, strategic alliances, technology Link: http://www.clickz.com/3633603 Questions for… Read more »
YouTube Video Annotations Gain Momentum with Advertisers
H&R Block is one of several big brands making use of a video annotations feature released last summer by YouTube. The tax preparation company is running a Razorfish-designed YouTube game that lets users click on “hot spots” in videos that link to other YouTube videos or Web sites. Source: Clickz.com Date: 4/23/2009 Keys: Marketing, advertising,… Read more »
